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The Women Conquer Business Show is an educational.

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How to women in business podcast that features stories, marketing

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news and real life experiences from fun and friendly hosts.

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Jen McFarland and Shelly Carney.

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Join us as we dive into the details.

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So you can slay marketing, overwhelm, streamline processes,

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and amplify your impact.

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You'll learn strategies and tactics, leadership skills, and practical advice

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from successful women entrepreneurs.

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To help you grow, nurture, and sustain your business.

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Hey, we did it.

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welcome to Women Conquer Business.

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I'm Jen McFarland joined by the lovely, wonderful Shelley Carney.

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And today we are gonna talk about social media automation, the best productivity,

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boosting marketing tools out there.

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These are all things that I've used for.

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Years?

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I was gonna say decades, but that would be overstating it.

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So if you are sick of wasting hours every day on social media, and if it feels like

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you're not getting anything accomplished because of all the time you spend

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posting to your social media account.

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, this is the show for you because we are gonna help you automate using

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the best tools based on a couple of different types of businesses.

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So I wanted it to be, if you don't have a blog, if you wanna have a social

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blog or if you are like us and massive content creators, because there are some

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different tools that work differently and help you based on your needs.

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So that is what we're going to be talking about today, but let's get

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started and just check in for a minute.

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How are you doing today?

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Shelley?

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I'm doing well.

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If you read my LinkedIn newsletter, you would know that Toby and I have been going

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through one of those times of the year.

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I say times of the year, because it happens at least once a

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year where he is he's retired.

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He's 73 years old and he's my business partner.

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And he has been for the past.

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Nine 10 years.

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So there are times when he says, why am I doing all this work?

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I should be retired, but he gets bored so easily.

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He wants to have stuff going on in his life, but he's just not sure what,

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because he wants to leave a legacy, make an impact, have his life mean something

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yet at the same time, he wants to have fun and enjoy life and just relax.

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So he's having one of those crisis moments again, what do I do?

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Is this business worth sticking with?

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And this always gets to me when it's but we're almost there, you

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know, and keep at it and don't quit now, but so we go through this

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and it's been one of those weeks.

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So I said to him yesterday how about if we take, we talk last

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night, we had our show that is our.

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Loyal fans have stayed with us since 20 17, 20 18.

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They've been with us through thick and thin through pivot and yawn and

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pivot and yawn, yawn like oh, sleepy.

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They stuck with us and we are going to be sending them all invitation

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through our newsletter on Tuesday, saying, come join us on a zoom

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call and tell us what you want.

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From our content and yeah.

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And it's those people who stayed with you through thick and thin, who know what

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you've done in the past, who can tell you what they liked and what they didn't like.

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And they also lift you up because they're like, I loved when you

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did this and you're awesome.

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And I loved how you did and you just like.

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You get that spring back in your step when you get that

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feedback, that positive feedback.

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So we're looking forward to doing that and I'm hoping that it's going to help

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steer us on the, to the right course.

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That I'm a fan of that, and I shared with you that, cuz

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I do that with people a lot.

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I'm like, they're like, I wonder if this, or I wonder if that,

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and I'm like have you asked.

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Have you asked people what social media platforms they're on?

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Have you asked what they wanna hear from you?

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I think I've shared with you that when I.

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Send a newsletter and it's about social media.

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Like I get like website spikes and people are doing it and

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I'm like really social media.

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Gosh.

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And so I'm kinda like and so now the podcast we're talking about

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social media and automation.

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You know, and all of that kind of stuff, but here's the other thing.

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And I shared this with you before, before the show is like Ghost, they read

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the best newsletter, like hands down.

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This is my web hosting platform.

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And they say who should be your first true fan?

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And they say it should be you.

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So it's if everybody's telling you like what they want , and then,

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but you still have to like, it,

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that's true.

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Or you're not gonna

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wanna do it, or you're not gonna wanna do it.

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, which is why we don't talk about social media all the time.

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Yeah.

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Because I don't wanna do it on, have it down.

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When we first met, you told me some of this stuff that we're gonna

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talk about today and it changed my world rocked my world, man.

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And because I started going, oh, this exists, oh, I can get into this

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and do, and it makes my life easier.

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And I, it saves me

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time.

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I love it.

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And that's what we're gonna talk about today is the part

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that I actually is my jam.

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I think that people like it when I talk more.

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I don't know, posting schedules and all that kind of stuff.

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Like bloggers talk about all the time.

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What I'm really interested in is, and it's interesting.

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I did a podcast interview recently with the launch squad.

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I think I talked about it before and the person who interviewed me said I always

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think of you in terms of productivity.

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And I guess that, that, I guess it's cuz ultimately I'm like,

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what's the point of doing all this?

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If it's gonna take forever.

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Yeah.

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So that's really the part that we're gonna be talking about today is like

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how to like, do social media and be effective, but also not spend

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all of your time stewing about it.

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So , that's what we're gonna talk about today, but there's there's

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something really interesting happening.

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Do we have sounds this week?

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Are we gonna do more?

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Yes, we do.

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We wait for breaking news.

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We do.

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Yes.

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Are you ready?

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Yes.

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Wait.

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Oops.

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What's happening.

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there we go.

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ba-ba-ba.

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I love it.

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Okay.

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So if and it, and if you didn't catch our blooper last week,

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that was like the best ever when we during an inspirational nugget.

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But yes, we have breaking news music.

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So there's an interesting going on thing going on with search right now, which.

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That younger generations are using Reddit, Instagram and TikTok

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instead of Google for search.

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So are they looking for like video recommendations

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from people they trust?

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Is that what it's about?

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So it says when they, it is just like, when they're looking for a place

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to go to lunch, when they're looking for a product recommendation, when

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they're looking to buy something, they say that 40%, and this is

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according to Google's own research that up to 40%, maybe more don't even.

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Touch, Google.

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They go everywhere else to look.

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And it's interesting because now there are people even in search

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who, and it's so funny to me, cuz I wouldn't think of Reddit, please.

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Reddit is not . That is not the best place to look for.

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Like legit answers.

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I don't think.

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But some people in search will type in, like social media, Reddit, and

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try to get advice that way too.

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So it is something that.

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Changing.

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And so what you're gonna see if you do use Google, which most people still do, they

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are starting to change the face of Google.

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So it's becoming much more visual.

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It's gonna have a lot more videos.

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So if you make videos.

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This could be really helpful for you and they're changing it to

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try and adjust to younger users.

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Now the genie may be out of the bottle somewhat.

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So if you are really working with and talking to people in gen Z, which

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are again like 10 to 23 year olds and I would say maybe even a lot of

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people under 30 you, you might be.

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Looking at things like TikTok and Instagram, really, because, and

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most people are doing Instagram, but TikTok it's still not as popular

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as everybody talking about it.

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So you might be looking at that.

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And that includes things like local search.

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Tech crunch talked about it.

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My friends over at Near Media talked about it, it's everywhere.

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So it used to be, if you were a small local business, it was Google

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Business Profile, a hundred percent.

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It was, being on things like Facebook.

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And now we're finding that if you are trending toward a younger demographic

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in general, and of course everything's in general, you still wanna ask

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your people, they are using tools like TikTok for even local search.

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And we know from just Google statistics in general, that Most, almost half of all

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Google searches are for something local.

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So that's why your marketing should really, even if you are an online

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business, you should still be conquering your local space conquering

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your local space because you know that everybody's searching locally.

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So then you branch out from there.

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But I just find this fascinating that and Google, I think felt that this was

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gonna happen because they have started picking up TikTok and Instagram videos.

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We talked about on an earlier episode, they have started picking that up

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as part of, as part of their search.

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So you can find it in search.

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That's videos, video podcast.

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It's it reminds me of every generation.

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It seems like has its rebellious label say in the fifties sixties you had

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that youth generation, I don't wanna listen to your fuddy-duddy music.

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I wanna listen to rock and roll and, we wanna dance.

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Like we want, a Footloose and then we wanna and then.

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All the way to hipsters, right?

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We're gonna, we like everything in retro and we're not gonna go and,

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do what the old fuddy-duddies do.

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And now it's this it's oh we like the listening to our friends on

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TikTok and Instagram and finding out what they like instead of just.

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Relying on Google, which is so full of ads that you can't even,

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trust them, it is never trust anybody over the age of 30 man,

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well, I mean like John Oliver even talked about it,

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how like 40% of everything above the fold now on Google is an ad.

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So if you're looking for something that's not an ad,

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like why would you go to Google?

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If you just want it quick and you don't wanna scroll and there've even

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been court cases about the local pack.

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So it's kinda you always wanted to be in that three pack, which is like

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the map and the three businesses.

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And now there've been lawsuits about that.

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Like Google in Europe, forget about it.

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There've been all these lawsuits.

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So Google, I'm not gonna, I wrote a newsletter about this, is Google dead.

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And I think I said, it's not dead, but it's changing.

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And with cookies going away and all kinds of stuff, like how we do it changes.

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I just think it's interesting so does that mean and, are people going to YouTube?

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think that's still the top social media platform is YouTube, but

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the younger generations aren't necessarily going to YouTube to search.

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So again, it is about finding out where your people are and then going there.

Shelley: 00:10:56

Yeah.

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I feel like YouTube is the most Gathering place is the most likely gathering place

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for all the generations to come together.

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Yeah.

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Everybody understands YouTube.

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I think it's just a good, yeah.

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And there's something for everybody there,

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so yeah.

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Did I don't see any breaking news in our little show flow for you.

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Do you have any

Shelley: 00:11:16

I don't.

Shelley: 00:11:17

I'll talk about something that I did this week.

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I created a free download and I'll talk about that when we

Shelley: 00:11:23

get to after the training.

Shelley: 00:11:24

That's really my only breaking news, but I'll just save it.

Shelley: 00:11:27

Duh, duh,

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duh.

Jen: 00:11:29

Okay.

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Are you ready for the training presentation training,

Shelley: 00:11:31

Training.

Shelley: 00:11:34

Was that it all,

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I dunno why these are some, they're all powering up.

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So they're all a little bit,

Shelley: 00:11:41

slow to go.

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Although 'em twice, I'll just

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do 'em twice.

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So I am hoping that there's some people watching out there

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that can ask us questions.

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And if you're listening.

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I will go through this in a way that I hope is still translatable into listening.

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Also know that all of the videos are not only on YouTube, but also

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on women conquer biz.com/podcast.

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You can go in episode by episode, if you haven't been picking us up on YouTube,

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this is the type of show that would be good to get some questions as we go.

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But if not, If that's okay, you can write us an email and send us questions.

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You can comment on the video if you watch it later and give us questions and we're

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happy to answer them any step of the way.

Jen: 00:12:28

Sure.

Jen: 00:12:28

Or

Shelley: 00:12:28

LinkedIn, I was on a LinkedIn live the other day with people from yeah.

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The tilt and I, they were talking about their new content creator,

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benchmark research, and I put in there.

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Chat that, I've been talking about this on my podcast.

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I've been putting it in my newsletter and Pam Pulizzi said,

Shelley: 00:12:47

oh yeah, please send links.

Shelley: 00:12:49

So I was like, oh yes, I will.

Shelley: 00:12:51

Okay.

Shelley: 00:12:51

No, that's awesome.

Shelley: 00:12:52

She knows, she now knows about Women Conquer Business.

Shelley: 00:12:54

And she now knows about messages and methods and my LinkedIn newsletters.

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So I was

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pretty excited about that's great about that.

Jen: 00:13:00

Yeah, you have to share it.

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You have to tell people about it.

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And that's really what all of this is about is how do you get your

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social media automation going so that you can spend your time engaging?

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That's really the, what you're trying to do.

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You're trying to create things and let me, I have a, actually I have

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a slide about this boom up boom.

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The goal is to get out there quickly.

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Okay.

Jen: 00:13:24

So what it means is if you are creating a video, if you are

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creating a podcast, if you have some writing, if you have an event.

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All of the things, the way that you get it out there quickly.

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And I think most of you know this, but in case you don't I do work

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with some new businesses who don't use a scheduler is you use a social

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scheduler and then it helps you get everything out there quickly.

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And you'll notice that I don't have, I ran out of places for icons.

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So I'm just acknowledging that you can post to Google business profile

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or YouTube, Facebook and Instagram.

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There's just so many places.

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That you can post to there's only fans.

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There's all kinds of spots.

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We're going with the major ones here.

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So we're talking about Facebook, Google business profile, Instagram, YouTube

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TikTok, LinkedIn, Twitter, of course.

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And Pinterest.

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So that's the goal is it?

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You get your stuff, you create it, you put it in a social

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scheduler and then the next step.

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It's automated or as automated as possible.

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And then you can just you can be commenting and engaging and asking

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questions and driving people to the content that you're sharing on social.

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Oftentimes, and this is something that people tend to.

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Miss or forget, or maybe don't know, you also wanna make sure

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that you're driving people to things that are mission critical.

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from your social media.

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A lot of people post things and they're like, oh, isn't this a

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cute puppy video and or whatever.

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Or maybe somebody else's article you do at least once a week, wanna be driving people

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to and hopefully more than that to your website to your newsletter, because these

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are spaces that you own and not just.

Jen: 00:15:02

Keeping people always on, on that platform.

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Now, there were, there was some reporting that came out this week that I saw among

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kind of the LinkedIn influencers that I've been following that are talking

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about how you have a diminished return.

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If you are the first commenter.

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If your first comment is a link to your website, , there are a lot of

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people who use some of these different tactics they have been found to be not.

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As effective, but from a time saving perspective, if you can post and then

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add your first comment using one of these tools that we're gonna talk

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about, there's nothing wrong with that.

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Just know that you'll get like a diminished return.

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If somebody's teaching you that you can do that.

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And you're like tricking the algorithm.

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That's not really true anymore.

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It used to be.

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For those of you who don't know, you could post something on like LinkedIn

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and then you could like it and comment on it and put your link in . And

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it would just look at that as like engagement and it would boost it up more.

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That just doesn't exist anymore.

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The algorithms are too smart for that.

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Now they know when you're doing that.

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Now that we've talked about the big goal.

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Let's just talk for a second about if you are getting started.

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If you don't have an active blog and these are both great starter

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options that you can use forever.

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So the first one is buffer amazingly.

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Buffer's been around for forever and that's at buffer.com.

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They still have a free plan, which is amazing to me, especially

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when you consider a comparable company also excellent Hootsuite.

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Now no longer, really has a free plan.

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and it's 50 bucks a month.

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And they're both very advanced and they both are scalable

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that you can use forever.

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So buffer still has a free plan and then it starts at $5 a month per channel.

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So if you have just one channel, you're focusing on which a lot of people

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are in the beginning, $60 a year.

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You're set.

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And you can post to Instagram, Facebook, Twitter, LinkedIn, and TikTok one or all.

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And then they have an interesting integration with Shopify,

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which I think is really cool.

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So if you have a Shopify website, Make sure that you are using buffer.

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That's a really good option for you.

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If you are also the other option, if you're getting started is later

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and that's at later.com, they have a very limited free plan.

Jen: 00:17:22

And then it goes into $18 per month.

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The thing about later that's interesting is it's really

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focused primarily on visual.

Jen: 00:17:30

So if you're creating reels, if you're creating something for Pinterest, if

Jen: 00:17:35

you're creating something visual, like Instagram, it used to be that later was

Jen: 00:17:39

really just for Instagram and Pinterest.

Jen: 00:17:42

That was it.

Jen: 00:17:43

Then they added Facebook and then it was only fairly recently

Jen: 00:17:47

that they added LinkedIn.

Jen: 00:17:48

I used to teach this to people and there was no LinkedIn.

Jen: 00:17:51

This is a really good option as well when you're getting started, because

Jen: 00:17:54

they have a limited free plan and they also have all of the visuals,

Jen: 00:17:58

but then you can grow into things.

Jen: 00:18:00

If you decide that you don't wanna be as visual, the real selling point for later.

Jen: 00:18:05

It used to be available as part of their free plan.

Jen: 00:18:08

I think it still is, but I'm not sure because I have a free plan from years ago.

Jen: 00:18:12

So I get into things.

Jen: 00:18:13

Sometimes they have something called LinkedIn linkin.bio.

Jen: 00:18:20

not LinkedIn linkin.bio.

Jen: 00:18:23

So one of the things that is a downer about Instagram is you can't put a link.

Jen: 00:18:29

The comments or descriptions and have it be clickable.

Jen: 00:18:32

This changes it.

Jen: 00:18:33

So you can say link in bio with your Instagram, and if they go

Jen: 00:18:38

to your bio, you can add the link instead of a link to your website.

Jen: 00:18:41

You add a link to your link in bio, and it will link if you add the link.

Jen: 00:18:48

Later, you can add the link and it'll go to that blog post.

Jen: 00:18:51

It'll go to that podcast.

Jen: 00:18:53

It'll go to whatever from there.

Jen: 00:18:55

So if you're really into Instagram later, is the platform for you.

Jen: 00:18:59

Again, this is something else that can get you started, but

Jen: 00:19:02

and you can use it forever.

Jen: 00:19:04

They're both pretty easy to understand.

Jen: 00:19:06

Those are your two options in terms of getting started.

Jen: 00:19:10

Did you use either of these, you probably skipped ahead to fancy platforms.

Shelley: 00:19:15

I tried buffer a long time ago and I don't know.

Shelley: 00:19:18

I just didn't stick with it.

Jen: 00:19:20

Yeah.

Jen: 00:19:20

It's easy for people when they're getting started.

Jen: 00:19:22

That's what's great about it.

Jen: 00:19:24

So the second option.

Jen: 00:19:25

Oh, The big, hot tip time saver.

Jen: 00:19:28

And I know this is tiny.

Jen: 00:19:29

You really don't have to read the screen.

Jen: 00:19:30

This is so you know what you're looking for the big time saver with any platform.

Jen: 00:19:35

So any of the ones that we've talked about before, Butler buffer

Jen: 00:19:39

later, . Or any of the ones we're gonna talk about in the future.

Jen: 00:19:43

This includes Hootsuite all of the major platforms.

Jen: 00:19:46

They let you add your RSS feed to your scheduler.

Jen: 00:19:49

So what this means is if you have a blog or if you have a podcast or you

Jen: 00:19:54

make changes to your website, you add a blog, maybe you can add this.

Jen: 00:19:58

And then the scheduler picks that up from your RSS feed, which is how it checks.

Jen: 00:20:03

If there's something new and it will create like a post for that.

Jen: 00:20:09

and the way that you can tell.

Jen: 00:20:11

So typically it's your, whatever your domain is.

Jen: 00:20:14

So domain.com/rss or domain.com/feed.

Jen: 00:20:19

And the way you can tell is it comes out as this XML gobblty-gook all

Jen: 00:20:24

this coding, and that's how you know.

Jen: 00:20:27

And so you do that because then you're allowing these platforms

Jen: 00:20:31

to create the first post for you.

Jen: 00:20:33

And it's typically like the name and the link, and then

Jen: 00:20:36

you can like type in something.

Jen: 00:20:38

Elegant, fancy, whatever you want after that, but this can save you a lot of time.

Jen: 00:20:43

It can also tell you if you've forgotten to post like something.

Jen: 00:20:46

And then for some of these tools that we're gonna talk about in a minute,

Jen: 00:20:49

having your RSS feed added can really be a big time saver when you go

Jen: 00:20:54

to auto generate like social media campaigns, or a lot of information

Jen: 00:20:59

that you're pulling from your website.

Jen: 00:21:01

Pushing out to all of your social platforms.

Jen: 00:21:04

So no matter what, make sure that you add your RSS feed to your scheduler, because

Jen: 00:21:09

it can make a really big difference.

Jen: 00:21:12

And I see Shelley writing it down.

Jen: 00:21:14

So I don't know if that means she hasn't done it or what

Shelley: 00:21:18

no, I'm just I'm writing down the little notes, so I don't

Shelley: 00:21:21

forget something, but yeah, the RSS feed, not only to your social media.

Shelley: 00:21:27

Scheduler, but to your email provider, because I know on send Fox, it will

Shelley: 00:21:32

create an email for you based on the blog post, you just posted.

Shelley: 00:21:37

It's like here, how about this?

Shelley: 00:21:38

And it contains the whole blog post.

Shelley: 00:21:40

And what we usually do is cut the bottom half of the blog post off and

Shelley: 00:21:44

then leave the read more on there and then send that out and people can super

Jen: 00:21:48

fast.

Jen: 00:21:48

Yeah.

Jen: 00:21:49

Yeah.

Jen: 00:21:49

And you can do that.

Jen: 00:21:50

You can do that through active campaign.

Jen: 00:21:51

You can do that through MailChimp.

Jen: 00:21:54

I think MailerLite of them.

Jen: 00:21:55

Yeah.

Jen: 00:21:55

A lot of them, with Ghost, I get that option when I go to publish

Jen: 00:21:59

a new blog post and it's do you wanna email this out to everybody?

Jen: 00:22:03

Do you wanna just post it?

Jen: 00:22:05

It gives you those options.

Jen: 00:22:06

So there's a lot of different ways to make sure that gets out there.

Jen: 00:22:10

So if you are a content creator, Like an AC and you don't have to be a blogger

Jen: 00:22:15

, but if you have a blog and a business, so for bloggers, podcasters live streamers

Jen: 00:22:20

that want to autogenerate campaigns.

Jen: 00:22:23

So this could even be, you don't have to be a professional blogger for this.

Jen: 00:22:26

You can be like us and have businesses and just create content.

Jen: 00:22:30

You want platforms that can auto generate campaigns that will stretch out over.

Jen: 00:22:36

And two of, there's probably a lot of different ways of doing this,

Jen: 00:22:40

but my two favorites and both founders were on this podcast.

Jen: 00:22:47

That's my own horn, tooting it for a minute.

Jen: 00:22:49

And they're both awesome.

Jen: 00:22:50

I have a longer term relationship with Kate Bradley Chernis.

Jen: 00:22:54

She's really rad and she's really dedicated to great writing

Jen: 00:22:57

and building a great product.

Jen: 00:22:59

But MissingLettr is really amazing too.

Jen: 00:23:01

And we'll put the links to those two episodes in the show notes so that

Jen: 00:23:06

you can hear about their journeys.

Jen: 00:23:08

Ben is really from missing letters.

Jen: 00:23:10

Really interesting because he talks about how to take your ideas all

Jen: 00:23:14

the way to launch in six weeks.

Jen: 00:23:18

Kate Bradley Chernis talks a lot about being a woman in the VC environment

Jen: 00:23:23

and how she's managed to raise millions of dollars to make lately go.

Jen: 00:23:27

And so both of them are very inspiring podcast.

Jen: 00:23:31

So let's talk for a minute about missing letter.

Jen: 00:23:35

I have a few things here to show you the process for how it works.

Jen: 00:23:38

So missing letter does not have I think they may have a very limited free product.

Jen: 00:23:43

But typically it starts at $19 and goes up to $59 per month.

Jen: 00:23:48

And if you wanna take advantage of their content curation feature, which means it's

Jen: 00:23:54

like a podcast or a content distribution or syndication, that's what curate does.

Jen: 00:24:00

That's at the $59 price point, but what missing letter does is it takes

Jen: 00:24:04

your RSS feed, which we just talked about, and it will auto generate based

Jen: 00:24:09

on what you want a two week blast.

Jen: 00:24:12

Meaning two weeks of social media posts going out to your platforms

Jen: 00:24:15

two months, six months or 12 month campaigns, and they go straight out.

Jen: 00:24:21

So let's take a look at this for just a second.

Jen: 00:24:24

So they do have a forever free plan.

Jen: 00:24:26

They have the solo plan, which is, your workplace.

Jen: 00:24:31

And again, it does up to 500 scheduled posts, but it doesn't

Jen: 00:24:34

include the curate posts.

Jen: 00:24:36

So what that does is it gets you syndicated out.

Jen: 00:24:40

It's a way for your post to get found.

Jen: 00:24:41

And I can show you that because they use it for that.

Jen: 00:24:45

So what I like about missing letter is here's an example of an active.

Jen: 00:24:51

Post that I have out there.

Jen: 00:24:52

It is my blog post that I wrote called privacy first, having a privacy first

Jen: 00:24:57

website and why that's important.

Jen: 00:25:00

And I created a year it's an evergreen post.

Jen: 00:25:03

It doesn't matter.

Jen: 00:25:04

when it goes out.

Jen: 00:25:05

And so I created a year long.

Jen: 00:25:09

Campaign for this.

Jen: 00:25:10

And what you're seeing here is we're at about day 90, so it's probably

Jen: 00:25:13

gonna send something else out.

Jen: 00:25:15

And I've scheduled out nine posts to go out over the course of a

Jen: 00:25:18

year and six of them have been sent and there are 33 clicks.

Jen: 00:25:22

So I'm getting like a sense of that, of how that's working.

Jen: 00:25:26

If I go into curate, which I also have if I go over there, I believe

Jen: 00:25:31

somewhere in here you'll be able to find.

Jen: 00:25:35

And I go to promote, you'd see, all of our old podcast episodes are in here and

Jen: 00:25:42

somewhere in here, you'd be able to find all of the different posts that I've done.

Jen: 00:25:46

How many of them have been cued by other people?

Jen: 00:25:49

How many shares there's been and how many clicks?

Jen: 00:25:51

So that's, what's great about curate is I can take my post, I can schedule it

Jen: 00:25:55

out to my network, then I can schedule it and promote it through the curated

Jen: 00:26:00

network and have even more shares . And has really been useful for the podcast

Jen: 00:26:04

because we can look and we can see, Last week's post about expanding.

Jen: 00:26:09

Your reach has 61 queues out there.

Jen: 00:26:12

So that's 61 other people that we don't know have scheduled it to send it out.

Jen: 00:26:17

So that's pretty, I have to caveat

Shelley: 00:26:18

That I might be one of them.

Shelley: 00:26:19

You might be one, I'm also a missing letter and I do the

Shelley: 00:26:22

Curate and I get your stuff.

Shelley: 00:26:24

And I'm like, absolutely.

Shelley: 00:26:25

Put it out there.

Jen: 00:26:25

Yeah.

Jen: 00:26:26

I'm gonna post that, but it's a great way to check your clicks and stuff.

Jen: 00:26:29

If I, so I just had a new blog go out yesterday and I have this scheduled

Jen: 00:26:35

to be a 12 month evergreen post.

Jen: 00:26:37

I can add hashtags to it.

Jen: 00:26:39

I can change these hashtags.

Jen: 00:26:41

They're the standard ones I can select.

Jen: 00:26:44

Whatever media.

Jen: 00:26:45

So missing letter is pulling in any of the pictures that I have in this post.

Jen: 00:26:49

This is about writing an effective business plan in 10 steps,

Jen: 00:26:53

it's for epiphany courses, and then I can select the quotes.

Jen: 00:26:57

So look at how easy this is making it for me.

Jen: 00:26:59

It's taking quotes directly from the blog post and saying, is

Jen: 00:27:03

this a good, is this a good post

Jen: 00:27:05

And I can click on any one of these and edit it.

Jen: 00:27:09

And.

Jen: 00:27:10

And make some changes to it.

Jen: 00:27:11

And then the ones that I select, I just, add it.

Jen: 00:27:14

And then when I'm ready, I tell it to build the campaign and it will build

Jen: 00:27:19

it and I'll see, it'll start posting.

Jen: 00:27:22

So that essentially is what missing letter does it takes the work out of.

Jen: 00:27:30

Taking a blog post and posting it multiple times.

Jen: 00:27:33

One of the things that Ben talked about when he was on the show was that the

Jen: 00:27:38

real problem that Missinglettr solves is that many people who write a blog post

Jen: 00:27:43

only shared it once on social media.

Jen: 00:27:45

And then they get frustrated and they think nobody's reading my blog.

Jen: 00:27:48

And the reason that happens is you have to share things multiple times, especially

Jen: 00:27:52

now you have to share things over and over again, because so few people are

Jen: 00:27:56

actually seeing any of your content.

Jen: 00:28:00

Because social media is becoming more and more paid to play.

Jen: 00:28:04

So that's just a fact.

Jen: 00:28:06

You have to share things several times 'em up make 'em sound a

Jen: 00:28:08

little different every time.

Jen: 00:28:10

And that's how you're really gonna get some engagement.

Jen: 00:28:12

Shelley.

Jen: 00:28:13

Are you still there?

Jen: 00:28:13

Oh yeah.

Shelley: 00:28:14

Yeah.

Shelley: 00:28:14

I love this stuff.

Shelley: 00:28:15

It's set it up and just forget it for a while and then go check

Shelley: 00:28:19

on it every now and then if you make any changes to your programs

Jen: 00:28:23

yeah.

Jen: 00:28:23

And you don't have to forget it because you're gonna be engaging

Jen: 00:28:25

with the people on social.

Jen: 00:28:26

So you're always faced with it, yeah, I always

Shelley: 00:28:28

see it and I'm like, oh, there, there is the post.

Jen: 00:28:30

Let me share it again.

Jen: 00:28:31

And exactly.

Jen: 00:28:33

So the second program, and if you follow me on social media,

Jen: 00:28:37

you're not gonna be surprised by this at all is called Lately.ai.

Jen: 00:28:42

I love this platform immensely.

Jen: 00:28:45

I loved having Kate on the show.

Jen: 00:28:47

What they do is, and they were doing this before everybody else out there.

Jen: 00:28:52

So you can see, like now there's all kinds of AI programs out there that are,

Jen: 00:28:56

saying that they're doing all this great stuff with AI, they will write for you

Jen: 00:28:59

and everything lately was doing it first.

Jen: 00:29:01

It was the first one that I knew about.

Jen: 00:29:03

It's a trained AI writing assistant, and now it is integrating

Jen: 00:29:07

with Hootsuite and HubSpot.

Jen: 00:29:10

It does it's.

Jen: 00:29:11

It's fantastic.

Jen: 00:29:12

So what this does for bloggers podcasters and live streamers

Jen: 00:29:16

is something very unique.

Jen: 00:29:18

So let's take a look at lately.

Jen: 00:29:20

So if you look here, the graphics are great too, cuz it really just speaks

Jen: 00:29:24

to how so many of us feel, right?

Jen: 00:29:26

Head down white flag up.

Jen: 00:29:28

I'm not I can't do the social media anymore.

Jen: 00:29:31

So it learns the words that get you the most engagement and then it repurposes.

Jen: 00:29:36

Your videos, your audios and your text, and it makes dozens and dozens of posts.

Jen: 00:29:41

And you're like that sounds an awful lot like missing letter, except it's not

Jen: 00:29:46

Where the statistics and analytics are very basic inside of missing letter.

Jen: 00:29:52

It's great for someone who's starting a blog or somebody who is

Jen: 00:29:56

new to an environment, what you get in terms of analytics and lately.

Jen: 00:30:01

Phenomenal.

Jen: 00:30:01

Like you're getting like when to share.

Jen: 00:30:04

So instead of looking and seeing no, you have to read posts and they say

Jen: 00:30:08

post at this time, what you're seeing here is actual data of the top days

Jen: 00:30:12

of the week for what performs the best you're seeing, what times of the day.

Jen: 00:30:17

When are people engaging, you're seeing the top keywords for how people are

Jen: 00:30:21

responding to your different posts.

Jen: 00:30:23

So gives you a sense of what people are looking at.

Jen: 00:30:27

, what's most engaging for other people for your followers.

Jen: 00:30:29

And then you just have a real sense of, engagements by, by

Jen: 00:30:33

mentions all of this kind of stuff.

Jen: 00:30:35

So you can take a look, you can see that, my Facebook and Twitter

Jen: 00:30:38

accounts are off the hook in terms of, compared to other accounts in terms

Jen: 00:30:44

of engagement and things like that.

Jen: 00:30:45

You're not finding as many of the personal accounts.

Jen: 00:30:48

But you can see the performance based on different things.

Jen: 00:30:51

So you can get a real sense of what you should be doing.

Jen: 00:30:54

And when in lately in a way that I think is very unique among.

Jen: 00:31:00

Social media platforms.

Jen: 00:31:02

The other piece that is incredibly unique, too lately in and is the

Jen: 00:31:09

main reason why I, missing letter.

Jen: 00:31:11

I don't pay for, I got it through app Sumo.

Jen: 00:31:14

I probably would've let it go.

Jen: 00:31:15

If I hadn't, but I don't have to pay for it.

Jen: 00:31:17

So it's there.

Jen: 00:31:18

Lately I pay for I've paid for it for years.

Jen: 00:31:21

I do it because of the podcast and because of the videos and everything.

Jen: 00:31:27

So what you can do is you can upload any audio or video.

Jen: 00:31:32

You can also up, it connects to your RSS feed.

Jen: 00:31:35

So it'll pull in your blog posts and it will use AI to help you

Jen: 00:31:39

shuzz it up for social media and then you go in and edit it.

Jen: 00:31:42

But the real trick here is that you can just upload your content.

Jen: 00:31:47

You say it will go in, it will create a transcript you can

Jen: 00:31:52

view and edit your transcript and then you can click generate.

Jen: 00:31:56

And so what it does when you click generate.

Jen: 00:31:59

Is you're shown a screen and you put in here, like the title of the

Jen: 00:32:03

source, it pulls in the transcript.

Jen: 00:32:05

So you can like, go through the transcript and look at it, and then

Jen: 00:32:09

you can tell it attach video clips.

Jen: 00:32:11

And this is like the thing that is like so crazy is it will go through

Jen: 00:32:17

and it will generate, it will clip the video to specific sections.

Jen: 00:32:22

Of what you have created and give you a social media post on top of that.

Jen: 00:32:25

So in the past, before lately did this, if you would have to spend hours and

Jen: 00:32:31

hours of time, if you had a podcast, or if you had a, a live stream video

Jen: 00:32:36

of any kind you would have to go through and manually clip out videos.

Jen: 00:32:42

It stinks.

Jen: 00:32:43

Nobody wants to do that.

Jen: 00:32:44

This will automatically do it, and it will add some padding around the videos.

Jen: 00:32:48

So after I go through, I put in my tags and I put in, shortener all

Jen: 00:32:53

kinds of different information.

Jen: 00:32:55

Then the next step is TA da.

Jen: 00:32:57

I see autogenerated posts along with the video clips below it.

Jen: 00:33:03

I can then go in and I can edit it.

Jen: 00:33:07

And I can make some changes.

Jen: 00:33:08

I can make it sound, maybe more like me or less like me.

Jen: 00:33:11

And then I can look at the clip and I can adjust the clip as well.

Jen: 00:33:15

So if you look at this, I think it says, it's giving you the clip.

Jen: 00:33:19

And then at the top, what I see is a little piece of writing,

Jen: 00:33:24

taken from the transcript that's related to the clip below.

Jen: 00:33:28

It's fantastic.

Jen: 00:33:28

So it makes it very quick and easy to generate and it's generating I don't even

Jen: 00:33:34

know how many posts, so I usually pick five or 10 posts and schedule them out.

Jen: 00:33:40

More if I have time, but it says here at the top generated 219

Jen: 00:33:44

posts and saved you 43.8 hours.

Jen: 00:33:46

I think that undersells it , I think it saves more than that.

Jen: 00:33:49

And then from here you make some changes and schedule it out and you

Jen: 00:33:55

can, and the scheduler from lately will automatically schedule it based

Jen: 00:34:00

on when you get the most engagement.

Jen: 00:34:02

It'll do a number of posts per week.

Jen: 00:34:04

Per day, whatever or it can also integrate with Hootsuite.

Jen: 00:34:08

And when it integrates with Hootsuite, you get even more tools to help you improve

Jen: 00:34:11

your writing and send it out to social.

Jen: 00:34:15

And that my friends are, those are the two tools that are phenomenal.

Jen: 00:34:22

If you are a content creator for getting your content out

Jen: 00:34:25

there as quickly as possible.

Jen: 00:34:27

Yay.

Jen: 00:34:28

Did I just blow your mind?

Jen: 00:34:31

Oh, it

Shelley: 00:34:31

was just like, oh those are the ones because everybody always

Shelley: 00:34:35

wants to know which ones should I use.

Shelley: 00:34:38

And I'm always use what works for you, but I don't know what's gonna

Shelley: 00:34:41

work for you, but you're just like, do these and it'll work for everybody.

Jen: 00:34:46

well, we'll work for everybody.

Jen: 00:34:47

In fact, we have another option here.

Jen: 00:34:50

Okay.

Jen: 00:34:52

Which is the social blog option.

Jen: 00:34:53

We talked about these tools lightly last week, but there's

Jen: 00:34:57

a new trend in social media.

Jen: 00:34:59

It's pretty hot right now about creating a social blog.

Jen: 00:35:02

So if you are on social media and you've noticed that the posts are getting longer,

Jen: 00:35:07

there may be a little more in depth.

Jen: 00:35:08

They have maybe a little bit more.

Jen: 00:35:11

Thought leadership in them.

Jen: 00:35:12

There are tools specifically for that.

Jen: 00:35:14

We talked about these last week on the show they're called type share and

Jen: 00:35:18

hype fury type fully is another one.

Jen: 00:35:20

If you want to do something like that and you need some templates to help

Jen: 00:35:24

you generate specific types of posts that you're seeing out there right now,

Jen: 00:35:29

particularly on LinkedIn and Twitter.

Jen: 00:35:31

Hype fury and type share are two of them for that.

Jen: 00:35:35

I'd encourage you to listen to last week's show where we talk about these

Jen: 00:35:38

tools in a little bit more depth type share gives you writing templates

Jen: 00:35:43

that help you with atomic blog posts.

Jen: 00:35:45

They help you with Tweet threads.

Jen: 00:35:47

Hype fury also is very Twitter focused and they help with like tweet threads.

Jen: 00:35:51

They also do auto plugs, scheduled replies, and helping

Jen: 00:35:55

you manage the Twitter machine.

Jen: 00:35:57

They have analytics, they have different templates that kind of help you.

Jen: 00:36:01

You can take a look at what other thought leaders are doing.

Jen: 00:36:04

And they are.

Jen: 00:36:06

Very helpful.

Jen: 00:36:07

very helpful for that.

Jen: 00:36:08

The other thing is, cause I think the last one is, yeah.

Jen: 00:36:13

The other tool I did wanna mention quickly is called repurposed.io.

Jen: 00:36:20

I love this tool.

Jen: 00:36:21

repurpose.io will help you make connections among tools so that you can

Jen: 00:36:29

create workflows to make your life easier.

Jen: 00:36:34

so you'll see that you have the option of adding things like an audio podcast.

Jen: 00:36:39

Video podcast, you can connect things to Libsyn, Captivate the binge network word

Jen: 00:36:47

you can use, you can post to WordPress.

Jen: 00:36:49

You can also do all the social media accounts.

Jen: 00:36:52

So Twitter, Facebook, LinkedIn, and you can also pull things from

Jen: 00:36:57

like zoom and all kinds of stuff.

Jen: 00:36:59

And you can send a workflow to make different things happen.

Jen: 00:37:02

The way that we use that for this show in particular is we take.

Jen: 00:37:09

The YouTube video and we send it over to captivate.

Jen: 00:37:14

So then when we are in captivate, there's actually an option in

Jen: 00:37:18

there to open it up and script.

Jen: 00:37:20

If we wanted to clean up some of the filler words and things like that, this

Jen: 00:37:25

automates the process so that we don't have to spend the time downloading

Jen: 00:37:28

all of the content out of stream yard.

Jen: 00:37:31

And then re-uploading everything up into.

Jen: 00:37:35

Descript or Captivate.

Jen: 00:37:36

And so if you look here, it's automatically sending it.

Jen: 00:37:40

We can view the content that it's sent over there, and we can republish

Jen: 00:37:44

it if we made a change or something like that, this tool is really

Jen: 00:37:48

phenomenal for making things quick.

Jen: 00:37:51

The other thing, it just does it automatically, and then it, then

Jen: 00:37:53

you just go to that landing place.

Jen: 00:37:55

You don't even have to think about it.

Jen: 00:37:57

The other thing we use it for is.

Jen: 00:37:59

The Facebook videos.

Jen: 00:38:02

This is one of the things we do with Streamyard.

Jen: 00:38:04

If we want to do some clips that are more specific, if we don't wanna use what's

Jen: 00:38:09

going on in Lately.ai, for that, we can also generate specific video clips.

Jen: 00:38:16

So what you can see here, And this is super easy to do.

Jen: 00:38:20

We can make snippets.

Jen: 00:38:21

And if you go through, you can see I want a little snippet crazy on one of

Jen: 00:38:24

these previous podcasts but after I generate the snippets, it sends them

Jen: 00:38:28

automatically to a Google drive folder where Shelly and I can pick them up

Jen: 00:38:32

and then we can share them if we want.

Jen: 00:38:34

What is so cool about this?

Jen: 00:38:36

We have set up a template in repurpose.

Jen: 00:38:39

So this template has a headline.

Jen: 00:38:41

I can edit the headline in here and it will take the captions.

Jen: 00:38:46

So what I do is I update when Shelley sends me the transcript,

Jen: 00:38:52

I update the captions in Facebook.

Jen: 00:38:54

So then all of the ums and ahs and all that kind of stuff.

Jen: 00:38:57

And it's spells Shelley's name, right?

Jen: 00:38:59

It says Women Conquer Business, all of that is done.

Jen: 00:39:02

And then I upload.

Jen: 00:39:04

And it automates it in repurpose and makes it a box.

Jen: 00:39:08

So it's a very nice video then that we can share out on social that's sized

Jen: 00:39:13

appropriately for all social media.

Jen: 00:39:15

It's wonderful.

Jen: 00:39:17

And it's nice to have the captions because the thing about video is

Jen: 00:39:20

everybody likes video, but a lot of people don't have the sound on.

Jen: 00:39:23

So with video, it's nice to always have the captioning going.

Jen: 00:39:26

And then what we do is we take.

Jen: 00:39:29

I always do a full length video.

Jen: 00:39:31

And then this is what I actually send over to lately is a full

Jen: 00:39:35

length video with the captions.

Jen: 00:39:37

It's a cleaned up transcript and then we take that and that's actually

Jen: 00:39:41

what is being clipped in lately.

Jen: 00:39:43

As you can see over here.

Jen: 00:39:45

Is it's the headline of the post of the podcast episode clipped to speak to a

Jen: 00:39:51

specific item within the podcast show.

Jen: 00:39:54

So this automation, I can't even tell you, it saves a phenomenal amount

Jen: 00:39:58

of time and then what it does is it makes it so that you can engage, review

Jen: 00:40:05

the analytics and then iterate on it.

Jen: 00:40:07

One of the reasons that all of these tools that we've talked about.

Jen: 00:40:11

Are the ones to look at is that whether it's buffer or lately.ai

Jen: 00:40:17

or, hype fury or missing letter, they all have some sort of.

Jen: 00:40:23

Analytics, something that you can look at to see how popular was this post

Jen: 00:40:27

and what is it that I need to do to make it better, make it resonate more?

Jen: 00:40:32

Sometimes we, I use the topics in what happens in missing letter, how

Jen: 00:40:37

many people are sharing it and curate.

Jen: 00:40:39

And I'm like, okay, that topic didn't hit.

Jen: 00:40:40

So maybe we shouldn't do a whole series of the podcast about a specific topic since

Jen: 00:40:45

nobody liked the first one, the more you can share, the more you can automate, then

Jen: 00:40:49

you can be iterating on it and be thinking about what it is that you're creating.

Jen: 00:40:53

You can get really excited about certain topics.

Jen: 00:40:56

You're getting a lot of information that can really help you then become

Jen: 00:41:00

better at what it is that you're doing.

Jen: 00:41:05

The end

Jen: 00:41:09

that's the last one.

Jen: 00:41:10

That was the last slide.

Jen: 00:41:12

That's the end.

Jen: 00:41:19

Yeah.

Jen: 00:41:21

So either I scared everybody away or they passed out from the amazing automation.

Jen: 00:41:26

It blew their minds.

Jen: 00:41:27

It blew their minds and they're like passed out on the floor.

Jen: 00:41:30

We didn't get a lot of questions probably cuz of they're like Shelley

Jen: 00:41:33

and taking notes, so right, exactly.

Jen: 00:41:37

Excuse me.

Jen: 00:41:37

I think that this has been helpful.

Jen: 00:41:39

This is a lot of, oh, it's exactly what I do.

Jen: 00:41:44

In different pieces and parts.

Jen: 00:41:45

And when I have, when I don't have as much time, I just go with whichever one is the

Jen: 00:41:50

quickest and that's what you need to do.

Jen: 00:41:52

I would suggest that you test a lot of these tools, find what

Jen: 00:41:55

works best for you and run with it.

Shelley: 00:41:59

That's right.

Shelley: 00:42:00

It does take some testing and you do have to keep an eye on things and

Shelley: 00:42:04

sometimes links break and you have to go in and adjust and sometimes you change.

Shelley: 00:42:09

Your RSS feed because you're not, you decide to go from one channel

Shelley: 00:42:13

over to another channel and from one playlist to a different playlist.

Shelley: 00:42:17

So you have to, make sure you're still adjusting those things as they come up.

Shelley: 00:42:21

I picked a few actually off of app Sumo.

Shelley: 00:42:26

When I got started into it, I started, I do have missing letter,

Shelley: 00:42:29

but I don't have the full suite that Jen has, but I do have it.

Shelley: 00:42:33

So I understand how it works.

Shelley: 00:42:34

So that's helpful for if I need to go into the women, conquer

Shelley: 00:42:38

business one and work on it.

Shelley: 00:42:39

I have one called feed hive, which I really only use when I

Shelley: 00:42:43

wanna just send something out.

Shelley: 00:42:45

You.

Shelley: 00:42:46

Boom here.

Shelley: 00:42:47

And then I have social web suite, which brings in all the RSS feeds

Shelley: 00:42:50

and sends things out automatically.

Shelley: 00:42:52

So I just, that's the one I just set and forget.

Shelley: 00:42:54

So I kinda a smorgousboard when it comes to that.

Jen: 00:43:00

That's awesome.

Jen: 00:43:01

Yeah.

Jen: 00:43:01

I think that, and I think that's what we all end up with.

Jen: 00:43:04

I think as entrepreneurs, cause we end up with a whole bunch, it's

Jen: 00:43:06

like a buffet of social media tools.

Jen: 00:43:09

And then you find that you settle on one or two.

Jen: 00:43:11

Yeah.

Shelley: 00:43:12

And that's definitely ones that fill in the gaps that

Shelley: 00:43:14

the other ones have might have.

Shelley: 00:43:16

Exactly.

Jen: 00:43:17

Yeah.

Jen: 00:43:17

Yeah.

Jen: 00:43:17

Yeah.

Jen: 00:43:17

So that is what I have.

Jen: 00:43:19

Do you wanna talk about, you left us, like hanging there, like you

Jen: 00:43:22

had something that you were gonna talk about after the training.

Jen: 00:43:27

Okay.

Jen: 00:43:27

What you

Shelley: 00:43:27

got?

Shelley: 00:43:28

Okay.

Shelley: 00:43:29

Let me explain.

Shelley: 00:43:31

So as a content entrepreneur coach, I get asked, certain questions again and

Shelley: 00:43:39

again, from content creators who are new and they're wanting to understand,

Shelley: 00:43:43

okay, so how can I stand out online and connect with my target audience?

Shelley: 00:43:49

And they wanna know how do I quickly create engaging content every

Shelley: 00:43:53

week without getting overwhelmed.

Shelley: 00:43:56

So I created a.

Shelley: 00:43:59

I created a framework that's based on my years of, practice and what I do.

Shelley: 00:44:06

And I'll just quickly share that on screen there.

Shelley: 00:44:12

Oh, there . There it is.

Shelley: 00:44:15

So it's a framework and a schedule.

Shelley: 00:44:17

It shows you in an infographic.

Shelley: 00:44:20

Take this, start with the live stream and here's where it goes

Shelley: 00:44:24

and here's what you do with it.

Shelley: 00:44:25

And then here's what you end up with.

Shelley: 00:44:27

And then the scheduler tells you, okay, Monday you do these three things.

Shelley: 00:44:31

Tuesday, you do these things.

Shelley: 00:44:32

Wednesday, you do these things Thursday.

Shelley: 00:44:34

You do this Friday, you do this and here are the different.

Shelley: 00:44:37

Platforms and apps that you use to make that happen.

Shelley: 00:44:42

So all the answers are there in two infographics.

Shelley: 00:44:45

And if you are interested in grabbing that for yourself, go to framework.

Shelley: 00:44:51

agkmedia.studio.

Shelley: 00:44:54

And just give me your name and email, and I'm gonna email you some really awesome

Shelley: 00:45:00

materials along with the infographics that just make oh, I'm gonna print this

Shelley: 00:45:05

out and put it up on my bulletin board because this is what I'm gonna do for

Shelley: 00:45:08

the rest of the next couple of months until it's, part of your lifestyle

Shelley: 00:45:12

and ingrained habits that, that.

Shelley: 00:45:14

Are fun and creative and and it's just, you're now you're a content marketer.

Shelley: 00:45:19

We . So suddenly you go from don't understand it to, ah, I get it to now.

Shelley: 00:45:26

I am one.

Shelley: 00:45:28

So that's what it is.

Shelley: 00:45:29

Oh, that's awesome.

Shelley: 00:45:30

Yeah.

Jen: 00:45:32

So before, oh, Hey, I'm all by my I'm all by my lonesome.

Shelley: 00:45:37

pushing buttons.

Shelley: 00:45:41

buttons.

Jen: 00:45:42

So I usually, as I usually offer my newsletter and I would encourage you.

Jen: 00:45:47

So here's the deal.

Jen: 00:45:48

If you are a newsletter subscriber, then For Women Conquer Business, I would say

Jen: 00:45:53

hang tight about what I'm about to say.

Jen: 00:45:57

So if you become a Women Conquer Business subscriber womenconquerbiz.com/newsletter/

Jen: 00:46:02

I'm about to drop some knowledge on you and a big discount, but if you only wanna

Jen: 00:46:07

be a podcast, listener or watcher, and you don't wanna join subscribe to Women

Jen: 00:46:14

Conquer Business, I am offering something a big discount for podcast listeners

Jen: 00:46:19

who want to join epiphany courses that is at epiphany courses.com/podcast.

Jen: 00:46:24

There is a special offer for podcast, listeners and Watchers.

Jen: 00:46:30

That they can get into epiphany courses at a special.

Jen: 00:46:36

We are finally opening the doors to epiphany courses.

Jen: 00:46:40

We have changed that into being a membership.

Jen: 00:46:43

The membership doors are now open and what we are offering today

Jen: 00:46:47

is 15% off and that's off of.

Jen: 00:46:50

Either monthly or an annual subscription.

Jen: 00:46:54

Typically it is $25 a month or $250 for the year and today

Jen: 00:46:59

we're offering it for 15% off.

Jen: 00:47:02

And so please go to epiphany courses.com/podcast

Jen: 00:47:06

for that special offer.

Jen: 00:47:08

And if you are a newsletter subscriber, Fasten your seat belt,

Jen: 00:47:11

cuz there's gonna be a bigger deal.

Jen: 00:47:13

coming out to newsletter subscribers.

Jen: 00:47:15

Yeah.

Jen: 00:47:15

So please stay tuned for that.

Jen: 00:47:18

But we're very excited.

Jen: 00:47:20

We have built not only in Ghost, a wonderful newsletter and a,

Jen: 00:47:26

and all of the courses are now up in, in epiphany courses.

Jen: 00:47:29

I think we have 20 different courses up there.

Jen: 00:47:32

Now, some are content, some are audio only, and some are video courses.

Jen: 00:47:36

We also have a full membership platform in heartbeat where we can run cohort

Jen: 00:47:42

based courses and all different kinds of things through there.

Jen: 00:47:45

So that is super exciting as well.

Jen: 00:47:47

And like I said, it's typically $25 a month or $250 a year.

Jen: 00:47:52

That's probably our intro rate because this.

Jen: 00:47:55

An incredible deal at $25 a month.

Jen: 00:47:58

So what we are offering is 15% off for podcast listeners.

Jen: 00:48:03

So please go to epiphany courses.com/podcast for your special deal.

Shelley: 00:48:09

All right.

Shelley: 00:48:11

Very cool.

Jen: 00:48:12

So if you like these courses, you're gonna love it over there.

Jen: 00:48:14

Basically.

Shelley: 00:48:14

I'm on the newsletter list.

Shelley: 00:48:16

I'm gonna wait for that.

Shelley: 00:48:17

Wait for that big deal is

Jen: 00:48:21

Yeah.

Jen: 00:48:21

Can't we can't wait.

Jen: 00:48:22

I can't wait to write it.

Jen: 00:48:23

I need to write that

Shelley: 00:48:25

tweaks.

Jen: 00:48:26

Are we ready?

Jen: 00:48:26

Tweaks of the week?

Jen: 00:48:27

I'm ready for tweak of the week.

Shelley: 00:48:31

Okay, let's try that one more time.

Shelley: 00:48:34

I've gotta figure out these buttons.

Jen: 00:48:36

I know it's fine.

Jen: 00:48:37

Don't worry about it.

Jen: 00:48:41

so I started so last week, Shelly and I were talking about app Sumo and all of the

Jen: 00:48:47

things that we had bought during app Sumo.

Jen: 00:48:50

And I think at that time I hadn't bought anything during app Sumo

Jen: 00:48:53

days, cuz I was trying to be.

Jen: 00:48:55

Good kid and not do it.

Jen: 00:48:57

And then I was like, Shelley bought a lot of stuff, so I need to buy some stuff too.

Jen: 00:49:03

cause as you all know, what does Jen need?

Jen: 00:49:07

Jen needs more apps, maybe.

Jen: 00:49:09

I want more apps.

Jen: 00:49:10

I always want more apps.

Jen: 00:49:12

Okay.

Jen: 00:49:12

Check them out that

Shelley: 00:49:13

way.

Shelley: 00:49:13

You know which ones to recommend.

Jen: 00:49:15

I know.

Jen: 00:49:16

And which ones not to this one.

Jen: 00:49:18

I love hate it.

Jen: 00:49:22

and I'll, you're gonna know why in just a second.

Jen: 00:49:24

I'm gonna let me put this over here so I can share my screen.

Jen: 00:49:28

This is, I have had my eye on this for a long time.

Jen: 00:49:32

This is called rise.

Jen: 00:49:34

R I Z E and it is rize.io, and I believe it's still on app Sumo.

Jen: 00:49:43

And so what this, what is rise?

Jen: 00:49:45

Rise is a productivity app.

Jen: 00:49:49

And it takes and it goes against one of the things that I talk about, which

Jen: 00:49:54

is, a lot of, I'm really into privacy.

Jen: 00:49:56

But this has it's encrypted.

Jen: 00:49:59

And the only person I can that can get tinny in my data is me.

Jen: 00:50:02

And it's encrypted in transit and at rest, which is something you should look for

Jen: 00:50:05

before you have a program like this, that.

Jen: 00:50:08

Or can be somewhat intrusive.

Jen: 00:50:10

So what this is doing is it's tracking what I am doing.

Jen: 00:50:14

and this is why it's a love-hate it's tracking what

Jen: 00:50:16

I'm doing throughout the day.

Jen: 00:50:18

And it's telling me how much time I'm spending in meetings, how much time I'm

Jen: 00:50:21

spending on breaks, video conferencing, marketing and how much focus time.

Jen: 00:50:26

And as you can see, one of the things in the chat, and I was like,

Jen: 00:50:28

ah, I'm not gonna talk about that.

Jen: 00:50:29

Is that I haven't felt very focused.

Jen: 00:50:32

As you can see.

Jen: 00:50:33

There you go, 15% of my time is considered focus time in this app.

Jen: 00:50:39

not very good.

Jen: 00:50:39

, and I'm spending a lot of time in meetings.

Jen: 00:50:41

I don't know why it says I have so many breaks, but apparently, maybe

Jen: 00:50:44

it's just time away from my computer.

Jen: 00:50:46

Cause it can't, it doesn't read my mind or know what I'm doing.

Jen: 00:50:49

So I.

Jen: 00:50:51

Appreciate this it's called rize.io.

Jen: 00:50:54

It is helping me make sure that I'm spending more

Jen: 00:50:57

quality time at the computer.

Jen: 00:50:59

If you find yourself browsing on social a lot, you'll find here marketing is

Jen: 00:51:03

not the same as social media, so I'm not spending a ton of time on social media.

Jen: 00:51:07

If you look this week, I've spent 18 minutes on social media.

Jen: 00:51:11

so I don't spend a ton of time on social media and you shouldn't either.

Jen: 00:51:16

A lot of people don't believe me when I say I'm not on social

Jen: 00:51:18

media all day, honestly, it's the social media automation.

Jen: 00:51:22

Magic that we just talked about.

Jen: 00:51:24

That means that I don't have to spend as much time on social and

Jen: 00:51:27

admittedly many times on social.

Jen: 00:51:30

I am on my phone.

Jen: 00:51:32

So this is my tweak of the week.

Jen: 00:51:34

It's called rise.io.

Jen: 00:51:36

If you wanna check your, if you want to track your time,

Jen: 00:51:39

then this is the way to do it.

Shelley: 00:51:42

Beautiful.

Shelley: 00:51:45

All right.

Shelley: 00:51:46

All right.

Shelley: 00:51:46

I don't have a.

Shelley: 00:51:48

I saw that.

Shelley: 00:51:50

No I'm tweak-less.

Jen: 00:51:51

Let's try this again.

Jen: 00:51:52

Inspirational nugget time.

Shelley: 00:51:59

There we go.

Shelley: 00:52:00

Imagine inspirational nugget for today comes once again from

Shelley: 00:52:03

Marcus Aurelius's meditations.

Shelley: 00:52:05

And he said, whenever you have trouble getting up in the morning, remind

Shelley: 00:52:09

yourself that you've been made by nature for the purpose of working with others.

Shelley: 00:52:13

Whereas even unthinking animals share sleeping, and it's our own natural purpose

Shelley: 00:52:19

that is more fitting and more satisfying.

Shelley: 00:52:21

So if you need an extra boost to get out of bed, Every morning, if you need

Shelley: 00:52:27

something more than caffeine can offer, use this, people are depending on you,

Shelley: 00:52:33

your purpose is to help us the grand us to render this great work together and we're

Shelley: 00:52:41

waiting and excited for you to show up.

Shelley: 00:52:46

I love it.

Shelley: 00:52:47

Yeah.

Shelley: 00:52:48

That's wonderful.

Shelley: 00:52:49

So get to work people cause we'll be watching, we're here to

Shelley: 00:52:53

work together to make the world a better place to live for everybody.

Jen: 00:52:58

That's right.

Jen: 00:52:59

Yay.

Jen: 00:53:01

Yeah.

Jen: 00:53:01

So make sure you get Shelley's framework, check out epiphany courses, if you haven't

Jen: 00:53:04

already, and we will see you next week.

Jen: 00:53:08

That's right.

Shelley: 00:53:09

Have a great weekend.

Shelley: 00:53:10

And here we go.

Shelley: 00:53:15

Thank you for joining the Women Conquer Business podcast, hosted by

Shelley: 00:53:19

Shelley Carney and Jen McFarland.

Shelley: 00:53:21

Please subscribe and leave a comment or question regarding your most challenging

Shelley: 00:53:25

content creation or business problem.

Shelley: 00:53:28

Then share this podcast with family and friends so they can find the support

Shelley: 00:53:32

they need to expand their brand and share their message with the world.

Shelley: 00:53:36

Check the show notes for links to valuable resources and come back again next week.