John Golden is a global renowned sales and marketing thought leader and currently the Chief Strategy and Marketing Officer at Pipeliner CRM, which is a unique CRM that provides both salespeople and sales management various ways of displaying and analyzing sales data with instant, dynamic visualization that enables rapid adoption rates aiming for better user experiences.
John is also an Amazon bestselling author of “Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories” and “Social Upheaval: How to Win at Social Selling”. He has done over 600 video interviews of thought leaders for Sales POP! online sales magazine and also has a podcast with over 300 audio interviews.
During this interview we cover:
01:16 - John’s Background, Past Positions & Building Pipeliner CRM
04:48 - Building a CRM Over the Other 600+ Options in the Market
06:36 - Go to Market Strategy & Product Market Fit
08:57 - The SPIN Selling Method & The Importance of Asking Good Questions
11:53 - Minimizing Customer Turnover or Churn & Customer Engagement
14:20 - “Wealth Creator & Peace Producer”, a Mindset for Salespeople
16:35 - What You Shouldn't Start Your Day With
18:49 - WorkPatterns: One on Ones, Team Collaboration, Feedback, Recognition & Goals - all in one place
19:32 - Closing at The C-level, Best Practices & Enterprise vs SMB’s
25:27 - Managing Sales Team Performance
27:52 - How to Best Handle “Ghosting” From Leads on Follow Ups
32:34 - Best Practices for Marketing & User Acquisition
37:21 - Advice John Would Tell His 25 Years Old Self
38:23 - Biggest Challenges John is Facing Right Now with Pipeliner?