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Building an Industrial Marketing Roadmap with Joe Sullivan
Episode 2425th August 2020 • Manufacturing Happy Hour • Chris Luecke
00:00:00 00:54:17

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Joe Sullivan has been making his mark on B2B marketing for well over a decade. He's the Founder of Gorilla76, an industrial marketing agency that helps mid-sized B2B manufacturers identify, attract, engage, and drive sales opportunities with ideal-fit customers. Most recently, he launched The Manufacturing Executive Podcast, a show focused on conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles.

In this episode, Joe gives us a thorough crash course in marketing for industrial clients. We debunk some common misperceptions around marketing before Joe shares Gorilla76’s Industrial Marketing Roadmap strategy. The best content comes from the minds of your experts, and we’ll cover how to extract knowledge to create material that solves your customers’ problems and draws in new clients. From budgeting to pillar content to social media, we’ll cover plenty of strategies that will turn your marketing from an expense into a sales-generating machine.

Make sure to visit ManufacturingHappyHour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.

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