Speaker:
.
Shreya: Hi, my name is Shreya Sharma, and I am a marketing and PR specialist in
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podcasting, specifically for Tink Media.
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And today I'm going to give you
a tip about podcast marketing.
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I actually got into podcasting
by listening to podcasts.
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I started working with someone who loves
podcasts, and we were actually working
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on a lot of different projects together.
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And then, um, cause I'm a freelancer.
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And at the time, I just brought
up that, oh, I love podcasts!
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And they said, well, do you want
to come and work with me on this
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specific podcasting project?
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And then the next thing I knew, I
was writing for Inside Podcasting,
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which was an absolute dream come
true, and that just opened a whole
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array of opportunities, really.
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And the way that I got into Tink, and I
love telling this story, is that I wrote
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Lauren Fissel, the CEO of the company,
a love letter describing to her why I
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love her and why I love the work that
she does and Tink does and, you know,
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making a case of why she should hire me.
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The one thing that I love about
podcasting is how safe and intimate it
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feels when it disconnects you from any
other activity that you would be doing.
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In that way, I would compare it to reading
because it really feels like holding you
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in a safe space where only that space
exists when you're engaging with it.
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And this is coming from me
specifically because I listen
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to a lot of fiction podcasts.
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So that does really feel like
escaping to a different space, being
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in a different world completely.
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And I think that that's the power of
audio, is that it can do that in a way
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that's intimate, but also not intrusive.
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Because you're allowing it to
enter your Anthropocene, basically.
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So, my big tip is...
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Listen to podcasts yourself.
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One thing that always comes up is people
want to market their shows but don't
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know what even the market is like.
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So, listening to podcasts, even if
it's not in the same genre as yours
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or the genre you want to be in, but
just to get an idea of what's out
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there and get in the spirit of things.
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Listen to podcasts yourself.
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Also, why wouldn't you want to?
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Podcasts are amazing.
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You can find me@meetreya.com.
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That's M E E T S H R E Y a.com
or LinkedIn, and you can see all
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of my links in the show notes.
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Thanks for listening to podcasting people.
