Social Media Automation: Best Productivity Boosting Marketing Tools
Episode 14522nd July 2022 • Women Conquer Business Marketing How Tos • Jen McFarland & Shelley Carney
00:00:00 00:52:23

Share Episode

Transcripts

Jen:

The Women Conquer Business Show is an educational.

Jen:

How to women in business podcast that features stories, marketing

Jen:

news and real life experiences from fun and friendly hosts.

Jen:

Jen McFarland and Shelly Carney.

Jen:

Join us as we dive into the details.

Jen:

So you can slay marketing, overwhelm, streamline processes,

Jen:

and amplify your impact.

Jen:

You'll learn strategies and tactics, leadership skills, and practical advice

Jen:

from successful women entrepreneurs.

Jen:

To help you grow, nurture, and sustain your business.

Jen:

Hey, we did it.

Jen:

welcome to Women Conquer Business.

Jen:

I'm Jen McFarland joined by the lovely, wonderful Shelley Carney.

Jen:

And today we are gonna talk about social media automation, the best productivity,

Jen:

boosting marketing tools out there.

Jen:

These are all things that I've used for.

Jen:

Years?

Jen:

I was gonna say decades, but that would be overstating it.

Jen:

So if you are sick of wasting hours every day on social media, and if it feels like

Jen:

you're not getting anything accomplished because of all the time you spend

Jen:

posting to your social media account.

Jen:

, this is the show for you because we are gonna help you automate using

Jen:

the best tools based on a couple of different types of businesses.

Jen:

So I wanted it to be, if you don't have a blog, if you wanna have a social

Jen:

blog or if you are like us and massive content creators, because there are some

Jen:

different tools that work differently and help you based on your needs.

Jen:

So that is what we're going to be talking about today, but let's get

Jen:

started and just check in for a minute.

Jen:

How are you doing today?

Shelley:

Shelley?

Shelley:

I'm doing well.

Shelley:

If you read my LinkedIn newsletter, you would know that Toby and I have been going

Shelley:

through one of those times of the year.

Shelley:

I say times of the year, because it happens at least once a

Shelley:

year where he is he's retired.

Shelley:

He's 73 years old and he's my business partner.

Shelley:

And he has been for the past.

Shelley:

Nine 10 years.

Shelley:

So there are times when he says, why am I doing all this work?

Shelley:

I should be retired, but he gets bored so easily.

Shelley:

He wants to have stuff going on in his life, but he's just not sure what,

Shelley:

because he wants to leave a legacy, make an impact, have his life mean something

Shelley:

yet at the same time, he wants to have fun and enjoy life and just relax.

Shelley:

So he's having one of those crisis moments again, what do I do?

Shelley:

Is this business worth sticking with?

Shelley:

And this always gets to me when it's but we're almost there, you

Shelley:

know, and keep at it and don't quit now, but so we go through this

Shelley:

and it's been one of those weeks.

Shelley:

So I said to him yesterday how about if we take, we talk last

Shelley:

night, we had our show that is our.

Shelley:

Loyal fans have stayed with us since 20 17, 20 18.

Shelley:

They've been with us through thick and thin through pivot and yawn and

Shelley:

pivot and yawn, yawn like oh, sleepy.

Shelley:

They stuck with us and we are going to be sending them all invitation

Shelley:

through our newsletter on Tuesday, saying, come join us on a zoom

Shelley:

call and tell us what you want.

Shelley:

From our content and yeah.

Shelley:

And it's those people who stayed with you through thick and thin, who know what

Shelley:

you've done in the past, who can tell you what they liked and what they didn't like.

Shelley:

And they also lift you up because they're like, I loved when you

Shelley:

did this and you're awesome.

Shelley:

And I loved how you did and you just like.

Shelley:

You get that spring back in your step when you get that

Shelley:

feedback, that positive feedback.

Shelley:

So we're looking forward to doing that and I'm hoping that it's going to help

Shelley:

steer us on the, to the right course.

Jen:

That I'm a fan of that, and I shared with you that, cuz

Jen:

I do that with people a lot.

Jen:

I'm like, they're like, I wonder if this, or I wonder if that,

Jen:

and I'm like have you asked.

Jen:

Have you asked people what social media platforms they're on?

Jen:

Have you asked what they wanna hear from you?

Jen:

I think I've shared with you that when I.

Jen:

Send a newsletter and it's about social media.

Jen:

Like I get like website spikes and people are doing it and

Jen:

I'm like really social media.

Jen:

Gosh.

Jen:

And so I'm kinda like and so now the podcast we're talking about

Jen:

social media and automation.

Jen:

You know, and all of that kind of stuff, but here's the other thing.

Jen:

And I shared this with you before, before the show is like Ghost, they read

Jen:

the best newsletter, like hands down.

Jen:

This is my web hosting platform.

Jen:

And they say who should be your first true fan?

Jen:

And they say it should be you.

Jen:

So it's if everybody's telling you like what they want , and then,

Jen:

but you still have to like, it,

Shelley:

that's true.

Shelley:

Or you're not gonna

Jen:

wanna do it, or you're not gonna wanna do it.

Jen:

, which is why we don't talk about social media all the time.

Jen:

Yeah.

Shelley:

Because I don't wanna do it on, have it down.

Shelley:

When we first met, you told me some of this stuff that we're gonna

Shelley:

talk about today and it changed my world rocked my world, man.

Shelley:

And because I started going, oh, this exists, oh, I can get into this

Shelley:

and do, and it makes my life easier.

Shelley:

And I, it saves me

Jen:

time.

Jen:

I love it.

Jen:

And that's what we're gonna talk about today is the part

Jen:

that I actually is my jam.

Jen:

I think that people like it when I talk more.

Jen:

I don't know, posting schedules and all that kind of stuff.

Jen:

Like bloggers talk about all the time.

Jen:

What I'm really interested in is, and it's interesting.

Jen:

I did a podcast interview recently with the launch squad.

Jen:

I think I talked about it before and the person who interviewed me said I always

Jen:

think of you in terms of productivity.

Jen:

And I guess that, that, I guess it's cuz ultimately I'm like,

Jen:

what's the point of doing all this?

Jen:

If it's gonna take forever.

Jen:

Yeah.

Jen:

So that's really the part that we're gonna be talking about today is like

Jen:

how to like, do social media and be effective, but also not spend

Jen:

all of your time stewing about it.

Jen:

So , that's what we're gonna talk about today, but there's there's

Jen:

something really interesting happening.

Jen:

Do we have sounds this week?

Jen:

Are we gonna do more?

Jen:

Yes, we do.

Jen:

We wait for breaking news.

Jen:

We do.

Jen:

Yes.

Jen:

Are you ready?

Shelley:

Yes.

Shelley:

Wait.

Shelley:

Oops.

Shelley:

What's happening.

Shelley:

there we go.

Shelley:

ba-ba-ba.

Jen:

I love it.

Jen:

Okay.

Jen:

So if and it, and if you didn't catch our blooper last week,

Jen:

that was like the best ever when we during an inspirational nugget.

Jen:

But yes, we have breaking news music.

Jen:

So there's an interesting going on thing going on with search right now, which.

Jen:

That younger generations are using Reddit, Instagram and TikTok

Jen:

instead of Google for search.

Shelley:

So are they looking for like video recommendations

Shelley:

from people they trust?

Shelley:

Is that what it's about?

Jen:

So it says when they, it is just like, when they're looking for a place

Jen:

to go to lunch, when they're looking for a product recommendation, when

Jen:

they're looking to buy something, they say that 40%, and this is

Jen:

according to Google's own research that up to 40%, maybe more don't even.

Jen:

Touch, Google.

Jen:

They go everywhere else to look.

Jen:

And it's interesting because now there are people even in search

Jen:

who, and it's so funny to me, cuz I wouldn't think of Reddit, please.

Jen:

Reddit is not . That is not the best place to look for.

Jen:

Like legit answers.

Jen:

I don't think.

Jen:

But some people in search will type in, like social media, Reddit, and

Jen:

try to get advice that way too.

Jen:

So it is something that.

Jen:

Changing.

Jen:

And so what you're gonna see if you do use Google, which most people still do, they

Jen:

are starting to change the face of Google.

Jen:

So it's becoming much more visual.

Jen:

It's gonna have a lot more videos.

Jen:

So if you make videos.

Jen:

This could be really helpful for you and they're changing it to

Jen:

try and adjust to younger users.

Jen:

Now the genie may be out of the bottle somewhat.

Jen:

So if you are really working with and talking to people in gen Z, which

Jen:

are again like 10 to 23 year olds and I would say maybe even a lot of

Jen:

people under 30 you, you might be.

Jen:

Looking at things like TikTok and Instagram, really, because, and

Jen:

most people are doing Instagram, but TikTok it's still not as popular

Jen:

as everybody talking about it.

Jen:

So you might be looking at that.

Jen:

And that includes things like local search.

Jen:

Tech crunch talked about it.

Jen:

My friends over at Near Media talked about it, it's everywhere.

Jen:

So it used to be, if you were a small local business, it was Google

Jen:

Business Profile, a hundred percent.

Jen:

It was, being on things like Facebook.

Jen:

And now we're finding that if you are trending toward a younger demographic

Jen:

in general, and of course everything's in general, you still wanna ask

Jen:

your people, they are using tools like TikTok for even local search.

Jen:

And we know from just Google statistics in general, that Most, almost half of all

Jen:

Google searches are for something local.

Jen:

So that's why your marketing should really, even if you are an online

Jen:

business, you should still be conquering your local space conquering

Jen:

your local space because you know that everybody's searching locally.

Jen:

So then you branch out from there.

Jen:

But I just find this fascinating that and Google, I think felt that this was

Jen:

gonna happen because they have started picking up TikTok and Instagram videos.

Jen:

We talked about on an earlier episode, they have started picking that up

Jen:

as part of, as part of their search.

Jen:

So you can find it in search.

Shelley:

That's videos, video podcast.

Shelley:

It's it reminds me of every generation.

Shelley:

It seems like has its rebellious label say in the fifties sixties you had

Shelley:

that youth generation, I don't wanna listen to your fuddy-duddy music.

Shelley:

I wanna listen to rock and roll and, we wanna dance.

Shelley:

Like we want, a Footloose and then we wanna and then.

Shelley:

All the way to hipsters, right?

Shelley:

We're gonna, we like everything in retro and we're not gonna go and,

Shelley:

do what the old fuddy-duddies do.

Shelley:

And now it's this it's oh we like the listening to our friends on

Shelley:

TikTok and Instagram and finding out what they like instead of just.

Shelley:

Relying on Google, which is so full of ads that you can't even,

Shelley:

trust them, it is never trust anybody over the age of 30 man,

Jen:

well, I mean like John Oliver even talked about it,

Jen:

how like 40% of everything above the fold now on Google is an ad.

Jen:

So if you're looking for something that's not an ad,

Jen:

like why would you go to Google?

Jen:

If you just want it quick and you don't wanna scroll and there've even

Jen:

been court cases about the local pack.

Jen:

So it's kinda you always wanted to be in that three pack, which is like

Jen:

the map and the three businesses.

Jen:

And now there've been lawsuits about that.

Jen:

Like Google in Europe, forget about it.

Jen:

There've been all these lawsuits.

Jen:

So Google, I'm not gonna, I wrote a newsletter about this, is Google dead.

Jen:

And I think I said, it's not dead, but it's changing.

Jen:

And with cookies going away and all kinds of stuff, like how we do it changes.

Jen:

I just think it's interesting so does that mean and, are people going to YouTube?

Jen:

think that's still the top social media platform is YouTube, but

Jen:

the younger generations aren't necessarily going to YouTube to search.

Jen:

So again, it is about finding out where your people are and then going there.

Shelley:

Yeah.

Shelley:

I feel like YouTube is the most Gathering place is the most likely gathering place

Shelley:

for all the generations to come together.

Jen:

Yeah.

Jen:

Everybody understands YouTube.

Jen:

I think it's just a good, yeah.

Shelley:

And there's something for everybody there,

Jen:

so yeah.

Jen:

Did I don't see any breaking news in our little show flow for you.

Jen:

Do you have any

Shelley:

I don't.

Shelley:

I'll talk about something that I did this week.

Shelley:

I created a free download and I'll talk about that when we

Shelley:

get to after the training.

Shelley:

That's really my only breaking news, but I'll just save it.

Shelley:

Duh, duh,

Jen:

duh.

Jen:

Okay.

Jen:

Are you ready for the training presentation training,

Shelley:

Training.

Shelley:

Was that it all,

Jen:

I dunno why these are some, they're all powering up.

Jen:

So they're all a little bit,

Shelley:

slow to go.

Shelley:

Although 'em twice, I'll just

Jen:

do 'em twice.

Jen:

So I am hoping that there's some people watching out there

Jen:

that can ask us questions.

Jen:

And if you're listening.

Jen:

I will go through this in a way that I hope is still translatable into listening.

Jen:

Also know that all of the videos are not only on YouTube, but also

Jen:

on women conquer biz.com/podcast.

Jen:

You can go in episode by episode, if you haven't been picking us up on YouTube,

Jen:

this is the type of show that would be good to get some questions as we go.

Jen:

But if not, If that's okay, you can write us an email and send us questions.

Jen:

You can comment on the video if you watch it later and give us questions and we're

Jen:

happy to answer them any step of the way.

Jen:

Sure.

Jen:

Or

Shelley:

LinkedIn, I was on a LinkedIn live the other day with people from yeah.

Shelley:

The tilt and I, they were talking about their new content creator,

Shelley:

benchmark research, and I put in there.

Shelley:

Chat that, I've been talking about this on my podcast.

Shelley:

I've been putting it in my newsletter and Pam Pulizzi said,

Shelley:

oh yeah, please send links.

Shelley:

So I was like, oh yes, I will.

Shelley:

Okay.

Shelley:

No, that's awesome.

Shelley:

She knows, she now knows about Women Conquer Business.

Shelley:

And she now knows about messages and methods and my LinkedIn newsletters.

Shelley:

So I was

Jen:

pretty excited about that's great about that.

Jen:

Yeah, you have to share it.

Jen:

You have to tell people about it.

Jen:

And that's really what all of this is about is how do you get your

Jen:

social media automation going so that you can spend your time engaging?

Jen:

That's really the, what you're trying to do.

Jen:

You're trying to create things and let me, I have a, actually I have

Jen:

a slide about this boom up boom.

Jen:

The goal is to get out there quickly.

Jen:

Okay.

Jen:

So what it means is if you are creating a video, if you are

Jen:

creating a podcast, if you have some writing, if you have an event.

Jen:

All of the things, the way that you get it out there quickly.

Jen:

And I think most of you know this, but in case you don't I do work

Jen:

with some new businesses who don't use a scheduler is you use a social

Jen:

scheduler and then it helps you get everything out there quickly.

Jen:

And you'll notice that I don't have, I ran out of places for icons.

Jen:

So I'm just acknowledging that you can post to Google business profile

Jen:

or YouTube, Facebook and Instagram.

Jen:

There's just so many places.

Jen:

That you can post to there's only fans.

Jen:

There's all kinds of spots.

Jen:

We're going with the major ones here.

Jen:

So we're talking about Facebook, Google business profile, Instagram, YouTube

Jen:

TikTok, LinkedIn, Twitter, of course.

Jen:

And Pinterest.

Jen:

So that's the goal is it?

Jen:

You get your stuff, you create it, you put it in a social

Jen:

scheduler and then the next step.

Jen:

It's automated or as automated as possible.

Jen:

And then you can just you can be commenting and engaging and asking

Jen:

questions and driving people to the content that you're sharing on social.

Jen:

Oftentimes, and this is something that people tend to.

Jen:

Miss or forget, or maybe don't know, you also wanna make sure

Jen:

that you're driving people to things that are mission critical.

Jen:

from your social media.

Jen:

A lot of people post things and they're like, oh, isn't this a

Jen:

cute puppy video and or whatever.

Jen:

Or maybe somebody else's article you do at least once a week, wanna be driving people

Jen:

to and hopefully more than that to your website to your newsletter, because these

Jen:

are spaces that you own and not just.

Jen:

Keeping people always on, on that platform.

Jen:

Now, there were, there was some reporting that came out this week that I saw among

Jen:

kind of the LinkedIn influencers that I've been following that are talking

Jen:

about how you have a diminished return.

Jen:

If you are the first commenter.

Jen:

If your first comment is a link to your website, , there are a lot of

Jen:

people who use some of these different tactics they have been found to be not.

Jen:

As effective, but from a time saving perspective, if you can post and then

Jen:

add your first comment using one of these tools that we're gonna talk

Jen:

about, there's nothing wrong with that.

Jen:

Just know that you'll get like a diminished return.

Jen:

If somebody's teaching you that you can do that.

Jen:

And you're like tricking the algorithm.

Jen:

That's not really true anymore.

Jen:

It used to be.

Jen:

For those of you who don't know, you could post something on like LinkedIn

Jen:

and then you could like it and comment on it and put your link in . And

Jen:

it would just look at that as like engagement and it would boost it up more.

Jen:

That just doesn't exist anymore.

Jen:

The algorithms are too smart for that.

Jen:

Now they know when you're doing that.

Jen:

Now that we've talked about the big goal.

Jen:

Let's just talk for a second about if you are getting started.

Jen:

If you don't have an active blog and these are both great starter

Jen:

options that you can use forever.

Jen:

So the first one is buffer amazingly.

Jen:

Buffer's been around for forever and that's at buffer.com.

Jen:

They still have a free plan, which is amazing to me, especially

Jen:

when you consider a comparable company also excellent Hootsuite.

Jen:

Now no longer, really has a free plan.

Jen:

and it's 50 bucks a month.

Jen:

And they're both very advanced and they both are scalable

Jen:

that you can use forever.

Jen:

So buffer still has a free plan and then it starts at $5 a month per channel.

Jen:

So if you have just one channel, you're focusing on which a lot of people

Jen:

are in the beginning, $60 a year.

Jen:

You're set.

Jen:

And you can post to Instagram, Facebook, Twitter, LinkedIn, and TikTok one or all.

Jen:

And then they have an interesting integration with Shopify,

Jen:

which I think is really cool.

Jen:

So if you have a Shopify website, Make sure that you are using buffer.

Jen:

That's a really good option for you.

Jen:

If you are also the other option, if you're getting started is later

Jen:

and that's at later.com, they have a very limited free plan.

Jen:

And then it goes into $18 per month.

Jen:

The thing about later that's interesting is it's really

Jen:

focused primarily on visual.

Jen:

So if you're creating reels, if you're creating something for Pinterest, if

Jen:

you're creating something visual, like Instagram, it used to be that later was

Jen:

really just for Instagram and Pinterest.

Jen:

That was it.

Jen:

Then they added Facebook and then it was only fairly recently

Jen:

that they added LinkedIn.

Jen:

I used to teach this to people and there was no LinkedIn.

Jen:

This is a really good option as well when you're getting started, because

Jen:

they have a limited free plan and they also have all of the visuals,

Jen:

but then you can grow into things.

Jen:

If you decide that you don't wanna be as visual, the real selling point for later.

Jen:

It used to be available as part of their free plan.

Jen:

I think it still is, but I'm not sure because I have a free plan from years ago.

Jen:

So I get into things.

Jen:

Sometimes they have something called LinkedIn linkin.bio.

Jen:

not LinkedIn linkin.bio.

Jen:

So one of the things that is a downer about Instagram is you can't put a link.

Jen:

The comments or descriptions and have it be clickable.

Jen:

This changes it.

Jen:

So you can say link in bio with your Instagram, and if they go

Jen:

to your bio, you can add the link instead of a link to your website.

Jen:

You add a link to your link in bio, and it will link if you add the link.

Jen:

Later, you can add the link and it'll go to that blog post.

Jen:

It'll go to that podcast.

Jen:

It'll go to whatever from there.

Jen:

So if you're really into Instagram later, is the platform for you.

Jen:

Again, this is something else that can get you started, but

Jen:

and you can use it forever.

Jen:

They're both pretty easy to understand.

Jen:

Those are your two options in terms of getting started.

Jen:

Did you use either of these, you probably skipped ahead to fancy platforms.

Shelley:

I tried buffer a long time ago and I don't know.

Shelley:

I just didn't stick with it.

Jen:

Yeah.

Jen:

It's easy for people when they're getting started.

Jen:

That's what's great about it.

Jen:

So the second option.

Jen:

Oh, The big, hot tip time saver.

Jen:

And I know this is tiny.

Jen:

You really don't have to read the screen.

Jen:

This is so you know what you're looking for the big time saver with any platform.

Jen:

So any of the ones that we've talked about before, Butler buffer

Jen:

later, . Or any of the ones we're gonna talk about in the future.

Jen:

This includes Hootsuite all of the major platforms.

Jen:

They let you add your RSS feed to your scheduler.

Jen:

So what this means is if you have a blog or if you have a podcast or you

Jen:

make changes to your website, you add a blog, maybe you can add this.

Jen:

And then the scheduler picks that up from your RSS feed, which is how it checks.

Jen:

If there's something new and it will create like a post for that.

Jen:

and the way that you can tell.

Jen:

So typically it's your, whatever your domain is.

Jen:

So domain.com/rss or domain.com/feed.

Jen:

And the way you can tell is it comes out as this XML gobblty-gook all

Jen:

this coding, and that's how you know.

Jen:

And so you do that because then you're allowing these platforms

Jen:

to create the first post for you.

Jen:

And it's typically like the name and the link, and then

Jen:

you can like type in something.

Jen:

Elegant, fancy, whatever you want after that, but this can save you a lot of time.

Jen:

It can also tell you if you've forgotten to post like something.

Jen:

And then for some of these tools that we're gonna talk about in a minute,

Jen:

having your RSS feed added can really be a big time saver when you go

Jen:

to auto generate like social media campaigns, or a lot of information

Jen:

that you're pulling from your website.

Jen:

Pushing out to all of your social platforms.

Jen:

So no matter what, make sure that you add your RSS feed to your scheduler, because

Jen:

it can make a really big difference.

Jen:

And I see Shelley writing it down.

Jen:

So I don't know if that means she hasn't done it or what

Shelley:

no, I'm just I'm writing down the little notes, so I don't

Shelley:

forget something, but yeah, the RSS feed, not only to your social media.

Shelley:

Scheduler, but to your email provider, because I know on send Fox, it will

Shelley:

create an email for you based on the blog post, you just posted.

Shelley:

It's like here, how about this?

Shelley:

And it contains the whole blog post.

Shelley:

And what we usually do is cut the bottom half of the blog post off and

Shelley:

then leave the read more on there and then send that out and people can super

Jen:

fast.

Jen:

Yeah.

Jen:

Yeah.

Jen:

And you can do that.

Jen:

You can do that through active campaign.

Jen:

You can do that through MailChimp.

Jen:

I think MailerLite of them.

Jen:

Yeah.

Jen:

A lot of them, with Ghost, I get that option when I go to publish

Jen:

a new blog post and it's do you wanna email this out to everybody?

Jen:

Do you wanna just post it?

Jen:

It gives you those options.

Jen:

So there's a lot of different ways to make sure that gets out there.

Jen:

So if you are a content creator, Like an AC and you don't have to be a blogger

Jen:

, but if you have a blog and a business, so for bloggers, podcasters live streamers

Jen:

that want to autogenerate campaigns.

Jen:

So this could even be, you don't have to be a professional blogger for this.

Jen:

You can be like us and have businesses and just create content.

Jen:

You want platforms that can auto generate campaigns that will stretch out over.

Jen:

And two of, there's probably a lot of different ways of doing this,

Jen:

but my two favorites and both founders were on this podcast.

Jen:

That's my own horn, tooting it for a minute.

Jen:

And they're both awesome.

Jen:

I have a longer term relationship with Kate Bradley Chernis.

Jen:

She's really rad and she's really dedicated to great writing

Jen:

and building a great product.

Jen:

But MissingLettr is really amazing too.

Jen:

And we'll put the links to those two episodes in the show notes so that

Jen:

you can hear about their journeys.

Jen:

Ben is really from missing letters.

Jen:

Really interesting because he talks about how to take your ideas all

Jen:

the way to launch in six weeks.

Jen:

Kate Bradley Chernis talks a lot about being a woman in the VC environment

Jen:

and how she's managed to raise millions of dollars to make lately go.

Jen:

And so both of them are very inspiring podcast.

Jen:

So let's talk for a minute about missing letter.

Jen:

I have a few things here to show you the process for how it works.

Jen:

So missing letter does not have I think they may have a very limited free product.

Jen:

But typically it starts at $19 and goes up to $59 per month.

Jen:

And if you wanna take advantage of their content curation feature, which means it's

Jen:

like a podcast or a content distribution or syndication, that's what curate does.

Jen:

That's at the $59 price point, but what missing letter does is it takes

Jen:

your RSS feed, which we just talked about, and it will auto generate based

Jen:

on what you want a two week blast.

Jen:

Meaning two weeks of social media posts going out to your platforms

Jen:

two months, six months or 12 month campaigns, and they go straight out.

Jen:

So let's take a look at this for just a second.

Jen:

So they do have a forever free plan.

Jen:

They have the solo plan, which is, your workplace.

Jen:

And again, it does up to 500 scheduled posts, but it doesn't

Jen:

include the curate posts.

Jen:

So what that does is it gets you syndicated out.

Jen:

It's a way for your post to get found.

Jen:

And I can show you that because they use it for that.

Jen:

So what I like about missing letter is here's an example of an active.

Jen:

Post that I have out there.

Jen:

It is my blog post that I wrote called privacy first, having a privacy first

Jen:

website and why that's important.

Jen:

And I created a year it's an evergreen post.

Jen:

It doesn't matter.

Jen:

when it goes out.

Jen:

And so I created a year long.

Jen:

Campaign for this.

Jen:

And what you're seeing here is we're at about day 90, so it's probably

Jen:

gonna send something else out.

Jen:

And I've scheduled out nine posts to go out over the course of a

Jen:

year and six of them have been sent and there are 33 clicks.

Jen:

So I'm getting like a sense of that, of how that's working.

Jen:

If I go into curate, which I also have if I go over there, I believe

Jen:

somewhere in here you'll be able to find.

Jen:

And I go to promote, you'd see, all of our old podcast episodes are in here and

Jen:

somewhere in here, you'd be able to find all of the different posts that I've done.

Jen:

How many of them have been cued by other people?

Jen:

How many shares there's been and how many clicks?

Jen:

So that's, what's great about curate is I can take my post, I can schedule it

Jen:

out to my network, then I can schedule it and promote it through the curated

Jen:

network and have even more shares . And has really been useful for the podcast

Jen:

because we can look and we can see, Last week's post about expanding.

Jen:

Your reach has 61 queues out there.

Jen:

So that's 61 other people that we don't know have scheduled it to send it out.

Jen:

So that's pretty, I have to caveat

Shelley:

That I might be one of them.

Shelley:

You might be one, I'm also a missing letter and I do the

Shelley:

Curate and I get your stuff.

Shelley:

And I'm like, absolutely.

Shelley:

Put it out there.

Jen:

Yeah.

Jen:

I'm gonna post that, but it's a great way to check your clicks and stuff.

Jen:

If I, so I just had a new blog go out yesterday and I have this scheduled

Jen:

to be a 12 month evergreen post.

Jen:

I can add hashtags to it.

Jen:

I can change these hashtags.

Jen:

They're the standard ones I can select.

Jen:

Whatever media.

Jen:

So missing letter is pulling in any of the pictures that I have in this post.

Jen:

This is about writing an effective business plan in 10 steps,

Jen:

it's for epiphany courses, and then I can select the quotes.

Jen:

So look at how easy this is making it for me.

Jen:

It's taking quotes directly from the blog post and saying, is

Jen:

this a good, is this a good post

Jen:

And I can click on any one of these and edit it.

Jen:

And.

Jen:

And make some changes to it.

Jen:

And then the ones that I select, I just, add it.

Jen:

And then when I'm ready, I tell it to build the campaign and it will build

Jen:

it and I'll see, it'll start posting.

Jen:

So that essentially is what missing letter does it takes the work out of.

Jen:

Taking a blog post and posting it multiple times.

Jen:

One of the things that Ben talked about when he was on the show was that the

Jen:

real problem that Missinglettr solves is that many people who write a blog post

Jen:

only shared it once on social media.

Jen:

And then they get frustrated and they think nobody's reading my blog.

Jen:

And the reason that happens is you have to share things multiple times, especially

Jen:

now you have to share things over and over again, because so few people are

Jen:

actually seeing any of your content.

Jen:

Because social media is becoming more and more paid to play.

Jen:

So that's just a fact.

Jen:

You have to share things several times 'em up make 'em sound a

Jen:

little different every time.

Jen:

And that's how you're really gonna get some engagement.

Jen:

Shelley.

Jen:

Are you still there?

Jen:

Oh yeah.

Shelley:

Yeah.

Shelley:

I love this stuff.

Shelley:

It's set it up and just forget it for a while and then go check

Shelley:

on it every now and then if you make any changes to your programs

Jen:

yeah.

Jen:

And you don't have to forget it because you're gonna be engaging

Jen:

with the people on social.

Jen:

So you're always faced with it, yeah, I always

Shelley:

see it and I'm like, oh, there, there is the post.

Jen:

Let me share it again.

Jen:

And exactly.

Jen:

So the second program, and if you follow me on social media,

Jen:

you're not gonna be surprised by this at all is called Lately.ai.

Jen:

I love this platform immensely.

Jen:

I loved having Kate on the show.

Jen:

What they do is, and they were doing this before everybody else out there.

Jen:

So you can see, like now there's all kinds of AI programs out there that are,

Jen:

saying that they're doing all this great stuff with AI, they will write for you

Jen:

and everything lately was doing it first.

Jen:

It was the first one that I knew about.

Jen:

It's a trained AI writing assistant, and now it is integrating

Jen:

with Hootsuite and HubSpot.

Jen:

It does it's.

Jen:

It's fantastic.

Jen:

So what this does for bloggers podcasters and live streamers

Jen:

is something very unique.

Jen:

So let's take a look at lately.

Jen:

So if you look here, the graphics are great too, cuz it really just speaks

Jen:

to how so many of us feel, right?

Jen:

Head down white flag up.

Jen:

I'm not I can't do the social media anymore.

Jen:

So it learns the words that get you the most engagement and then it repurposes.

Jen:

Your videos, your audios and your text, and it makes dozens and dozens of posts.

Jen:

And you're like that sounds an awful lot like missing letter, except it's not

Jen:

Where the statistics and analytics are very basic inside of missing letter.

Jen:

It's great for someone who's starting a blog or somebody who is

Jen:

new to an environment, what you get in terms of analytics and lately.

Jen:

Phenomenal.

Jen:

Like you're getting like when to share.

Jen:

So instead of looking and seeing no, you have to read posts and they say

Jen:

post at this time, what you're seeing here is actual data of the top days

Jen:

of the week for what performs the best you're seeing, what times of the day.

Jen:

When are people engaging, you're seeing the top keywords for how people are

Jen:

responding to your different posts.

Jen:

So gives you a sense of what people are looking at.

Jen:

, what's most engaging for other people for your followers.

Jen:

And then you just have a real sense of, engagements by, by

Jen:

mentions all of this kind of stuff.

Jen:

So you can take a look, you can see that, my Facebook and Twitter

Jen:

accounts are off the hook in terms of, compared to other accounts in terms

Jen:

of engagement and things like that.

Jen:

You're not finding as many of the personal accounts.

Jen:

But you can see the performance based on different things.

Jen:

So you can get a real sense of what you should be doing.

Jen:

And when in lately in a way that I think is very unique among.

Jen:

Social media platforms.

Jen:

The other piece that is incredibly unique, too lately in and is the

Jen:

main reason why I, missing letter.

Jen:

I don't pay for, I got it through app Sumo.

Jen:

I probably would've let it go.

Jen:

If I hadn't, but I don't have to pay for it.

Jen:

So it's there.

Jen:

Lately I pay for I've paid for it for years.

Jen:

I do it because of the podcast and because of the videos and everything.

Jen:

So what you can do is you can upload any audio or video.

Jen:

You can also up, it connects to your RSS feed.

Jen:

So it'll pull in your blog posts and it will use AI to help you

Jen:

shuzz it up for social media and then you go in and edit it.

Jen:

But the real trick here is that you can just upload your content.

Jen:

You say it will go in, it will create a transcript you can

Jen:

view and edit your transcript and then you can click generate.

Jen:

And so what it does when you click generate.

Jen:

Is you're shown a screen and you put in here, like the title of the

Jen:

source, it pulls in the transcript.

Jen:

So you can like, go through the transcript and look at it, and then

Jen:

you can tell it attach video clips.

Jen:

And this is like the thing that is like so crazy is it will go through

Jen:

and it will generate, it will clip the video to specific sections.

Jen:

Of what you have created and give you a social media post on top of that.

Jen:

So in the past, before lately did this, if you would have to spend hours and

Jen:

hours of time, if you had a podcast, or if you had a, a live stream video

Jen:

of any kind you would have to go through and manually clip out videos.

Jen:

It stinks.

Jen:

Nobody wants to do that.

Jen:

This will automatically do it, and it will add some padding around the videos.

Jen:

So after I go through, I put in my tags and I put in, shortener all

Jen:

kinds of different information.

Jen:

Then the next step is TA da.

Jen:

I see autogenerated posts along with the video clips below it.

Jen:

I can then go in and I can edit it.

Jen:

And I can make some changes.

Jen:

I can make it sound, maybe more like me or less like me.

Jen:

And then I can look at the clip and I can adjust the clip as well.

Jen:

So if you look at this, I think it says, it's giving you the clip.

Jen:

And then at the top, what I see is a little piece of writing,

Jen:

taken from the transcript that's related to the clip below.

Jen:

It's fantastic.

Jen:

So it makes it very quick and easy to generate and it's generating I don't even

Jen:

know how many posts, so I usually pick five or 10 posts and schedule them out.

Jen:

More if I have time, but it says here at the top generated 219

Jen:

posts and saved you 43.8 hours.

Jen:

I think that undersells it , I think it saves more than that.

Jen:

And then from here you make some changes and schedule it out and you

Jen:

can, and the scheduler from lately will automatically schedule it based

Jen:

on when you get the most engagement.

Jen:

It'll do a number of posts per week.

Jen:

Per day, whatever or it can also integrate with Hootsuite.

Jen:

And when it integrates with Hootsuite, you get even more tools to help you improve

Jen:

your writing and send it out to social.

Jen:

And that my friends are, those are the two tools that are phenomenal.

Jen:

If you are a content creator for getting your content out

Jen:

there as quickly as possible.

Jen:

Yay.

Jen:

Did I just blow your mind?

Jen:

Oh, it

Shelley:

was just like, oh those are the ones because everybody always

Shelley:

wants to know which ones should I use.

Shelley:

And I'm always use what works for you, but I don't know what's gonna

Shelley:

work for you, but you're just like, do these and it'll work for everybody.

Jen:

well, we'll work for everybody.

Jen:

In fact, we have another option here.

Jen:

Okay.

Jen:

Which is the social blog option.

Jen:

We talked about these tools lightly last week, but there's

Jen:

a new trend in social media.

Jen:

It's pretty hot right now about creating a social blog.

Jen:

So if you are on social media and you've noticed that the posts are getting longer,

Jen:

there may be a little more in depth.

Jen:

They have maybe a little bit more.

Jen:

Thought leadership in them.

Jen:

There are tools specifically for that.

Jen:

We talked about these last week on the show they're called type share and

Jen:

hype fury type fully is another one.

Jen:

If you want to do something like that and you need some templates to help

Jen:

you generate specific types of posts that you're seeing out there right now,

Jen:

particularly on LinkedIn and Twitter.

Jen:

Hype fury and type share are two of them for that.

Jen:

I'd encourage you to listen to last week's show where we talk about these

Jen:

tools in a little bit more depth type share gives you writing templates

Jen:

that help you with atomic blog posts.

Jen:

They help you with Tweet threads.

Jen:

Hype fury also is very Twitter focused and they help with like tweet threads.

Jen:

They also do auto plugs, scheduled replies, and helping

Jen:

you manage the Twitter machine.

Jen:

They have analytics, they have different templates that kind of help you.

Jen:

You can take a look at what other thought leaders are doing.

Jen:

And they are.

Jen:

Very helpful.

Jen:

very helpful for that.

Jen:

The other thing is, cause I think the last one is, yeah.

Jen:

The other tool I did wanna mention quickly is called repurposed.io.

Jen:

I love this tool.

Jen:

repurpose.io will help you make connections among tools so that you can

Jen:

create workflows to make your life easier.

Jen:

so you'll see that you have the option of adding things like an audio podcast.

Jen:

Video podcast, you can connect things to Libsyn, Captivate the binge network word

Jen:

you can use, you can post to WordPress.

Jen:

You can also do all the social media accounts.

Jen:

So Twitter, Facebook, LinkedIn, and you can also pull things from

Jen:

like zoom and all kinds of stuff.

Jen:

And you can send a workflow to make different things happen.

Jen:

The way that we use that for this show in particular is we take.

Jen:

The YouTube video and we send it over to captivate.

Jen:

So then when we are in captivate, there's actually an option in

Jen:

there to open it up and script.

Jen:

If we wanted to clean up some of the filler words and things like that, this

Jen:

automates the process so that we don't have to spend the time downloading

Jen:

all of the content out of stream yard.

Jen:

And then re-uploading everything up into.

Jen:

Descript or Captivate.

Jen:

And so if you look here, it's automatically sending it.

Jen:

We can view the content that it's sent over there, and we can republish

Jen:

it if we made a change or something like that, this tool is really

Jen:

phenomenal for making things quick.

Jen:

The other thing, it just does it automatically, and then it, then

Jen:

you just go to that landing place.

Jen:

You don't even have to think about it.

Jen:

The other thing we use it for is.

Jen:

The Facebook videos.

Jen:

This is one of the things we do with Streamyard.

Jen:

If we want to do some clips that are more specific, if we don't wanna use what's

Jen:

going on in Lately.ai, for that, we can also generate specific video clips.

Jen:

So what you can see here, And this is super easy to do.

Jen:

We can make snippets.

Jen:

And if you go through, you can see I want a little snippet crazy on one of

Jen:

these previous podcasts but after I generate the snippets, it sends them

Jen:

automatically to a Google drive folder where Shelly and I can pick them up

Jen:

and then we can share them if we want.

Jen:

What is so cool about this?

Jen:

We have set up a template in repurpose.

Jen:

So this template has a headline.

Jen:

I can edit the headline in here and it will take the captions.

Jen:

So what I do is I update when Shelley sends me the transcript,

Jen:

I update the captions in Facebook.

Jen:

So then all of the ums and ahs and all that kind of stuff.

Jen:

And it's spells Shelley's name, right?

Jen:

It says Women Conquer Business, all of that is done.

Jen:

And then I upload.

Jen:

And it automates it in repurpose and makes it a box.

Jen:

So it's a very nice video then that we can share out on social that's sized

Jen:

appropriately for all social media.

Jen:

It's wonderful.

Jen:

And it's nice to have the captions because the thing about video is

Jen:

everybody likes video, but a lot of people don't have the sound on.

Jen:

So with video, it's nice to always have the captioning going.

Jen:

And then what we do is we take.

Jen:

I always do a full length video.

Jen:

And then this is what I actually send over to lately is a full

Jen:

length video with the captions.

Jen:

It's a cleaned up transcript and then we take that and that's actually

Jen:

what is being clipped in lately.

Jen:

As you can see over here.

Jen:

Is it's the headline of the post of the podcast episode clipped to speak to a

Jen:

specific item within the podcast show.

Jen:

So this automation, I can't even tell you, it saves a phenomenal amount

Jen:

of time and then what it does is it makes it so that you can engage, review

Jen:

the analytics and then iterate on it.

Jen:

One of the reasons that all of these tools that we've talked about.

Jen:

Are the ones to look at is that whether it's buffer or lately.ai

Jen:

or, hype fury or missing letter, they all have some sort of.

Jen:

Analytics, something that you can look at to see how popular was this post

Jen:

and what is it that I need to do to make it better, make it resonate more?

Jen:

Sometimes we, I use the topics in what happens in missing letter, how

Jen:

many people are sharing it and curate.

Jen:

And I'm like, okay, that topic didn't hit.

Jen:

So maybe we shouldn't do a whole series of the podcast about a specific topic since

Jen:

nobody liked the first one, the more you can share, the more you can automate, then

Jen:

you can be iterating on it and be thinking about what it is that you're creating.

Jen:

You can get really excited about certain topics.

Jen:

You're getting a lot of information that can really help you then become

Jen:

better at what it is that you're doing.

Jen:

The end

Jen:

that's the last one.

Jen:

That was the last slide.

Jen:

That's the end.

Jen:

Yeah.

Jen:

So either I scared everybody away or they passed out from the amazing automation.

Jen:

It blew their minds.

Jen:

It blew their minds and they're like passed out on the floor.

Jen:

We didn't get a lot of questions probably cuz of they're like Shelley

Jen:

and taking notes, so right, exactly.

Jen:

Excuse me.

Jen:

I think that this has been helpful.

Jen:

This is a lot of, oh, it's exactly what I do.

Jen:

In different pieces and parts.

Jen:

And when I have, when I don't have as much time, I just go with whichever one is the

Jen:

quickest and that's what you need to do.

Jen:

I would suggest that you test a lot of these tools, find what

Jen:

works best for you and run with it.

Shelley:

That's right.

Shelley:

It does take some testing and you do have to keep an eye on things and

Shelley:

sometimes links break and you have to go in and adjust and sometimes you change.

Shelley:

Your RSS feed because you're not, you decide to go from one channel

Shelley:

over to another channel and from one playlist to a different playlist.

Shelley:

So you have to, make sure you're still adjusting those things as they come up.

Shelley:

I picked a few actually off of app Sumo.

Shelley:

When I got started into it, I started, I do have missing letter,

Shelley:

but I don't have the full suite that Jen has, but I do have it.

Shelley:

So I understand how it works.

Shelley:

So that's helpful for if I need to go into the women, conquer

Shelley:

business one and work on it.

Shelley:

I have one called feed hive, which I really only use when I

Shelley:

wanna just send something out.

Shelley:

You.

Shelley:

Boom here.

Shelley:

And then I have social web suite, which brings in all the RSS feeds

Shelley:

and sends things out automatically.

Shelley:

So I just, that's the one I just set and forget.

Shelley:

So I kinda a smorgousboard when it comes to that.

Jen:

That's awesome.

Jen:

Yeah.

Jen:

I think that, and I think that's what we all end up with.

Jen:

I think as entrepreneurs, cause we end up with a whole bunch, it's

Jen:

like a buffet of social media tools.

Jen:

And then you find that you settle on one or two.

Jen:

Yeah.

Shelley:

And that's definitely ones that fill in the gaps that

Shelley:

the other ones have might have.

Shelley:

Exactly.

Jen:

Yeah.

Jen:

Yeah.

Jen:

Yeah.

Jen:

So that is what I have.

Jen:

Do you wanna talk about, you left us, like hanging there, like you

Jen:

had something that you were gonna talk about after the training.

Jen:

Okay.

Jen:

What you

Shelley:

got?

Shelley:

Okay.

Shelley:

Let me explain.

Shelley:

So as a content entrepreneur coach, I get asked, certain questions again and

Shelley:

again, from content creators who are new and they're wanting to understand,

Shelley:

okay, so how can I stand out online and connect with my target audience?

Shelley:

And they wanna know how do I quickly create engaging content every

Shelley:

week without getting overwhelmed.

Shelley:

So I created a.

Shelley:

I created a framework that's based on my years of, practice and what I do.

Shelley:

And I'll just quickly share that on screen there.

Shelley:

Oh, there . There it is.

Shelley:

So it's a framework and a schedule.

Shelley:

It shows you in an infographic.

Shelley:

Take this, start with the live stream and here's where it goes

Shelley:

and here's what you do with it.

Shelley:

And then here's what you end up with.

Shelley:

And then the scheduler tells you, okay, Monday you do these three things.

Shelley:

Tuesday, you do these things.

Shelley:

Wednesday, you do these things Thursday.

Shelley:

You do this Friday, you do this and here are the different.

Shelley:

Platforms and apps that you use to make that happen.

Shelley:

So all the answers are there in two infographics.

Shelley:

And if you are interested in grabbing that for yourself, go to framework.

Shelley:

agkmedia.studio.

Shelley:

And just give me your name and email, and I'm gonna email you some really awesome

Shelley:

materials along with the infographics that just make oh, I'm gonna print this

Shelley:

out and put it up on my bulletin board because this is what I'm gonna do for

Shelley:

the rest of the next couple of months until it's, part of your lifestyle

Shelley:

and ingrained habits that, that.

Shelley:

Are fun and creative and and it's just, you're now you're a content marketer.

Shelley:

We . So suddenly you go from don't understand it to, ah, I get it to now.

Shelley:

I am one.

Shelley:

So that's what it is.

Shelley:

Oh, that's awesome.

Shelley:

Yeah.

Jen:

So before, oh, Hey, I'm all by my I'm all by my lonesome.

Shelley:

pushing buttons.

Shelley:

buttons.

Jen:

So I usually, as I usually offer my newsletter and I would encourage you.

Jen:

So here's the deal.

Jen:

If you are a newsletter subscriber, then For Women Conquer Business, I would say

Jen:

hang tight about what I'm about to say.

Jen:

So if you become a Women Conquer Business subscriber womenconquerbiz.com/newsletter/

Jen:

I'm about to drop some knowledge on you and a big discount, but if you only wanna

Jen:

be a podcast, listener or watcher, and you don't wanna join subscribe to Women

Jen:

Conquer Business, I am offering something a big discount for podcast listeners

Jen:

who want to join epiphany courses that is at epiphany courses.com/podcast.

Jen:

There is a special offer for podcast, listeners and Watchers.

Jen:

That they can get into epiphany courses at a special.

Jen:

We are finally opening the doors to epiphany courses.

Jen:

We have changed that into being a membership.

Jen:

The membership doors are now open and what we are offering today

Jen:

is 15% off and that's off of.

Jen:

Either monthly or an annual subscription.

Jen:

Typically it is $25 a month or $250 for the year and today

Jen:

we're offering it for 15% off.

Jen:

And so please go to epiphany courses.com/podcast

Jen:

for that special offer.

Jen:

And if you are a newsletter subscriber, Fasten your seat belt,

Jen:

cuz there's gonna be a bigger deal.

Jen:

coming out to newsletter subscribers.

Jen:

Yeah.

Jen:

So please stay tuned for that.

Jen:

But we're very excited.

Jen:

We have built not only in Ghost, a wonderful newsletter and a,

Jen:

and all of the courses are now up in, in epiphany courses.

Jen:

I think we have 20 different courses up there.

Jen:

Now, some are content, some are audio only, and some are video courses.

Jen:

We also have a full membership platform in heartbeat where we can run cohort

Jen:

based courses and all different kinds of things through there.

Jen:

So that is super exciting as well.

Jen:

And like I said, it's typically $25 a month or $250 a year.

Jen:

That's probably our intro rate because this.

Jen:

An incredible deal at $25 a month.

Jen:

So what we are offering is 15% off for podcast listeners.

Jen:

So please go to epiphany courses.com/podcast for your special deal.

Shelley:

All right.

Shelley:

Very cool.

Jen:

So if you like these courses, you're gonna love it over there.

Jen:

Basically.

Shelley:

I'm on the newsletter list.

Shelley:

I'm gonna wait for that.

Shelley:

Wait for that big deal is

Jen:

Yeah.

Jen:

Can't we can't wait.

Jen:

I can't wait to write it.

Jen:

I need to write that

Shelley:

tweaks.

Jen:

Are we ready?

Jen:

Tweaks of the week?

Jen:

I'm ready for tweak of the week.

Shelley:

Okay, let's try that one more time.

Shelley:

I've gotta figure out these buttons.

Jen:

I know it's fine.

Jen:

Don't worry about it.

Jen:

so I started so last week, Shelly and I were talking about app Sumo and all of the

Jen:

things that we had bought during app Sumo.

Jen:

And I think at that time I hadn't bought anything during app Sumo

Jen:

days, cuz I was trying to be.

Jen:

Good kid and not do it.

Jen:

And then I was like, Shelley bought a lot of stuff, so I need to buy some stuff too.

Jen:

cause as you all know, what does Jen need?

Jen:

Jen needs more apps, maybe.

Jen:

I want more apps.

Jen:

I always want more apps.

Jen:

Okay.

Jen:

Check them out that

Shelley:

way.

Shelley:

You know which ones to recommend.

Jen:

I know.

Jen:

And which ones not to this one.

Jen:

I love hate it.

Jen:

and I'll, you're gonna know why in just a second.

Jen:

I'm gonna let me put this over here so I can share my screen.

Jen:

This is, I have had my eye on this for a long time.

Jen:

This is called rise.

Jen:

R I Z E and it is rize.io, and I believe it's still on app Sumo.

Jen:

And so what this, what is rise?

Jen:

Rise is a productivity app.

Jen:

And it takes and it goes against one of the things that I talk about, which

Jen:

is, a lot of, I'm really into privacy.

Jen:

But this has it's encrypted.

Jen:

And the only person I can that can get tinny in my data is me.

Jen:

And it's encrypted in transit and at rest, which is something you should look for

Jen:

before you have a program like this, that.

Jen:

Or can be somewhat intrusive.

Jen:

So what this is doing is it's tracking what I am doing.

Jen:

and this is why it's a love-hate it's tracking what

Jen:

I'm doing throughout the day.

Jen:

And it's telling me how much time I'm spending in meetings, how much time I'm

Jen:

spending on breaks, video conferencing, marketing and how much focus time.

Jen:

And as you can see, one of the things in the chat, and I was like,

Jen:

ah, I'm not gonna talk about that.

Jen:

Is that I haven't felt very focused.

Jen:

As you can see.

Jen:

There you go, 15% of my time is considered focus time in this app.

Jen:

not very good.

Jen:

, and I'm spending a lot of time in meetings.

Jen:

I don't know why it says I have so many breaks, but apparently, maybe

Jen:

it's just time away from my computer.

Jen:

Cause it can't, it doesn't read my mind or know what I'm doing.

Jen:

So I.

Jen:

Appreciate this it's called rize.io.

Jen:

It is helping me make sure that I'm spending more

Jen:

quality time at the computer.

Jen:

If you find yourself browsing on social a lot, you'll find here marketing is

Jen:

not the same as social media, so I'm not spending a ton of time on social media.

Jen:

If you look this week, I've spent 18 minutes on social media.

Jen:

so I don't spend a ton of time on social media and you shouldn't either.

Jen:

A lot of people don't believe me when I say I'm not on social

Jen:

media all day, honestly, it's the social media automation.

Jen:

Magic that we just talked about.

Jen:

That means that I don't have to spend as much time on social and

Jen:

admittedly many times on social.

Jen:

I am on my phone.

Jen:

So this is my tweak of the week.

Jen:

It's called rise.io.

Jen:

If you wanna check your, if you want to track your time,

Jen:

then this is the way to do it.

Shelley:

Beautiful.

Shelley:

All right.

Shelley:

All right.

Shelley:

I don't have a.

Shelley:

I saw that.

Shelley:

No I'm tweak-less.

Jen:

Let's try this again.

Jen:

Inspirational nugget time.

Shelley:

There we go.

Shelley:

Imagine inspirational nugget for today comes once again from

Shelley:

Marcus Aurelius's meditations.

Shelley:

And he said, whenever you have trouble getting up in the morning, remind

Shelley:

yourself that you've been made by nature for the purpose of working with others.

Shelley:

Whereas even unthinking animals share sleeping, and it's our own natural purpose

Shelley:

that is more fitting and more satisfying.

Shelley:

So if you need an extra boost to get out of bed, Every morning, if you need

Shelley:

something more than caffeine can offer, use this, people are depending on you,

Shelley:

your purpose is to help us the grand us to render this great work together and we're

Shelley:

waiting and excited for you to show up.

Shelley:

I love it.

Shelley:

Yeah.

Shelley:

That's wonderful.

Shelley:

So get to work people cause we'll be watching, we're here to

Shelley:

work together to make the world a better place to live for everybody.

Jen:

That's right.

Jen:

Yay.

Jen:

Yeah.

Jen:

So make sure you get Shelley's framework, check out epiphany courses, if you haven't

Jen:

already, and we will see you next week.

Jen:

That's right.

Shelley:

Have a great weekend.

Shelley:

And here we go.

Shelley:

Thank you for joining the Women Conquer Business podcast, hosted by

Shelley:

Shelley Carney and Jen McFarland.

Shelley:

Please subscribe and leave a comment or question regarding your most challenging

Shelley:

content creation or business problem.

Shelley:

Then share this podcast with family and friends so they can find the support

Shelley:

they need to expand their brand and share their message with the world.

Shelley:

Check the show notes for links to valuable resources and come back again next week.