Fleur is an entrepreneur who has been building brands from the ground up for the last 15 years. Her first brand went from concept to Waitrose in 18 months, the second from concept to house lager at The Ritz Hotel within the same time frame. Fleur held a guest lectureship in business and branding at University College London, is Courier’s longest serving regular columnist and a newly commissioned opinion writer for Tortoise Media.
Fleur's accolades include: The Dots' 1 of 100 Women Changing the Creative Industries, Shortlisted: Female Entrepreneur of The Year / Investor Allstars, Mercury Award: Best Onboard Food, Grazia / O2 X Award, Best in Food & Drink Category, Courvoisier / Guardian 'Future 500'
On this episode we talk business, influencers, the cost of our mistakes and loads more.
Make sure you also check out the Real Work website via: www.doreal.work
The Alison Rose Review: https://www.gov.uk/government/publications/the-alison-rose-review-of-female-entrepreneurship
BCorp: https://bcorporation.uk/
How to Grow with Niki
Audience Growth Club Waiting List: https://www.nikihutchison.com/audience-growth-club-waiting-list
Fully Booked Bootcamp Waiting List: https://www.nikihutchison.com/fully-booked-bootcamp
Here's a guide to this episode
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About Niki Hutchison and the Audience Growth Podcast
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.
On the Audience Growth Podcast I'll be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.
I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.
