Join DriveTribes' Richard Hammond and Dave Murdoch as they explore the keys to keeping communities growing through effective storytelling. Discover how brands can use storytelling to build and sustain engaged communities, transitioning stories from online to offline, and implementing marketing strategies that resonate with audiences. This session delves into the power of narrative in creating compelling and lasting connections.

Speakers:

• Richard Hammond, Founder, DriveTribe
• Dave Murdoch, Managing Director, DriveTribe
• Ruth Mortimer, Global President, Advertising Week

Take Aways:

1. Building communities through storytelling.
2. Transitioning stories from online to offline.
3. Effective marketing strategies for community engagement.

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