In this week's episode of Ongoing Mastery: Presenting & Speaking, Kirsten talks with Anastasia Lipske about booking speakers and podcast guests, avoiding common mistakes in the field, and why it’s stupid to be rude to the AV staff. Find out how savvy speakers deepen and extend their connection with audiences.

Our favorite moments::

• <04:17> Be loud & proud about being a speaker
• <04:46> Avoid confusing how to present yourself as a speaker vs as a podcast guest
• <05:31> What’s a one-sheet?
• <06:04> One of the biggest mistakes on one-sheets: testimonials
• <07:09> Another common mistake on one-sheets: highlighting your name instead of what you’re about
• <09:15> Make sure your topic aligns with the audience
• <10:09> Phrase your topic in a compelling way
• <11:14> The value of an audience-first approach
• <11:56> Don’t be a diva
• <17:32> When you mention the name of someone in the room, everyone pays attention
• <18:46> Honor your allotted time

If you enjoyed this conversation about being a bookable speaker and podcast guest, check out Season 3, Episode 27, Kirsten’s interview with Sarah Atlee on being a better podcast guest.  The link is in the show notes.

Rourke Training’s webpage: https://www.rourketraining.com/

Ongoing Mastery: Presenting & Speaking page: https://ongoing-mastery.captivate.fm/

RSS feed: https://feeds.captivate.fm/ongoing-mastery/

Read a transcript of this episode:  https://share.descript.com/view/uGzfe9QCrkz

For the video version of this episode: https://youtu.be/ZjmWArQeivw

• ThankYou – Access Speakers
• Anastasia Lipske's LinkedIn profile
• TV commercial for E.F. Hutton: “When Hutton talks, people listen”
• Rotary International - Wikipedia
• Did Van Halen's Concert Contract Require the Removal of Brown M&Ms? | Snopes.com
• Canva graphic design website
• What is a Virtual Assistant - and 47 Tasks They Can Do for You
• How Can I be a Better Podcast Guest?: Coaching with Sarah Atlee, Improvisational Quilter - Ongoing Mastery: Presenting & Speaking

LinkedIn: https://www.linkedin.com/in/kirstenrourke/

Looking for a kick-ass speaking group? Use our affiliate link to join Innovation Women: https://bit.ly/innovationwomen

Speaker: 00:00:09

This week I talk with Anastasia Lipske about booking speakers and

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podcast guests, avoiding common mistakes in the field, and why it's

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stupid to be rude to the AV staff.

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Let's jump into it.

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Presenting & Speaking, the podcast and the interview.

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Anastasia Lipske.

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How are you today?

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I am actually doing really well.

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Thank you.

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Did I pronounce be here?

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I wanna make sure, did I pronounce it correctly?

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I see Anastasia, my mother said Anastasia.

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The proper name is Anastasia.

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Okay.

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There's 40 different ways people say it.

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It always surprises me.

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I don't care.

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Okay, awesome.

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Yeah, I, I kind of go with Kirsten Karastan Stein Christina.

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The only one that bugs me is Karastan 'cause it's a brand

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of rug . That's pretty much.

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I am adjusting my mic on the wrong end, so if I tap it, it'll mute and

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instead the dial's on the bottom.

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So I'm like adjusting the top and muting myself.

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Very well done.

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We're professionals, , so tell everybody in the audience what you do for a living.

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Well, I have a very unique speaker and podcast booking agency.

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Yes.

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Unique in the sense that, as you know, I mean you deal with speakers,

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you are a speaker, a traditional speaker agency is representing people

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who are speaking for fee in essence.

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So they do the work, they get them booked, and then they take

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20, 30% of the honorarium that they get on behalf of that client.

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I represent the people who are the platform marketing speakers, speak to

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sell speakers, people who are speaking . As a means to grow their business.

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They're using it as a marketing tool and or they want to be that professionally

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paid speaker, but they're not there yet.

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Generally, an agency usually won't work with someone if they're making

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less than $5,000 per engagement on a consistent basis 'cause

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there's no money in it for them.

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So that free to fee.

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That whole space and the people who are speaking as a marketing

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tool don't have representation.

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They either have to do it themselves or maybe they hire a va, but it's

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not the only thing that the VA does.

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This is all we do.

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Awesome.

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I've been doing it for some time now.

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I personally have booked, not just my agency, just me, I've

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booked more than 1600, almost 1700 engagements on behalf of my clients.

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So that's, we'll be talking about ongoing mastery time in boots on the ground.

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The experience is really what helps support a person through that.

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So that's what I've been doing for years.

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And then March of 2020 happened and everything was gone.

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I lost everything overnight.

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Every email was a cancellation because all I had booked were

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in-person speaking engagements.

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The only other free speaker agency I knew of closer doors in April of 2020.

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So I had the chance to either, Let it go or embrace the pivot

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word of 2020 and start booking podcasts for my grounded speakers.

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So my clients are using it as a marketing tool, and it's one of

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the best marketing tools they have.

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So now they've lost that marketing tool and those, some of them had asked

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if I could book them on podcasts in the past, and I always said no because

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I didn't have the bandwidth for it.

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Then all of a sudden like, Hmm, what do I have

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I know.

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Podcasts.

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Podcasts always were virtual.

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Always will be virtual.

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And the interesting thing is now I'm booking my clients again, back to speaking

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in person virtual, and all those that said yes to having me book them on podcasts

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are still doing podcasts, interviews.

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To help them with their speaking business and grow their business.

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So it's just turned into a bigger part actually, of what I do now,

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because there's a broader reach.

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I was very limited in who I could represent geographically.

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You know, there are other types of limitations.

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So the podcast booking is actually a bigger part of my business now.

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And then the other thing I do is I do consulting.

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And that's where I just help people with their branding, making sure that they're

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showing up in such a way that they're likely to get booked as a speaker.

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Are they seen as a speaker?

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Do they really embody that idea of I am a speaker, and to your

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people who are listening right now and they're speakers, right?

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This is your audience.

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The question is, is how are you showing up when someone meets you

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for the first time and they, hey, you know, ask you, what do you do?

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Do you say speaker, In your description of yourself.

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Yeah.

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Is it in your email signature?

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Even better in your email signature, does speaker link to

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your speaker page on your site?

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Like, are you being loud and proud about that aspect of yourself?

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So I find like a lot of people, they'll talk about who they are and what they do.

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Oh, and I speak, no.

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Mm-hmm.

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, I'm a speaker.

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I speak on this subject, which is my passion and what I do.

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And that changes everything.

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But the branding is important.

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Everything from how you, you know, LinkedIn, your one sheet, all of that.

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And then, so I help them also with podcast guessing too, because people get the two

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confused and sometimes they think that a one sheet for podcasting is gonna help

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them with speaking, or maybe they'll do a podcast, one sheet and not realize

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that you want different content in there.

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Yeah.

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You know, so you can do a hybrid that covers for both.

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You can do one for each.

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You can get booked on a podcast with a speaker.

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One sheet.

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You cannot get booked to speak with a podcast.

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One sheet.

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I'm gonna stop you right there.

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Differentiation.

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There are people who are speakers, but they're either new to the world

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or they are primarily X and they also speak professionally in that role,

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who may not know what a one sheet is.

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So please explain how a one sheet works.

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Thank you.

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Thank you.

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So a one sheet is in essence, a document that is your media kit,

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but it's referred to as a one sheet because ideally it is just one

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page that's converted into a .pdf.

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Although some people will go to two pages, if you have enough

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content and you've been speaking long enough and two pages is fine.

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When you start getting anything beyond that, you're going to

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lose the attention span of the people that you want to consider.

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You.

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So this is in essence, a document that's gonna talk about you as a

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speaker or you as a podcast guest.

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It is not to have testimonials about how great you are at what you do

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in your business, and that's one of the biggest mistakes that I see

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people making when they create these one sheets to promote themselves.

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They're getting testimonials about their work, or they'll have logos of

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the companies that they've worked with.

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Unless you have spoken to those companies, you don't put them on your one sheet

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because that's not being authentic.

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So an event planner.

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A speaker chair, the meeting planners, the people who are going to be

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selecting amongst the various options of speakers, they're gonna look at

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those things and they will judge you.

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Buy the caliber of that document.

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So you may be the most qualified speaker out of five people that

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they're considering, but I will tell you that they will pay attention to

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the person who shows up as a pro.

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So it's important.

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Yes, canvas, great.

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We can do our own, all that kinda stuff.

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But I've been in this industry for a long time.

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I know how to use Canva, and I've paid someone to do my one sheet.

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It's important enough.

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For me to have it professional.

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Uh, another mistake that I see people making is that on the one sheet they

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sometimes will highlight their name at the top as being the biggest thing.

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And really, you almost want your name to be secondary.

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The most prevalent thing at the top is what you're about, who you are.

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So like on mine, it's about using your voice.

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'cause that's what I'm all about.

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I believe in using your voice.

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To share your message, whatever it might be.

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Whether it's growing a business, growing a nonprofit, maybe you have a personal

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thing that you're sharing that you're committed to and you wanna get your

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message out, but it's using your voice.

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So that's the top.

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And then my name is secondary to that, so, so that's the primary thing is so

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they get sent out to people to consider you as a speaker or a podcast guest.

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So let me ask you this, when people are putting themselves out there as

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speakers, and I'm gonna lean a little bit in this part to the newer speakers.

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Sure.

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What are the common mistakes that you see people making when they pick the topics

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that they're putting on their one sheet?

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Because I have a whole list in my head, so I'm curious what yours is.

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. Okay.

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So the very first thing is the topic not being related to the audience

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that you want to get in front of.

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So the assumption of course is that you are speaking for a purpose.

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In particular, if you're paying someone like myself to get you booked to speak,

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you wanna make sure that there's a potential ROI, your your return on

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investment of your money and time.

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But even if you're not paying someone to do it, your time is valuable.

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So if you are speaking to the wrong audience, They're

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not gonna resonate with you.

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You're not going to get any pickup.

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You're not going to get people that are going to want to connect with you

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after the fact, but it also is going to make the meeting planner look bad.

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If they brought you in and you are their speaker that they, in essence, hired

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or brought in for free, but they still booked you, they're gonna be judged.

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By the caliber of the speaker that they're bringing in and

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that makes them look really bad.

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No, that would be on them.

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I will say also for not doing their due diligence, but nonetheless, you just

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wanna make sure you're in alignment.

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Yes.

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That's the number one thing that I see people, because we could

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talk, like I could talk about, I.

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Type one diabetes and what it's like to be a parent of a child who has that.

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I want to get out there and talk about that, but I'm not gonna be doing that

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strategically and using my one sheet about me as a speaker to be talking

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about what I speak on for my profession, and then going out there and talking

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to parents or people about that topic.

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Mm-hmm.

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. So if you wanna be careful, we could talk about a lot of things.

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Right.

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I suspect even if some of your people are newer to speaking, I bet they know.

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Their industry.

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I bet they know what they do, like the back of their hand.

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Oh yeah.

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So how do you convey that?

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Yeah.

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And how do you convey that you are good at this, that you have

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credibility, you have the street cred, in essence, to be up there

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talking about this particular subject.

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So that's the number one thing.

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And also compelling topics.

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Just writing it in a way that it's going to be of interest.

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These people don't have a lot of time.

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They're gonna judge you in a split second.

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In fact, I have a very old vlog on my site on how to write a compelling topic

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because what you wanna keep in mind are coming back the fact that these people

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are being judged by who they bring in, but they're also being judged by the fact that

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they're in me case and selling tickets.

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They want buts in seats for that meeting that mm-hmm.

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conference, whatever it is.

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So who they bring on is gonna be really important.

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So if your description for your topic is not compelling, When that content is

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being shared for that conference, people are not gonna show up in your room.

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And then again, the event planner is gonna be judged by that.

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So you wanna make sure that it's something that in essence, makes

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someone want to come hear you speak.

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Yep.

Welcome to Ongoing Mastery: 00:11:29

Compelling topic, title, then a brief paragraph on what it is

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that you're going to be conveying in that paragraph, and some key

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takeaways that people are gonna get.

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If they spend their time with you, you wanna make sure that at the end of the

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day, when they walk away from hearing you, that they are saying themselves even if

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they don't want to utilize your services.

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My time was well used listening to this person because I

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learned something new there.

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It's there it is.

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The value audience first, the value, and I love that you brought this up.

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So many speakers experienced new, the whole gamut, and you've

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seen this, they do not recognize.

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The role of the event planner and what their role as a speaker is

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in relation to that event planner.

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What would you advise people who are doing events and are dealing with

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event planners for the first time?

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What do you think?

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What would you give as the first few pieces of advice?

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Okay.

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Number one, don't be a diva speaker.

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Yes, number one.

Welcome to Ongoing Mastery: 00:12:28

Thank you.

Welcome to Ongoing Mastery: 00:12:30

? Yes.

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Okay.

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That's it.

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Whether you are speaking for free.

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or getting paid boo bucks, okay?

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Mm-hmm.

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. Sometimes people have this attitude that, Hey, oh yeah, they should be

Welcome to Ongoing Mastery: 00:12:41

rolling out the red carpet for me and bending over backwards to have me

Welcome to Ongoing Mastery: 00:12:45

there because they're not paying me.

Welcome to Ongoing Mastery: 00:12:48

And I'm all there.

Welcome to Ongoing Mastery: 00:12:48

Yeah.

Welcome to Ongoing Mastery: 00:12:49

Sorry.

Welcome to Ongoing Mastery: 00:12:50

That was an unattractive snort.

Welcome to Ongoing Mastery: 00:12:52

I just gave . But the reality is what you gotta keep in mind, it may

Welcome to Ongoing Mastery: 00:12:56

seem like a huge world, but it's not.

Welcome to Ongoing Mastery: 00:12:58

Yeah.

Welcome to Ongoing Mastery: 00:12:58

Event planners, talk to event planners, podcast hosts, talk to podcast hosts.

Welcome to Ongoing Mastery: 00:13:03

They know each other.

Welcome to Ongoing Mastery: 00:13:04

You want to be the type of speaker or podcast host that

Welcome to Ongoing Mastery: 00:13:08

they fall in love with you.

Welcome to Ongoing Mastery: 00:13:10

Because they would go out of their way to promote you more.

Welcome to Ongoing Mastery: 00:13:12

They will connect you with more people.

Welcome to Ongoing Mastery: 00:13:14

You don't wanna be the person that they talk about like, oh, let me

Welcome to Ongoing Mastery: 00:13:18

tell you about my nightmare speaker.

Welcome to Ongoing Mastery: 00:13:19

So number one, don't be a diva speaker.

Welcome to Ongoing Mastery: 00:13:21

Don't be asking for them to go out of their way to do things.

Welcome to Ongoing Mastery: 00:13:25

Like I even knew someone who would ask Rotary Clubs if they

Welcome to Ongoing Mastery: 00:13:29

would print her handouts for her.

Welcome to Ongoing Mastery: 00:13:30

And, wait, I'm sorry.

Welcome to Ongoing Mastery: 00:13:32

I'm sorry.

Welcome to Ongoing Mastery: 00:13:32

Astounded Rotary Clubs.

Welcome to Ongoing Mastery: 00:13:34

Rotary Clubs.

Welcome to Ongoing Mastery: 00:13:35

Yes.

Welcome to Ongoing Mastery: 00:13:36

Rotary Clubs, yes.

Welcome to Ongoing Mastery: 00:13:37

And I'm like, yeah.

Welcome to Ongoing Mastery: 00:13:37

Oh hell no, no, no.

Welcome to Ongoing Mastery: 00:13:39

So.

Welcome to Ongoing Mastery: 00:13:40

You come prepared.

Welcome to Ongoing Mastery: 00:13:41

Okay, so number one, you don't be that diva speaker.

Welcome to Ongoing Mastery: 00:13:43

You get them what they need on time.

Welcome to Ongoing Mastery: 00:13:47

Don't ever make, I feel like I'm being a grandma here.

Welcome to Ongoing Mastery: 00:13:50

I'm sorry if I'm coming down.

Welcome to Ongoing Mastery: 00:13:51

No, no.

Welcome to Ongoing Mastery: 00:13:51

Please, please preach.

Welcome to Ongoing Mastery: 00:13:52

Please don't ever, ever, okay , preach assistant.

Welcome to Ongoing Mastery: 00:13:56

Don't ever make them have to ask for something twice,

Welcome to Ongoing Mastery: 00:13:59

even if you are brand new.

Welcome to Ongoing Mastery: 00:14:02

Brand new to this.

Welcome to Ongoing Mastery: 00:14:04

Hopefully you have your one sheet, but even if you don't, at the very

Welcome to Ongoing Mastery: 00:14:07

least, you're gonna have a high quality image that they can use a

Welcome to Ongoing Mastery: 00:14:12

headshot, a high quality headshot.

Welcome to Ongoing Mastery: 00:14:15

A really well written bio and that really well written topic.

Welcome to Ongoing Mastery: 00:14:20

At the very least, you're going to want to have that.

Welcome to Ongoing Mastery: 00:14:22

You're going to want to have other ways that you could be contacted, your

Welcome to Ongoing Mastery: 00:14:26

social media channels, your LinkedIn profile, all of this make it easy for

Welcome to Ongoing Mastery: 00:14:30

people to have access to all of that, so you don't have to ask you for it.

Welcome to Ongoing Mastery: 00:14:33

But they will always ask you for those things.

Welcome to Ongoing Mastery: 00:14:36

And oftentimes they'll also ask you for an introduction.

Welcome to Ongoing Mastery: 00:14:39

Now, an introduction is not the same as your bio.

Welcome to Ongoing Mastery: 00:14:42

It's similar to your bio because an introduction is what's going to be read.

Welcome to Ongoing Mastery: 00:14:47

Before you speak, and that in essence is going to speak to

Welcome to Ongoing Mastery: 00:14:52

how you are qualified, okay?

Welcome to Ongoing Mastery: 00:14:54

You're credible to be speaking on that topic that's coming up so it's written a

Welcome to Ongoing Mastery: 00:14:58

little bit differently, but you wanna make sure that you have an introduction ready?

Welcome to Ongoing Mastery: 00:15:03

When you are promoting yourself and they are booking you, they're

Welcome to Ongoing Mastery: 00:15:06

going to ask you for these things.

Welcome to Ongoing Mastery: 00:15:08

You wanna turn around and get it to them immediately, and in the format

Welcome to Ongoing Mastery: 00:15:12

they ask for some of them, they'll give you a form and they want you

Welcome to Ongoing Mastery: 00:15:15

to download things into the form.

Welcome to Ongoing Mastery: 00:15:17

Others, they'll just ask you to send it via email.

Welcome to Ongoing Mastery: 00:15:19

But just for the love of all things wholly, don't make them asked

Welcome to Ongoing Mastery: 00:15:24

more than once because that's.

Welcome to Ongoing Mastery: 00:15:26

That makes them not happy campers.

Welcome to Ongoing Mastery: 00:15:29

So another thing that I think is really important is, in particular

Welcome to Ongoing Mastery: 00:15:32

with an in-person event, when you get there, Al first off, always get

Welcome to Ongoing Mastery: 00:15:37

there early, like extra, extra early.

Welcome to Ongoing Mastery: 00:15:39

There's nothing wrong with sitting in a lobby or in a car and whatever, using

Welcome to Ongoing Mastery: 00:15:43

your phone to listen to an audiobook or whatever you wanna do, but you just

Welcome to Ongoing Mastery: 00:15:46

never know when there's gonna be a horrific accident or something like that.

Welcome to Ongoing Mastery: 00:15:50

Always have the mobile number.

Welcome to Ongoing Mastery: 00:15:54

Of the person that you have been working with that's gonna be at the

Welcome to Ongoing Mastery: 00:15:57

event with you on your body, not if there's an accident and you're in a car.

Welcome to Ongoing Mastery: 00:16:02

You wanna literally have that printed next to you that you can

Welcome to Ongoing Mastery: 00:16:06

just grab it and you can call them or text them and say, I'm coming.

Welcome to Ongoing Mastery: 00:16:10

I'm coming.

Welcome to Ongoing Mastery: 00:16:11

Yes.

Welcome to Ongoing Mastery: 00:16:11

I'm just running late.

Welcome to Ongoing Mastery: 00:16:12

But you all wanna have that cushion in there just in case.

Welcome to Ongoing Mastery: 00:16:14

Okay.

Welcome to Ongoing Mastery: 00:16:15

So get there extra early.

Welcome to Ongoing Mastery: 00:16:16

Mm-hmm.

Welcome to Ongoing Mastery: 00:16:16

, that allows you, when you get there, to meet with the AV people

Welcome to Ongoing Mastery: 00:16:20

and don't be demanding in any way.

Welcome to Ongoing Mastery: 00:16:22

Come in and say, Hey, can I practice with you?

Welcome to Ongoing Mastery: 00:16:25

How can I support you so that you can best support me?

Welcome to Ongoing Mastery: 00:16:28

You go at it from this kind attitude of wanting to make their job easy.

Welcome to Ongoing Mastery: 00:16:33

There are so many speakers that are rude to the AV people and

Welcome to Ongoing Mastery: 00:16:37

treat them like they're servants and that is . That is not okay.

Welcome to Ongoing Mastery: 00:16:41

It's, it's not only bad karma, it's stupid because everybody in this

Welcome to Ongoing Mastery: 00:16:46

industry talks to everybody else.

Welcome to Ongoing Mastery: 00:16:49

I know.

Welcome to Ongoing Mastery: 00:16:51

Yeah.

Welcome to Ongoing Mastery: 00:16:51

What he was thinking.

Welcome to Ongoing Mastery: 00:16:52

I know.

Welcome to Ongoing Mastery: 00:16:53

. Yeah.

Welcome to Ongoing Mastery: 00:16:54

Agreed.

Welcome to Ongoing Mastery: 00:16:54

Agreed.

Welcome to Ongoing Mastery: 00:16:55

Yes.

Welcome to Ongoing Mastery: 00:16:56

And then the next thing is connect with the people.

Welcome to Ongoing Mastery: 00:16:59

So event planners love it when a speaker connects with people.

Welcome to Ongoing Mastery: 00:17:05

They're mingling as people are coming in, they're saying hello,

Welcome to Ongoing Mastery: 00:17:09

they're introducing themselves.

Welcome to Ongoing Mastery: 00:17:11

Pay attention.

Welcome to Ongoing Mastery: 00:17:12

You know, I know you're, you're asking more about things that you can do to

Welcome to Ongoing Mastery: 00:17:14

support the event planner, you know, and that does, but I'm also gonna talk about

Welcome to Ongoing Mastery: 00:17:18

the value of being on the stage and how much better it's going to go when you've

Welcome to Ongoing Mastery: 00:17:23

connected with those people ahead of time.

Welcome to Ongoing Mastery: 00:17:25

And in particular, if you can remember the name.

Welcome to Ongoing Mastery: 00:17:29

Of just two or three people and something about them that you were talking to them

Welcome to Ongoing Mastery: 00:17:33

about, like, I don't know, you're talking to John and he's talking about his new

Welcome to Ongoing Mastery: 00:17:38

South African Mastiff puppy that he got.

Welcome to Ongoing Mastery: 00:17:40

You're on the stage and there's something that comes up in your

Welcome to Ongoing Mastery: 00:17:43

presentation that you can pull in.

Welcome to Ongoing Mastery: 00:17:47

A puppy.

Welcome to Ongoing Mastery: 00:17:47

Mm-hmm.

Welcome to Ongoing Mastery: 00:17:48

or something new.

Welcome to Ongoing Mastery: 00:17:49

Yeah.

Welcome to Ongoing Mastery: 00:17:49

Or something that, how your life can be completely thrown out of whack

Welcome to Ongoing Mastery: 00:17:53

when you get a new puppy like John here who just got a South African

Welcome to Ongoing Mastery: 00:17:57

baaf and maybe it's only 50 pounds now, but he's gonna be 180 pounds.

Welcome to Ongoing Mastery: 00:18:01

You know, in a year.

Welcome to Ongoing Mastery: 00:18:01

When you do that and you say something personal and you say that person's name,

Welcome to Ongoing Mastery: 00:18:08

everyone in the room pays attention.

Welcome to Ongoing Mastery: 00:18:10

Yes.

Welcome to Ongoing Mastery: 00:18:10

It's like EF Hutton talking like they, because they zone in because you cared.

Welcome to Ongoing Mastery: 00:18:17

Enough to remember his name and something personal about him.

Welcome to Ongoing Mastery: 00:18:22

Oh, this is gold.

Welcome to Ongoing Mastery: 00:18:23

Is gold.

Welcome to Ongoing Mastery: 00:18:25

It's gold.

Welcome to Ongoing Mastery: 00:18:25

This is all, this is all perfect.

Welcome to Ongoing Mastery: 00:18:28

Oh, I'm so glad.

Welcome to Ongoing Mastery: 00:18:29

I wanna ask one more question and.

Welcome to Ongoing Mastery: 00:18:32

I wanna tee it up because I know that this is something we could talk about

Welcome to Ongoing Mastery: 00:18:35

forever, but what I notice, and I'm sure it drives you nuts too, is the number

Welcome to Ongoing Mastery: 00:18:39

of speakers who are not aware that if they are supposed to speak from two to

Welcome to Ongoing Mastery: 00:18:43

three, their time does not start at 1 45.

Welcome to Ongoing Mastery: 00:18:47

Hmm.

Welcome to Ongoing Mastery: 00:18:48

So if I'm scheduled to speak from two to three, Anastasia, when

Welcome to Ongoing Mastery: 00:18:53

does my time as a speaker start?

Welcome to Ongoing Mastery: 00:18:56

Well, your time as a speaker starts when it starts, okay?

Welcome to Ongoing Mastery: 00:18:59

You wanna, but you wanna get there early, so you definitely wanna get there

Welcome to Ongoing Mastery: 00:19:03

early, show up beforehand so you can be connecting with people and be prepared.

Welcome to Ongoing Mastery: 00:19:08

But your presentation starts when they say to start, and it by

Welcome to Ongoing Mastery: 00:19:12

golly ends when they say it ends.

Welcome to Ongoing Mastery: 00:19:15

So you don't go over, you honor the time.

Welcome to Ongoing Mastery: 00:19:18

It's very, very important that you do that.

Welcome to Ongoing Mastery: 00:19:21

And don't ever say, I wish I had more time Mm, to talk about this, because then

Welcome to Ongoing Mastery: 00:19:26

that makes the event planner look bad.

Welcome to Ongoing Mastery: 00:19:27

Like they didn't give you enough time.

Welcome to Ongoing Mastery: 00:19:29

That's not appropriate either.

Welcome to Ongoing Mastery: 00:19:31

Yeah.

Welcome to Ongoing Mastery: 00:19:31

So was that, was that what you were referring to or were you leaning towards

Welcome to Ongoing Mastery: 00:19:34

Because that was, I was else around that.

Welcome to Ongoing Mastery: 00:19:35

I was thinking, I was thinking specifically about the number of times

Welcome to Ongoing Mastery: 00:19:38

that a speaker has gotten pulled up early.

Welcome to Ongoing Mastery: 00:19:41

because the previous person didn't show or wasn't ready.

Welcome to Ongoing Mastery: 00:19:46

Or like you were saying, you gotta be there to talk, to

Welcome to Ongoing Mastery: 00:19:48

work the room before you talk.

Welcome to Ongoing Mastery: 00:19:50

Right, right, right.

Welcome to Ongoing Mastery: 00:19:51

Because that's part of your job too.

Welcome to Ongoing Mastery: 00:19:55

And then what would you say is the after part?

Welcome to Ongoing Mastery: 00:19:58

The after stage part?

Welcome to Ongoing Mastery: 00:20:00

The just one most important thing as a takeaway.

Welcome to Ongoing Mastery: 00:20:03

First, I, I just wanna say something about if you get pulled up early.

Welcome to Ongoing Mastery: 00:20:06

Yeah.

Welcome to Ongoing Mastery: 00:20:08

A lot of it will depend on also what's going on.

Welcome to Ongoing Mastery: 00:20:11

Like if you are a scheduled speaker to speak at three o'clock and people

Welcome to Ongoing Mastery: 00:20:15

are coming into the room to hear you speak, you don't wanna go early.

Welcome to Ongoing Mastery: 00:20:21

If it's a space where you've got speakers lined up, there's only one room.

Welcome to Ongoing Mastery: 00:20:26

and everybody's gonna be there and you don't have a chance of missing someone

Welcome to Ongoing Mastery: 00:20:29

who was coming to hear you speak, then by all means, you're supporting the event

Welcome to Ongoing Mastery: 00:20:32

planner by being willing to step in early.

Welcome to Ongoing Mastery: 00:20:34

But you wanna be, make sure that it's not going to, in any way mess

Welcome to Ongoing Mastery: 00:20:38

up the agenda for the people that are coming to see you at three o'clock.

Welcome to Ongoing Mastery: 00:20:41

So, but as to the after, it's the sticking ground.

Welcome to Ongoing Mastery: 00:20:44

It's the same thing that diva thing that often happens is that at the end

Welcome to Ongoing Mastery: 00:20:49

they get off the stage and they're gone.

Welcome to Ongoing Mastery: 00:20:52

they're gone.

Welcome to Ongoing Mastery: 00:20:52

Mm-hmm.

Welcome to Ongoing Mastery: 00:20:53

. Just, that's it.

Welcome to Ongoing Mastery: 00:20:53

That's it.

Welcome to Ongoing Mastery: 00:20:54

They don't stay around.

Welcome to Ongoing Mastery: 00:20:55

And the time to really connect, this is about connection with people is

Welcome to Ongoing Mastery: 00:20:59

after you've spoken, and then you're still hanging out until the event is

Welcome to Ongoing Mastery: 00:21:03

over because then you get to talk to people and they're gonna come up and

Welcome to Ongoing Mastery: 00:21:07

they're gonna say, I really loved your talk about blah, blah, blah.

Welcome to Ongoing Mastery: 00:21:11

And you get to have that dialogue and go deeper with them and get

Welcome to Ongoing Mastery: 00:21:15

their information and, and . Stay in touch with them afterwards, you know?

Welcome to Ongoing Mastery: 00:21:18

I think that that's really going to be important.

Welcome to Ongoing Mastery: 00:21:20

The ones who are gone, that's it.

Welcome to Ongoing Mastery: 00:21:23

Yeah.

Welcome to Ongoing Mastery: 00:21:23

They're missing out on all that opportunity, which

Welcome to Ongoing Mastery: 00:21:25

then makes me wonderful.

Welcome to Ongoing Mastery: 00:21:26

Like, why are you doing this now for paid speaking engagement?

Welcome to Ongoing Mastery: 00:21:29

I get that.

Welcome to Ongoing Mastery: 00:21:29

Or if you're, they're super famous, I get that, but even then, a lot of famous

Welcome to Ongoing Mastery: 00:21:33

people, they still stick behind because they know that's where the gold is.

Welcome to Ongoing Mastery: 00:21:36

That's where the connection happens.

Welcome to Ongoing Mastery: 00:21:38

Fantastic.

Welcome to Ongoing Mastery: 00:21:39

Most definitely.

Welcome to Ongoing Mastery: 00:21:40

So obviously you have

Welcome to Ongoing Mastery: 00:21:43

So much valuable information.

Welcome to Ongoing Mastery: 00:21:45

How do people find you?

Welcome to Ongoing Mastery: 00:21:49

I love connecting with people on LinkedIn.

Welcome to Ongoing Mastery: 00:21:51

I'm the only person there with my name.

Welcome to Ongoing Mastery: 00:21:53

That makes it easy.

Welcome to Ongoing Mastery: 00:21:54

Okay.

Welcome to Ongoing Mastery: 00:21:55

But I also have a page that you can go to that's pretty easy to remember because

Welcome to Ongoing Mastery: 00:22:00

it's just my web address, which is actually shown on the screen right now.

Welcome to Ongoing Mastery: 00:22:03

It's access speakers.biz for anyone who's listening.

Welcome to Ongoing Mastery: 00:22:07

So BIZ at the end.

Welcome to Ongoing Mastery: 00:22:09

If you go to access speakers.biz/thank you, that's a page that.

Welcome to Ongoing Mastery: 00:22:15

I have everything in there, all my contact information.

Welcome to Ongoing Mastery: 00:22:18

If anyone is interested in doing a a mini consultation, a free mini

Welcome to Ongoing Mastery: 00:22:22

consultation, I am happy to set up 15, 20 minutes where I can talk with you

Welcome to Ongoing Mastery: 00:22:26

and point out some things that I feel can benefit you in you growing your

Welcome to Ongoing Mastery: 00:22:30

speaking and or podcast guesting business.

Welcome to Ongoing Mastery: 00:22:32

You know, I've got a free ebook you can access there.

Welcome to Ongoing Mastery: 00:22:35

Everything's just in one place, and I do recommend.

Welcome to Ongoing Mastery: 00:22:39

That everyone else have one place for that as well.

Welcome to Ongoing Mastery: 00:22:42

So what often happens, in particular in the podcasting world,

Welcome to Ongoing Mastery: 00:22:46

someone will go on and on and on.

Welcome to Ongoing Mastery: 00:22:48

Like, well, they can find me on Insta here and on Twitter here and on threads here

Welcome to Ongoing Mastery: 00:22:52

and on, on, you know, here's my website.

Welcome to Ongoing Mastery: 00:22:54

And here, you know, they're going on and on and on.

Welcome to Ongoing Mastery: 00:22:56

You know, meanwhile, somebody's in the car stuck in traffic and

Welcome to Ongoing Mastery: 00:23:00

they can't write all that down.

Welcome to Ongoing Mastery: 00:23:01

So if you have one place, You send everyone, and yes, you can use like

Welcome to Ongoing Mastery: 00:23:06

a link tree and things like that, but you can't do a personal message.

Welcome to Ongoing Mastery: 00:23:09

So if anybody actually goes to this page.

Welcome to Ongoing Mastery: 00:23:11

Now, I, I know I'm speaking longer on this right now, but I'm, I'm kind of

Welcome to Ongoing Mastery: 00:23:14

demonstrating what I would suggest to all of your listeners, if you go to my page,

Welcome to Ongoing Mastery: 00:23:18

access speakers dot b slash thank you.

Welcome to Ongoing Mastery: 00:23:21

I have a video there.

Welcome to Ongoing Mastery: 00:23:22

I'm welcoming people saying, Hey, if you're here, you either heard, saw

Welcome to Ongoing Mastery: 00:23:25

me speak, or heard me on a podcast, or maybe I just gave you the link.

Welcome to Ongoing Mastery: 00:23:28

I don't know.

Welcome to Ongoing Mastery: 00:23:29

But welcome, you know, and you can do something really personal and

Welcome to Ongoing Mastery: 00:23:32

you can change it all the time.

Welcome to Ongoing Mastery: 00:23:34

Yeah.

Welcome to Ongoing Mastery: 00:23:34

Now remember in the podcasting world, everything is evergreen.

Welcome to Ongoing Mastery: 00:23:39

So you wanna be careful about anything that you're sharing.

Welcome to Ongoing Mastery: 00:23:42

Don't be talking about your summit that's coming up in two weeks or,

Welcome to Ongoing Mastery: 00:23:45

or anything that's tied into a date.

Welcome to Ongoing Mastery: 00:23:49

You wanna be more generic in what you're sharing, but you also have the

Welcome to Ongoing Mastery: 00:23:53

ability to change the content that's in there and continually update it.

Welcome to Ongoing Mastery: 00:23:58

So, I recommend having one place, but I do love connecting on LinkedIn.

Welcome to Ongoing Mastery: 00:24:02

I love helping and supporting people.

Welcome to Ongoing Mastery: 00:24:04

So if they wanna, you know, reach out to me, please introduce yourself, because

Welcome to Ongoing Mastery: 00:24:07

if you don't, I'm not going to accept.

Welcome to Ongoing Mastery: 00:24:10

I'm in it for the relationships.

Welcome to Ongoing Mastery: 00:24:12

So let me know that you saw me here, or you heard me on uh, Kirsten's

Welcome to Ongoing Mastery: 00:24:16

show, and I would be delighted.

Welcome to Ongoing Mastery: 00:24:18

To talk with people.

Welcome to Ongoing Mastery: 00:24:19

Fantastic.

Welcome to Ongoing Mastery: 00:24:20

Alright, that was, thank you so much for coming on.

Welcome to Ongoing Mastery: 00:24:22

I really, really appreciate it.

Welcome to Ongoing Mastery: 00:24:24

And everybody please hop over to LinkedIn Connect and, and just get all the gold.

Welcome to Ongoing Mastery: 00:24:29

All right.

Welcome to Ongoing Mastery: 00:24:30

And we will see everybody in the next episode.

Welcome to Ongoing Mastery: 00:24:33

As always like, subscribe and leave all the comments.

Welcome to Ongoing Mastery: 00:24:37

We will respond.

Welcome to Ongoing Mastery: 00:24:38

Have a good one.

Welcome to Ongoing Mastery: 00:24:40

. Bye.

Welcome to Ongoing Mastery: 00:24:49

If you enjoyed this conversation about being a bookable speaker and

Welcome to Ongoing Mastery: 00:24:51

podcast guest, check out season three, episode 27, my interview with Sarah

Welcome to Ongoing Mastery: 00:24:56

Atlee on being a better podcast guest.