Reigniting Old Flames: The Power of Existing Audience: "It's easier to get them pulled back in and make them fall in love with your brand again than trying to get these new people."

In this episode of The Circle Sessions, Brett Johnson, My Podcast Guy, is joined by Izzy Dadosky and Yasmine Robles from Robles Designs to discuss creating marketing funnels that yield real results. T

he conversation starts by highlighting the importance of incremental changes in website design, stressing that tweaks should be measured for their impact on user engagement. They recommend tools like heat maps to understand visitor behavior before making alterations.

Yasmine shares valuable insights on email marketing, particularly for customer retention. She talks about segmenting email lists to re-engage inactive subscribers through personalized messages, discounts, and surveys. It's noted that retaining customers via email is often more cost-effective compared to acquiring new ones through paid ads or organic social media strategies.

Yasmine and Izzy emphasize the significance of simplifying the checkout process to reduce friction and increase sales conversions. They discuss how overly complex forms or purchase flows can lead to cart abandonment, even if the items are free.

The trio agrees on the importance of using retargeting ads to recover abandoned carts, suggesting the inclusion of unique reminders or incentives like coupon codes.

Yasmine and Izzy also stress the need for regular performance metric analysis, recommending a three-month interval for website and SEO effectiveness reviews, while social media metrics might be checked more frequently. They underscore the importance of understanding your target audience for optimizing lead magnets, which should be regularly updated and valuable to the user.

Yasmine provides practical advice on using landing pages to improve the user journey and highlights the role of automated email sequences in building brand trust. She explains structuring an effective welcome series, combining pre-recorded videos for a personal touch.

The episode concludes by covering effective strategies for directing traffic to landing pages using SEO and social media. Yasmine and Izzy agree that a mix of paid and organic methods ensures long-term market visibility.

Top Takeaways

Incremental Changes for Effective Analysis:

Make small, incremental changes to website elements rather than many changes at once. This allows for accurate determination of what impacts user engagement.

Analyzing User Behavior:

Utilize tools like heat maps to understand how users interact with your website before making any changes. This data-driven approach helps identify areas requiring improvement.

Segmentation and Personalization in Email Marketing:

Segment email lists to target specific groups, such as users who haven't engaged recently, and send personalized emails with incentives like discounts to re-engage them.

Re-engagement Over Acquisition:

Focus on re-engaging existing customers through email marketing, as it is more cost-effective than acquiring new customers via paid ads or organic social media.

Minimizing Checkout Friction:

Simplify the checkout process to prevent potential customers from abandoning their transactions, making sure it’s intuitive and easy to navigate.

Strategic Use of Upsells and Retargeting Ads:

Implement upsells during checkout that don’t disrupt the main purchase flow. Use retargeting ads with unique reminders or incentives to persuade customers to complete abandoned carts.

Regular Performance Analysis:

Regularly analyze website and SEO performance metrics, ideally every three months, and adjust social media metrics more frequently to ensure continuous improvement.

Effective Lead Magnet Utilization:

Use high-value lead magnets to attract potential clients. A dedicated landing page helps streamline the user experience, ensuring these magnets are aligned with current business goals and audiences.

Automated, Personalized Email Sequences:

Develop automated email sequences that confirm sign-ups, build brand tone, and include personalized content, such as videos, to enhance engagement and build trust.

Balanced Marketing Strategies:

Employ a balanced approach that incorporates both paid and organic marketing strategies for sustained long-term visibility. Ensure consistent brand messaging across all channels and judiciously manage your budget.

Key Moments

00:00 Free value offer to attract website leads.

05:08 Regularly review and possibly revise lead magnets.

06:52 Use dedicated landing pages for focused engagement.

10:58 Know your audience, tailor communication, test effectively.

16:10 Optimize SEO to increase targeted lead generation.

19:40 Balance paid ads with SEO and organic growth.

23:41 Simplify checkout process for faster, successful sales.

25:34 Target market influences information collection for resources.

29:00 Check SEO performance every 3 months.

33:30 Request feedback to identify customer issues.

35:13 Efficient podcast monetization through sales funnels.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Welcome to the Circle Sessions featuring the Circle of Experts. Each week, one of the Circle of Experts joins me to talk about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design to help you implement all of these together. The Circle of Experts are Yasmine Robles from Robles Designs, Tonnisha English-Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson, My Podcast Guy from Circle 270 Media Podcast Consultants. This week, Yasmine is here from the Circle of Experts. Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast and then in turn your business as well. Yasmine and Izzy, welcome to the Circle Sessions.

Glad to have both of you. I think I I actually need a little bit of time. Let's let Izzy introduce herself, just a brand new person to the circle sessions. And, Izzy, give a little background on yourself.

My name's Azi Raski, and I am the marketing coordinator for, Robles designs. And, yeah, I do a lot of the analysis and social aspects of marketing for us. So, yeah, that's a little bit about me. But

Super. Super. So we wanna go over today talking about, creating marketing funnels that actually work. You hear the term marketing funnels all the time, and I think it's described fairly well. People kind of understand them, but but it's that, okay, great. People keep telling me I have to make a or create a marketing funnel. Well, how does that actually work? So let's dive into that. What is the first thing, that we need to discuss about a marketing funnel?

Yeah. So I would say that we would you before you start anything, you have to really define who your audience is, who you who your ideal client or per customer, who is that person that you're going to be speaking to. That's for any project, whether it's website, marketing funnel, paid ads, anything.

Right. Exact and, you know, that's, not out of the realm of what we do with podcast as well too. I mean, you can begin or any type of marketing message that you you need to know who you're talking to and and understand them so you understand the journey of where you where they're beginning and where you want them to go. But, you know, part of that making a a marketing funnel easy is to, you know, create that lead magnet. Can you talk about what a lead magnet is, and then, you know, kind of dive into where we wanna go with a lead magnet?

A lead magnet is something that you typically put on your website or offer for free on, socials. So it's something that they're getting from you that offers some sort of value for them. So, like, with us, I know that we have a few different, like, checklists and things on our website that people could use if they're looking into something, like what we offer. So for, like, if they need a website, and then all of a sudden, we put up a free website checklist. And then let's say at the end of that checklist, they still don't really know what they're doing or, like, they still need some kind of help at the end of it, then it's like, let me check where I got that checklist from, and then they we get that lead from our website.

Can you oh, go ahead. Go ahead.

No. It's okay.

I was just gonna say, can you have too many on your website, or is it just if you have them, you do have to manage them?

You have them. You have to manage them and update them because, I mean, especially with, like, what we do and, the industry that we're in, stuff is changing, and it can change, like, to the month. Like so if we have, like, 20 different, like, lead magnets on our website and they're not updated and they're not good and they're not offering anything of value, I really don't see the point of having them on there. And, also, if you put too many, in my opinion, it kinda looks a little spammy. But yeah.

Yeah. Yeah. I would say you could also the lead magnet itself could be a library. So if somebody signs up for your resources library, they provide an email address, their name. Now you have them in your on as your contact, and they get access to a couple of them. But I would say, yes. If you have, like, 20 different ones, that's just a lot of a lot to manage, a lot to update when things need to be updated. And so really it goes back to what does your audience want.

So, for example, we're actually revamping the checklist where it used to be just websites because we do so much more. Ours is becoming a little bit more robust, and it's going to be speaking about SEO, it's going to have you fill in certain things. So it's just gonna be a little bit more robust, but I didn't wanna have 5 different checklists. 1 for SEO, 1 for websites. It's gonna be an all in one.

That's a really good point that even if you haven't created that, lead magnet or lead magnets yet, prep it that you need to, at some point in time, put it on the calendar, you need to look at it again and re possibly revise. But your business may have changed, even in a quarter, You kinda realize, we're not really doing that anymore. We tried, it isn't working, so we need to revise that lead magnet. That's a good point. And then if you already have one, get it on the calendar to revise and at least take a look at it. Take a really quick view or a couple of eyeballs going, is there anything we're missing? Have we add something in the last few months? Good point. Good point. When you are directing someone with that lead magnet, is it going to your main website, or are you looking at, like, a a specific landing page? I mean, are you optimizing that landing page on your true website, or is it the it's separate its own, call to action web landing page?

Izzy, do you wanna take this one, or do do you want me to

take it?

So I am a big proponent of you having that lead magnet on its own landing page. And then through social media, depending on what your strategy is, you can then put that link just to that landing page. The reason being is you can still have it on your home page. You can have it on multiple pages. But if it is like, let's say it is a checklist and it is for this whole marketing, like, review your entire marketing. If I tell people go to my website, roblazdesigns.com, go to my website and then you have to scroll halfway through and then you'll see a sign up form. That's just very, confusing, and it's too many steps. But if I said go to roblousesdesigns.com/checklist, it's easy.

There's no distractions. You control what they see, and then you control what happens next. So if they sign up, you can redirect them to a thank you page. It could have a video. It can it can be this whole robust, user journey. But that's why I'm a big proponent of having a specific landing page, especially if you're gonna put a lot of time into whether it's a PDF or or a mini email course or whatever it is. Give it its own sales page, its own landing page, and it'll help it, it'll help people focus. So if you're like me and have millions of tabs open and spiraling and thinking about all these things, having the one action on that landing page will direct me to literally just put in my name and my email address and download it.

Right. Yeah. That that makes a lot of sense because you did build your website, who is ever website it is, to have many things to it, to keep them on page. So but it's that one specific thing you want them to do. I I think now that you start to tear this apart, the listener listing going, oh, okay. I understand this process. I've done this. Now I'm looking at it differently.

There's also an automated email sequence around that as well too. Obviously, we want confirmation that we signed up and got what we're supposed to get, whatever. How you know, how what is that, and why do we have an automated e email sequence developed?

Izzy, you wanna take us?

Okay. So it all just depends on, like, what your company is and what you're selling really. Also making sure you are not the person in their, mailbox that is sending them 50,000,000 things and then makes you unsubscribe. But basically doing those personalized emails, it kind of, 1, sets what your brand tone is and how people are going to see you, but then you're also getting that trust from the person that signed up for that email sequence. With there's different ways you can go about it. Like, I know sometimes what was a really funny one I got the other day? I got a email sequence from I can't remember what I was checking out. I was trying to buy Christmas presents a few days ago, and I think it was liquid death or something. They put a, I

hope I'm not on your list.

The water company.

Sure. It's water.

They, like, released some makeup palette something, and I was looking at it for my sister. But I put it in my cart, and since they have my email, they, made it seem like it was an intern emailing me where it was like, hey. Like, I know I'm not supposed to do this, but, like, we just really want you as a customer. And it made it sound like it was, like, a real person that honestly made me, like, wanna go back and, like,

buy cool idea. Yeah.

But there's, like, so many different ways you could go about it because, like, Liquid Death could do that, but, like, chase bank couldn't, you know what I'm saying? So it's all like what your brand is, who you're catering to. Like with that younger demographic, like of that company, it's like, that's the age that's gonna find that funny. And it's gonna like bring them back to the page. But, yeah, I don't I think that covered what I had.

You you you got me thinking about that. So you for example, let's let's use an example of your company. You're using an email sequence that you could be sending out an email. Hey. It's Izzy here. Jasmine doesn't know I'm doing this. Like, even a podcaster could do that too, that, okay, let's say you have 2 or 3 different hosts and there's always, out of 3 hosts, there's always that, you know, linger, you know, one they're always making fun of. I I, you know, one that's kind of edgy, that that email sequence is from them saying, hey.

This is so and so. They didn't usually let me on this, but I got I I hijacked it for the day kind of thing. Just make match your personality as you've always talked about even with Roblox designs of this is who we are on social. Why not match it with your email sequence? I love that idea.

Yeah. And it goes back to really understand like, back to what Izzy said about a bank might not be able to do that, but if you know your brand and you know who you're targeting and really who's going to be coming to your site, then you can do things like that. And even if you could have ecommerce, so if you're selling merch, things like that, you could do it with service based businesses, but even just changing the sender from because you can do that. So if it's info at Robloseigns, now it can it can look like it's the it can still be the same info at, but it could be the name of it can change to, like, Izzy, the the marketing cur oh, maybe something better than that, like, something funny. And so, usually, people will open. It's like, oh, Izzy at like, Izzy from Roblox Designs emailed me. It's literally still info at, but the name the sender profile name is different. So you can play around with those, do some AB testing.

Yeah. Because some people, they they get used to it. Right? So if it's always coming from Brett, but then it comes from, like, Brett's intern, maybe it literally says Brett's annoying intern. Right?

Yeah. Yeah.

And then people will people more likely be like, oh, Brett's annoying intern? What is this?

Exactly. Well, the open rate can help out as well. So, you know, you're you're breaking, some some,

Knocking.

In in yeah. You're knocking on that door. Exactly. You had mentioned, as, you know, the different things we wanna cover with this episode is, including some social proof and testimonials, reviews, and such. How do you put that in the email sequence, with what you're trying to do?

So I'd say it depends on depends on on the brand and if you have any we call it UGC, user generated content. So it really depends. But let's say you are a podcaster and, somebody left you a review, you could take a screenshot, put that in there. If you're a business and you've gotten Google reviews, you can take the screenshot. You can literally, like, put little 5 stars and then, make sure to to copy and paste that that testimonial in there. UGC could also be if you're a product based business or if somebody's wearing your merch from your podcast and they send you a photo, you can put that in there. So during that email sequence, it just starts to build trust because it's not just you saying that you're awesome. There's, like, a community behind you also saying that you're incredible.

Yeah. Yeah. And is that in the sequence, is it before the purchase or after or maybe both?

So the way I typically, so it would be like a if you're talking about a welcome series, what I would do, like, let's say somebody just signed on for the checklist or whatever it is that you're offering.

Yeah.

Then usually they get at least one email welcoming them because they need to download the thing or whatever.

Right.

They get an email and then and basically a thank you so much for downloading this. Here's your coupon code or here's your PDF. And then you want to introduce them to the brand. So they're interested. Right? If they downloaded that checklist, they're interested. They need support, but they might not be ready to contact because they could have gone to the contact page if they were ready. And so now it's a great time to introduce your personality, introduce some social proof. So I would have a sequence of I mean, you can go overboard.

I've I've known some companies that have, like, 7 different welcome emails that go out and some just have 3. But I would say, have one that introduces the brand and that could be who the owner is, the team, thanking them again, reminding them to do their to get their download, then some social proof, maybe, the final email can be a some kind of other call to action to hop on a call or join a webinar or whatever it is that you you're promoting. And these can be evergreen, so you don't have to go in there and change them all the time, and they're scheduled.

Right. Do you see, like, a prerecorded video as a good opportunity from the owner or maybe in put it in podcast realm, one of the cohosts or something like that, thanking them for doing whatever you've asked them to do. Is that is is a canned video pretty decent too?

Yeah. I mean, again, it goes back to what what is your brand like. So if I am on that landing page that we talked about, I sign up for your thing, and then I get redirected to a thank you page that has a video thanking me from the team, etcetera, etcetera. The first email I get could be that PDF, and then maybe a couple emails in, I get that another video might be slightly different. It can still be super short. It doesn't have to be longer than a minute, but it could be, like, a video from the intern. Please, please buy something. This one's my favorite product.

Please get this one. Use this coupon code so they can see that I'm actually doing work. So it it can all be part of that of that sequence, and video does does really well.

Yeah. Good. Okay. So, obviously, you've got to get people there. So can we is he talk about, you know, driving traffic strategically to that? How how were how do we go about doing that?

Driving traffic to your website? Or

To that to that page, you know, that landing page. That's where we're saying it.

Yeah. So it all depends on, like, what social media platforms and different things that you're using and, like, what the capabilities of those are. But mostly, just in basic terms, the SEO on what you either let me think of the way I wanna say this. So SEO, and how to cater to those people who are actually looking for something like that is somehow like, a way to turn it into more leads than just throwing it out and hoping some the right person sees it. So thinking of a way to incorporate those keywords throughout the messaging of whatever's on that page, and what the user experience is to get to something that they're looking for. So, like, if we had a checklist for how to make sure your Squarespace website's set up correctly, I would start to think about how would I type in a question to try to get to what I'm looking for? How would my parents type it in, like, compared to how I would type it in? Use all those different avenues on that, landing page, and then hopefully, you will like, we will get those people who are actually looking for that, and that could potentially turn into more leads rather than just, like, us saying, like, oh, here's the checklist. And then when it comes to social media, it's it depends on, like, who's already following you. For, like, LinkedIn, you can't really cater to who is seeing what you're posting.

There's always hashtags on every social platform. I think that would be more used for platforms like Instagram and TikTok over anything. But you can try to get that target market that you're looking for by using those hashtags or, like, making sure you're following, companies who are relevant in what it is that you're looking for. If you're on LinkedIn, like, making if you're have a certain amount of followers, making sure, like, if you have the opportunity to, like, do the make a comment because you're one of the top voices in this category, make those posts because then now that's gonna be referred, like, in LinkedIn. Like, if people are actually looking for that, your profile is gonna go up. So yeah. Yeah. Yeah.

I I think what

you just described goes back to our very first point. You need to understand who your target audience is Mhmm. And address whether it's a pain point or something they would be interested in, maybe just as simple as, you know, a podcaster wanting you to sign up for their email newsletter to get more information behind the scenes of the podcast or whatever, or a business with a pain point. Like you said, you have a checklist for the website. Well, again, it goes right back to that, oh, who am I targeting? What are they asking? How are they going to be asking it in in SEO terms or whatever the case might be? So, it all comes back to who you're targeting, who you're targeting to to to to mold that. But at least that's what you're describing it from what I understand.

Yeah. Yeah. You gotta know. And then you can do I know some business owners just think that, well, I can just run some paid ads. But paid ads, you you need a a budget. I would say you need just for the paid budget itself, I would say at least $1,000 a month. And then you have to think about okay. So that's just you running it.

That's just ad budget. You also if you have somebody managing it, they have their fee. And if they give you a one fee, ask what percentage of that one fee actually goes to the ad budget. And then, I love paid ads, but paid ads back to what Izzy said about SEO and organic social media. You wanna do both at the same time because as soon as you turn off the ads, if your website is not optimized, if you actually had no organic following, it's just it it's gonna drop off. So you want to make sure that if you are thinking about paid ads, that it is with a strategic plan, what is that? How long will you do it? It needs to be, I would say, if you're fresh to ads, at least 3 months to gain a footing and then maybe hit the ground running for another, like, 3 months of ads. But that's it's tricky. Right? Because that costs money.

Mhmm.

And then organic social media and SEO, it takes a lot of time, but it can it's time versus money, I guess, if you're, you know, having someone do it for you.

Sure. Yeah. Well, I would think I would I would think with anything you're doing like this, it has you gotta look at it for the long term.

Mhmm.

It's as you said, maybe multiple things you're asking them to sign up for potentially, ebook, you know, download a checklist, whatever the case might be, but it's that evergreen content and, you know, over the next 6, 12, 18 months, this is what we're going to do, interspersing some dollars, really relying on organic and and working at massaging it both ways and just keeping an eye on it. That that makes sense.

Yeah. You could go the route of what it's like knocking on doors, virtually, I guess. But you could pitch for being interviewed on a podcast. Yeah. Or if somebody has a YouTube channel, if somebody hosting webinars, and you can always pitch them. And then your call to action would be this freebie to get people into that marketing funnel. Local chambers, local organizations, see what you can do with the network that you have in person. And that way, hopefully, that can give you a little bit of a boost as you're building up your organic social media or SEO and maybe then, allocating some funds towards paid media.

Yeah. I I think a lot of people feel that that's salesy when they, you know, ask an audience for a but I as an audience, I think it's almost expected. I I what do you want me to do next? I'd love to get more information from you. Yes. Of course. You probably have some kind of free QR for a download. I mean, it's just expected. It's just how you do it makes it sales y if you don't want it to be.

I take my kids to the dentist. Right? I I if there's a cavity, I expect them to tell me and then tell me how much it's gonna cost so that I can clear out my kid. And then and then unknowingly have to whip out a credit card.

Like like

like, it's people are going to your website. So, for example, with that checklist, people are going to the site because there is a problem or they're going to, for example, a friend of mine just had a burnout workshop. They're they signed up for it because they are feeling burnt out or they they know that they might get there. They have it's a cycle for them. So they're they're already aware of the problem a little bit. You're not convincing them of that. What you get to convince them of is that you 2, like, jive together and that they do want your product or that they do need your service. Like, they want you to help them with the issue that they have.

That's really what it what it comes down to and how that marketing funnel works.

Right. I have been through, you know, in in email, you know, funnel, experiences and the checkout process, even if it's just simply getting something can be horrible. So can we address, you know, how to minimize that friction to, you know, creating an that quick, easy download, whatever the case might be. How do you go about doing that?

So, Izzy, you you can go.

Well, I

was just gonna say, just with the checkout process, you have to make it as simple as possible or else you're not going to get anybody actually checking out. Or if it's on your website and your website's not laid out correctly to where, like, the where users typically want to go when they're checking out or if it's not a like, super obvious in the first five seconds, like, you can lose a sale just like that because it's not laid out the way that in their mind they want it to be. But also, like, the span and, like, the timeline of how long it takes for, like, somebody to actually add something and, like, check out is, like, this big. So it's like, you have to make it easy and fast as possible.

Because buyer's remorse can actually slip in there, kinda go, do I really need this? I mean, even if it's free, do I need to have the hassle of trying to find you know, download the PDF? Okay. Great. Well, now I'm gonna be on email new newsletter list. I'm sure that's gonna happen. But do I wanna be a part of this? This? That buyer's remorse can go in there really quickly Yep. Especially if you're making it, very hard to do and find the button or whatever the totally. I didn't mean to interrupt, but, yeah, I totally understand what you're talking about. Yeah.

Yeah. No. Definitely. And then it's also, like, just for those free things. I have been someone who has not signed up for a free thing because they made me answer, like, 10 to 15 questions, and then I'm like, oh, I could just find it somewhere else, like quicker. So then I just go somewhere else on, like, what was for search? So it's really important to make sure, like, you're getting the info that you need from them, but also make sure that in a way, like, it's streamlined so it's not, like, distracting them in any way or, like, starting to, like, have those thoughts. Like, I could just, like, find a quicker option. So

So it really depends, though, on the target market. Because if you have ever seen those, like, bigger white papers or even, like, more in-depth webinars, the questions that they give you as you're signing up for it, it's still free. But they will ask things like name, email, and then what's the size of company, what revenue do you have, how did you hear about us. There's a couple more questions, and then you get that resource. Usually, it's a heftier white paper or something with case studies in there or stats. But these are folks that and, usually, I see it in corporate. So these are folks that have the time, their high level managers. And if you're going after that, that's usually what they will then take to their boss to get that sign off to reach out to you.

So it really depends. But, usually, I would say anything else other than that, keep it as simple as possible. If it's a freebie, just have name, email. Don't be asking for, like, phone number, a bunch of other things, maybe not even the name. You might not even really need that. Really, what you the only thing you need is the email. And then for checkout, you can do upsells, but make sure that you're designing it so it's not a block for them to go and check out. It's a subtle here's something that would go great with this liquid death thing that you're trying to purchase.

Like life insurance policy or something. You know? Exactly. Yeah.

They should really come out with, like, life insurance mints or something like an upsell or something. Yeah. But, so it could be an upsell, but it's, like, towards the bottom. It's not distracting you from your main goal of checking out. It's just if you happen to see it, you can add it to cart and, and then check out.

Yeah. Can we talk a little bit about we did touch now upon, you know, somebody that leaves, doesn't buy, or do we do you frustrated them? Let's put it that way. The retargeting of okay. They they know you've left. You haven't done what you want them to do, whether it's a free download PDF or whatever the case might be. I can talk a little bit about those retargeting ads. We've all experienced them, but what you know, what why are they there and and what what purpose does it, serve and and how good are they? I mean, how do you put those together?

I put a lot of things in carts and wait for them to send me a coupon now because I know

Wow.

Some companies have they they just automatically trigger that.

Wow.

Wow. But, I I mean, I think it's a if you it again, it depends on your your business strategy. It depend if it's like a a $5,000 sofa, maybe. I don't know. It just depends on

if

you're gonna give a coupon code, or are you going to just remind them that they left something in the cart? But if you're just going to remind them that you left it, make it something unique. It's not like, hey. Here's your backpack that you wanted to have that you left in the cart. Back to what Izzy said about, that message from the intern, even if there wasn't a a code, I would still go I'd probably still go back because it was a unique way to remind me that I left something there.

Alright. Yeah. Makes sense. Makes sense. So, as with anything, probably, Izzy, you need to analyze and adjust, you know, kinda take a look at the metrics. How often do you take a look at those things, the conversion rates and such, and without adjusting too quickly, you know, and letting it have a time to work properly. How do you look at that?

So I'll typically check them, like, every month, just to see if it is hitting anything or, like, if anybody's actually visiting the page. But I would typically say, like, 3 months to see, like, especially just for, like, a free like, a freebie. Right. If it was something with, like, social, though, with, like, that constantly changing, like, that change could be made within a month. But when it comes to things that are, like, on your website, different things like that, it's better to see if the SEO and different things that you've incorporated into that text are actually working, and that might take some time. Or it's like, do we need to rephrase the way that I had this before? It's the same content, but it's like, maybe I didn't hit some of those keywords that could really, like, make this bigger than what it is. So, yeah, every 3 months, and then just review what those performance metrics are. So, like, how many people did we get signed up from it? Like, what was the conversion rate on, you know, us having this out there? Different things.

When did people stop looking at it? Like, we'll use different programs to see, like, even if they were on our website, like, why did they go away? And sometimes you can just see them, like, clearly not be able to find what they're looking for and just drop off immediately. So it's, like, taking that, and then if that's a reoccurring issue, like, implementing a change so that doesn't continue to happen. So yeah.

You don't wanna change too many things at once, though, is it? They probably just so otherwise, there's too many variables. You don't know what you changed in the recipe.

Yeah. And you don't know what it was that you did change that maybe hurt it or helped it. So it's

Could go either way. That's true.

Yeah. So, if you change, like, 10 things on your website, and then all of a sudden, like, your engagement rate has, like, gone completely down. It's like, okay. Well, which thing did I just change, like, screwed up everything. So it's important to, like, take time with it. And if it really isn't working after those 3 months, that's when I would typically say make that change. Don't do anything more drastic. Like, take one challenge at a time, and then see where that goes for you.

So

Well, in your example, where where are they on the website? I know Yasmin's talked about heat maps and such. So maybe analyze that first. Like you said, if they're just all over the place, it's giving you a signal they're not finding it or whatever the case might be. Fix that first Yeah. And then the you know, maybe the offer isn't strong enough or whatever the case might be. Yeah. I could see somebody just messing up the recipe completely. No idea.

We we get you almost have to feel like you're going from to to to scratch again. Start all over and talk about wasted time where it just could be a tweak here or there. Yeah. Yeah. Yasmin, you mentioned a little bit earlier too about upselling, and and that could even go into the realm of retention. So let's talk about some opportunities. How can you keep them coming back to you?

So once you have their email list, let's say, how they have purchased, or they signed up for a freebie, you can if you're if you are regular regularly sending out emails and you notice that there's Klaviyo, Mailchimp, all of these can do it, where they can create an automated segment of people who have not opened an email in, like, the past 3 months, 6 months, etcetera. You can then send them a very specific email trying whether it is a coupon code. If it is somebody that hasn't shopped for a while, you can say, hey. We miss you so much. Here is a code for free shipping on $50 plus. I don't know something. So that can then you can start seeing if they are reengaging with you in that way. Yeah.

It you want to make sure if you already have their emails, it's easier to get them pulled back in and make them fall in love with your brand again than trying to get these new people. Because, again, we talked about paid ads. That's gonna cost money. You can do a bunch of organic social. That's take taking time. But these people literally gave you their email address or already purchased something, so they were interested. You can also do something where you can survey them. So if they still didn't open that maybe they opened it but they didn't purchase, you can send them a a some kind of survey or just, like, even from the intern or Mhmm.

From the owner. Like, hit reply like, a very simple email that says hit reply and let me know what you thought. Or just one little question, like, just answer what what you thought so far about the company or why you haven't purchased. This is perfect because it could be that maybe there was something about maybe they when they received their product, it wasn't well packaged or it was they they might not have reached out to you, but they just never are going to purchase again. And so you can figure out once they respond what exactly it was that stopped them from continuing to be this fan of yours. Because if you just send it to everybody, all your biggest fans are gonna answer and you're gonna think everyone loves you. But these folks, you have their email, so you can utilize it for that.

Good. Yeah. Well, this is, I know everybody, as I mentioned, at the front, has heard, you know, marketing funnels. And it's it I think it's, for a lot of businesses kind of ignored. They just haven't addressed it. They or maybe they've thought about it, and it's as we've talked about, it's it's not complicated, just has a lot of moving parts that you need to keep focus on. So if if the listener has any more questions, you know, from your end, how can they get a hold of you guys to, you know, kind of either refine what they're already doing or discuss, hey. We we're thinking about doing this.

How do we begin?

Yeah. You can go to roblestesigns.com and, contact us through there. You can download the checklist, roblestdesigns.com/checklist. We're really big on LinkedIn. So if you can find Izzy's LinkedIn and, like, all of our posts or comment on that, that would be great. Thank you so much. But you can reach out to us on LinkedIn. And, yeah, we we'd love to chat.

We get bribed with tacos or coffee all the time.

Good. That's good. And you can reach me at my podcast guy.com. I I know I get a lot of questions about podcasters wanting to monetize their podcast. Well, this is one way to do it. Even if it's simple as you're you're selling t shirts or coffee mugs around your podcast. Well, guess what? There is a there's a process of, you know, of looking at how to do it efficiently, and this sales marketing funnel is the way to do it. But, there there's some moving parts to it.

So, obviously, reach out to me as well too if you're new or looking to implement something like that with your podcast, at my podcast guy dot com. Thanks to both of you for joining us on the the Circle Sessions.

Thank you.