If you offer holiday lighting, and you're not marketing it until November, you're already behind. Not because you're lazy — because by November, your ideal clients have already started forming an opinion about who they're calling, and your install calendar is trying to fill up in the shortest window of the year.

In this episode, Katy Doss breaks down why September — not November — is the smart time to start priming holiday lighting demand, and exactly how to do it without feeling like you're rushing the season.

You'll learn:

• Why "early November" feels ahead of the game but actually isn't

• A simple mid-September through December marketing timeline you can follow starting now

• How to package your lighting services into three tiers — and why the middle option gets chosen almost every time

• What to collect this holiday season (photos, video, testimonials) to make next year's marketing effortless

• A simple system to make sure content collection actually happens on every job

If holiday lighting is part of your business, this episode will change how — and when — you market it.

Download the free Holiday Lighting Marketing Playbook at scriptmarketingco.com/resources.