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Elon Musk Twitter Takeover: $20 Twitter Verification, Layoffs and Next Moves
Episode 5931st October 2022 • Mesmerizing Marketing™ • Dimple Dang
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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you

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with the top resources you need to thrive and make your marketing mesmer.

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And now here's your host Dimple.

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Dang.

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Hello, my mes Maring Marketing Tribe.

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Today we're gonna be talking about the Elon Musk Twitter takeover and

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what's coming up next for Twitter.

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I know Twitter is a hot topic right now.

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I know that everyone's wondering what's gonna happen with Twitter.

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They're wondering if they should be using it.

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If they haven't been, and those who didn't pay much attention to it

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are now paying attention to Twitter because of the Elon must take over.

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, we're gonna be talking about what's happening with Twitter,

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what Elon Musk is gonna do next.

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What are some of the features that may be coming out, or some of

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the changes that you need to know about when it comes to Twitter.

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So this past Thursday, Twitter was officially sold to Elon Musk for the.

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price tag of $44 billion.

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Yes, you heard that right?

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$44 billion.

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So yes, that is a lot of money.

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And as you can see, Mr.

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Elon is going to be thinking about ways to get that money back.

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So here are some recent tweets that Elon Musk made that I think are

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interesting to know about, to talk about.

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So in quotes, he said, To be super clear, we have not yet made any changes to

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Twitter's content moderation policies.

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And then he also tweeted on October 28th, in quotes, twitter will

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be forming a content moderation.

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Council with widely diverse viewpoint.

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No major content decisions or account reinstatements will happen before that.

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Council reconvenes.

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So what that means is if you did lose your Twitter account and you're looking to get

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it back, it's probably gonna happen after this council meets and they go through

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the conversations of whatever needs to.

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So the good news is if you did have your Twitter account banned,

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there may be a highly good chance that you will be getting it back.

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It's just a matter of when, but I think things are moving at a pretty

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quick pace with Twitter right now.

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All right, so here's another tweet by Elon Musk that he made recently in

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quotes, comedies now legal on Twitter.

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So I know that people who are just being banned for so many things and you know,

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being banned from their accounts are probably happy that Twitter is going to

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be more open game to, you know, talk more freely when it comes to freedom of speech.

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But then on the other hand, we also have to be careful about the people

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that are gonna abuse that power that they were given and what are gonna

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be the ramifications of dealing.

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Okay.

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Here's another tweet that he made.

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He tweeted last night, and this is like a vote for, you know, in quotes,

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Bring back Vine with a question mark.

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So he is asking if we should bring back Vine.

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And I think the reason why he's asking this is because he might be

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thinking of incorporating that app into Twitter somehow, or coming up

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with another new variation of a feature that's incorporated with Twitter

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that has the functionality of Vine.

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Now, if you guys don't know what that is, it is a free mobile app that allows users

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to record and share unlimited number of.

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Looping video clips that have a maximum length of six seconds.

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And what happened is Vine was acquired by Twitter back in October

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of 2012, and then the app showed up in January, 2013 in the app store.

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But.

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It was kind of shut down, but the content's still there for people

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who already posted from what I heard, so that's interesting.

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Now, some other headlines that are happening, and this is happening

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pretty much today, is that

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the Washington Post shared that Twitter is going to lay off 25% of its workforce

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in the first round of job cuts.

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Key word here, first round of job cuts.

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So what that means is, This is just the first round.

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There's probably gonna be round two, a round three.

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Who knows?

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Right?

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and if you're gonna survive there, I don't know what he's looking for, but

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you better be damn good at what you do.

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And I think that it's really important to, do things in a timely

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manner, from what I can tell.

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Cuz he's not playing around.

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He's like, Listen, I'm here, I'm taking over and we are making

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moves really, really quickly.

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and he's got his lawyer, Alex Sparrow, and he's already working very closely

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with his lawyer on, you know, what needs to happen and getting things done

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in a very quick and efficient manner.

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He's got his team and everything he needs, he's got right.

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He, he's got the resources and he is ready to just plunge right in and, you know,

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have a game plan of what he wants to do.

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And I'm sure that game plan will change.

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Once the dust settles from the layoffs, from bringing new management on, from the

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immediate changes that he wants to make, and then next year you might see some more

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of, okay, what's actually, launching or new features are coming out, or changes

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that are drastic because of the takeover.

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So the other thing is that on Sunday he tweeted in quotes, the whole

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verification process is being revamp.

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So he gave his employees their first ultimatum as well.

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He said meet the deadline to introduce paid verification on

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Twitter, our pack up and leave.

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Right.

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So the directive is to change Twitter blue, which is basically an option

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that Twitter has currently that users can pay $4 and 99 cents a.

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a subscription that unlocks additional features and.

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He wants to turn that into a more expensive subscription

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that also verifies users.

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Right.

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But if you're not sure what even Twitter Blue was, it was launched like about a

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year ago and it was a way to view ad-free articles from some publishers and also

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make other tweaks, you know, to the app, such as having different color home

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screen icons and some additional features.

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And there was an article that came.

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A couple hours ago last night from the Verge, and they shared that according

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to people that have some knowledge of the matter and internal correspondence

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seen by the Verge, Twitter is currently planning to charge $19 and 99 cents

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for the new Twitter blue subscription.

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Under the current plan, verified users would have 90 days to

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subscribe or lose their blue check.

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Employees working on the project, were told on Sunday that they need to meet

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a deadline of November 7th to launch the feature or they will be fired.

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So Elon is not playing around.

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He wants us done and he wants it done by the deadline.

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And if it's not done, audios go find another place to work.

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This is going to get real, real fast.

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All right, you guys.

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So let's talk now about some of the requests that we're seeing

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from Twitter users of things that they want Elon to fix.

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So one of the things that is really high up there on the list is that they

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want Twitter to get rid of all the bots.

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They're complaining that there's too many bots and they post something.

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There's all these bots replying in their inboxes and all this.

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And yeah, that does need to.

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. And then some people are talking about, you know, wanting to see

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how tweets can be monetized.

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And this is because, many other social media platforms like

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Instagram and Facebook and YouTube and TikTok are allowing users.

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And content creators to make money from their content and from their posts.

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Right?

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And Twitter is the only platform that really has not

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jumped on that bandwagon yet.

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So it is something that, you know, users want to see.

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Now, do I think if it will happen?

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I, I don't know.

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I don't know

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you know, because that would change a lot, right?

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That would, that would just change a lot.

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And I think.

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, we're gonna see a lot of things happen first before that happens.

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Although I think if Twitter wants to be competitive with all of these other

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platforms like Instagram and TikTok and YouTube and Facebook, then you know,

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they may need to do that to, to keep the interest, you know, of, users or

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not just the interest, but I think it's about growing the platform to getting

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more people to come to Twitter that maybe were not even Twitter fans before.

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Right.

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But now they're like, Elon's taken over.

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You know, this thing is gonna get to be really big and I can

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grow my following, and so many exciting things are gonna happen.

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So I think people are looking at Twitter with a whole new, fresh pair of eyes

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right now, and they're like, Wow, why didn't I spend more time on Twitter?

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Why didn't I pay attention to Twitter?

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Why didn't I post on Twitter?

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And now you're seeing a lot of people that didn't post on Twitter for.

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Or going back to their Twitter accounts and reviving their

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accounts and starting to post.

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The other thing that was shared by users is that Twitter should find

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a way to compensate and provide monetization for top craters.

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Twitter should also find a way to compensate and partner with its top

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creators, just like every other platform is , even Walmart's in the game.

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Now you guys can go listen to my previous podcast episode where.

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Walmart is launching their content partner platform that

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you know is in beta right now.

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Officially it's gonna launch in 2023, but you can learn how to apply for that if you

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wanna monetize, you know, your content.

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The other option that people are asking for is the option to save video

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directly, like they save picture.

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and I think one of the biggest useful features that is in really high

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demand is that Twitter currently does not have a edit button.

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And it would be great if they can have an edit button, and I think

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I, I heard something that they're gonna start testing it or doing it.

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I just don't know when it's gonna roll out or if it's gonna roll

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out to everyone or what's gonna.

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Now we're gonna talk about the pushback because there is pushback that Twitter's

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getting from certain celebrities, from lawmakers and advertisers because

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they're worried about how Twitter is gonna change under Elon's leadership.

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Right?

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And that's a valid concern because if they're used to paying money to

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advertise on Twitter, and you know, he's a Tesla guy and they're like the

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Ford company, you know, for Ford cars.

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Why would they wanna advertise there?

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Right?

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Or if they do, like, they're gonna need to have to revamp and think about how.

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, they're gonna do that.

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Or if they wanna put their money and give it to someone,

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that's their com competition.

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Really.

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Right?

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In a way.

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And not directly competition.

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You don't compare a Ford with a Tesla, but in terms of the car industry, right?

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So that's another thing to think about.

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And one of the other things that happened recently is, , the NBA

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star LeBron James tweeted yesterday that there's been a surge in, you

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know, people using the racist n word and it's been since Elon's takeover.

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Right.

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And he's hoping that Elon and his team are really gonna take this

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very seriously because that's not.

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Where we wanna go.

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I get that with, you know, LeBron, like, he's totally right.

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I mean, this is like, we don't need to go backwards.

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I mean, we're still like living in a society where things are

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just not the way they should be.

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And we definitely don't need to go backwards.

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I mean, we need to go forwards and we need to like come together and.

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I agree with that.

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So I don't wanna see Twitter get outta control, but it's

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gonna be a rollercoaster.

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I think it's gonna be quite interest.

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Even Trump is back.

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So then also Shonda Rhimes, she's, you know, celebrity.

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She said that she's gonna be taking a break from Twitter.

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So you guys are gonna see like, so much happening.

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But this is kind of.

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Your Twitter low down from Mesmerizing Marketing from Dimple, and I'm

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just letting you know what I have noticed is going on and what's

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happening, what's gonna happen, And I'll keep you guys updated on more.

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So make sure you subscribe to the Mesmerizing Marketing Podcast.

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And by the way, if you're looking to launch your own show,

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I have a podcast mentorship program that starts on November

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7th, and you can join that.

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And I also have a live podcast masterclass as well coming up in January.

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And, you know, can join both if you want, doesn't matter, but Basical.

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. If you have questions, let me know, but if you're looking to start

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your own show, you can do that.

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You can also check my show notes for resources to my favorite microphones

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ring lights for creating content, because I wouldn't be surprised

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of even Twitter ends up launching.

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Video content and you know, a video platform of some sort, almost similar

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to YouTube shorts or Instagram stories.

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It would just make sense that they did something like that.

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You know, and, and when you think about one, well, he's got all

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the money in the world, so one is not that hard for him to hire.

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Teams and teams of people to say, Hey, you're gonna work 15,

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16 hours a day, 20 hours a day.

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This is getting done.

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Cuz this is already what it's sounding like from some of the articles that

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are out there that are talking about, he's giving ultimatums about, Hey, get

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this done, or you're gonna be fired.

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So interesting.

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Anyway, I hope you guys enjoyed all the news about Twitter on this episode

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and I'll see you guys next time.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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That's www.mesmerizingmarketingpodcast.com.

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