Revenue doubled. Profit margins held above 50%. Two new employees hired with zero panic. And a business owner who went from reacting to her money to trusting it, in just one year.

In this episode, I'm sitting down with Jayci from Happy Girl Marketing Co. (my client and social media manager!) for an honest look at what that journey looked like. We're talking numbers, feelings, and the difference it makes to have a financial plan that truly works for your business.

Topics Covered:

1. The simple equation that wasn't cutting it — why "money in minus money out equals what I get to spend" works until it really, really doesn't, and what Jayci noticed when she started growing
2. Going from clean books to actual clarity — what changed when bookkeeping alone wasn't enough, and what it looked like to add budgeting and cash flow forecasting into the mix
3. Hiring without the fear — how Jayci made two employee hires in four months by looking at the data
4. What it means to pay yourself consistently — moving away from "whatever's left at the end of the month" to an actual, predictable paycheck
5. 101% revenue growth and what made it feel calm — how doubling your revenue can be exciting instead of chaotic when the right systems are already in place
6. Why finances are personal even when they're business — what it looks like to have a bookkeeper who's also a genuine partner, and why trust is so important

Connect with Jayci:

Website: HappygirlmarketingcoHappy Girl Marketing Co

Instagram: Instagraminstagram.com/happygirlmarketingco

Links & Resources:

Website: FirestormfinanceFirestorm Finance | Bookkeeping for Creative Entrepreneurs

Podcast Home: FirestormfinancePodcast | firestormfinance.com

Book a Discovery Call: FirestormfinanceContact Firestorm Finance | Bookkeeping Support for Creatives

Listen & Subscribe:

1. Apple Podcasts: AppleCreative Minds, Smart Money: Finance & Business Tips for Creatives
2. Spotify: SpotifyCreative Minds, Smart Money: Finance & Business Tips for Creatives

Social:

1. Instagram: @firestormfinance
2. Threads: @firestormfinance
3. LinkedIn: Samantha Eck
4. Facebook: Firestorm Finance
5. YouTube: @FirestormFinance
6. Pinterest: Firestorm Finance