In this episode of Push To Be More, host Matt Edmundson speaks with Scott Overbeck, founder of Seacoast Consulting Group, about his journey transitioning from the corporate world to entrepreneurship. They delve into topics such as strategic alliances, business growth, work-life balance, and the challenges of starting a new venture. 

Key Takeaways: 

1. Strategic Alliances Drive Growth: Scott emphasises the power of strategic partnerships in business. Rather than spending heavily on acquiring new customers, businesses can leverage alliances with complementary companies to reach their target audience more efficiently.
2. Work-Life Balance is Crucial but Challenging: Transitioning from corporate to entrepreneurship presented challenges in maintaining a work-life balance for Scott. He highlights the importance of seasons in life and business, acknowledging the need to focus intensely on the business at times, but also ensuring a return to balance.
3. Productivity Through Intentionality: Scott stresses the value of intentional planning and managing time effectively. He shares how sleep, cutting out distractions like alcohol, and using systems such as weekly planning have helped him stay focused and productive in both personal and professional life.

If this episode of Push to be More piqued your interest make to visit pushtobemore.com and keep up to date with everything we do here on the Push to be More Podcast.

Scott Overbeck | Unlocking Business Growth Through Strategic Alliances

Matt Edmundson: Well, hello and welcome to Push To Be More. My name is Matt Edmundson and I am your host today. As we chat with our very special guest about what he has had to do to push through, what sort of fuels his journey called life, what he's looking forward to. We're going to get into all of that with Scott Overbeck from Seacoast Consulting Group.

Now, don't forget, you can find all of the detailed show notes and a complete transcript of our conversation over at pushtobemore. com. And whilst you're there, if you haven't done so already, uh, why not sign up to the newsletter and we'll send all of the insights, the links, the goodies. They go direct to your inbox totally for free, which is super cool.

And of course. You can always scroll down on your podcast app, let's just be real, the show notes are also there with all the links as well, so you can do that, but it'd be great to see you on the website, great to get you on the email list, so we can just send those out to you as well, so come see us at pushtobemore.

Which I have to be honest, uh, it's been, well, it's been an extraordinary marketing tool for me and all the companies that I seem to be involved with. Uh, podcasting is one of those things that it kind of, it caught me sideways. I'm not going to lie. It caught me sideways when I first started doing it. And, um, uh, within a few weeks, I started to see the power of podcasting and what it can actually do, but I get it.

You might be a bit daunted by the tech, you might not fully understand what's involved, etc, etc. And that's where Podjunction is going to be a great company to get involved with. Sadaf heads up Podjunction, she in fact is the producer of this show and she is wonderful, so I'm sure she would love to talk to you, but go check out Podjunction at podjunction.

Uh, but go check them out, podjunction. com. Now, That's enough about that. Let's talk about Scott, shall we? Scott has turbocharged businesses across four continents, almost as many continents, uh, constants as are, constants? Continents that are on a risk board. That wasn't difficult, uh, difficult to say in any way, shape or form.

Uh, so he's boosted businesses across, uh, all of these, uh, boosting growth, revenue and efficiency. And after learning the secrets of the world's biggest companies. He's now sharing the magic with small to medium sized businesses as well. Uh, so you're ready for success? Well, Scott's got the playbook, that's for sure.

So, uh, Scott, welcome to the show, man. Great to have you on again. Uh, great to be chatting with you.

Scott Overbeck: It's great to be here. Thanks for having

So go check that out. Enjoyed the conversation so much, we thought let's get Scott on to push as well. So here we are. Now, Scott, let's start off. The Push Podcast with the usual question I like to open up this particular podcast with, which you reminded me of actually before we hit the record button, which was a beautiful thing.

Uh, if you could have a, uh, your own podcast and you could have a guest on the show, uh, from your past, from your present, the only caveat being they've had to have had a big influence on your life, a big impact on your life, who would it be and why?

Scott Overbeck: Yeah, I love that question. Um, I, I put a little thought into it and I'm going to go with Steve Jobs.

Matt Edmundson: Okay.

And, and little did I know how computers were going to evolve over, um, in my lifetime, but really in my lifetime up to this point, I've seen his rise. I've seen his fall. I've seen the resurgence, um, of, uh, of his involvement with, um, you know, with the, the iPod and, uh, the iPad and, and, and on and on. And when I think about what, has happened just in my lifetime with computers and how I'm sitting in my home office and I can communicate with people all over the planet, which I do pretty much on a daily basis.

Matt Edmundson: Yeah, that I'm with you. Are you, I take it you're a Mac man.

Scott Overbeck: I am not a Mac man. Well, I'm a Mac man in the sense I have an iPad and an iPhone sitting right in front of me, but I've never made the switch. You know, I'm very, um, Institutionalized. I spent 30 years in corporate. Um, you know, I think if I went down a more of a of an artistic creative path, I would absolutely be, you know, full on Mac Man.

But, uh, but I, I'm kind of balancing between the two.

Matt Edmundson: It's a fair comment, actually. I was talking to a friend of mine earlier on and they're buying a new computer and they were specking up a new PC and he was telling me about it and it was all very exciting for him. But I said, well, why don't you get a Mac, man?

Priorities. Yeah, yeah, yeah. I got sucked in in 2012, and that was a 2000, 2010, I think it was, I bought my first Mac, and up until then, I just, I would just ridicule people who, who had Macs. Um, and here I am, uh, you know, a definitive Mac evangelist, uh, there's still a chance for me. There's still time. There is.

The trouble is, once you start, you don't go back, I think. Um, and I, when I, whenever I sit in front of a PC now, I'm just, because it's been 14 years, I'm totally lost. I just genuinely am lost. I don't know what to do. I don't, I can't get my head around Android phones. I, I'm like you, I'm too institutionalized.

Um, So you can definitely see the impact, and certainly from a tech point of view, he's had an impact on my life, but I'm curious, in what, is there a specific way he's had, I'm curious why he was the first person that sprung to your mind.

Scott Overbeck: Yeah, he was a person that came to my mind, um, I, I think just because I spent all day, every day on a computer, and, and really, I think that he, he set that in motion, in large part.

That was really the difference of why kind of Windows based products really took off because they, you know, they let them out the door and and that people tinker with them and and You know, plug and play and, and more open sourcing and things like that. Apple didn't do that, right? So it, you know, they, they went down a different path.

It took them a little longer, but you, when you talk about somebody who, um, has created a product that people are like absolute fanatics over, you know, he's the guy.

Go to the Apple store nearest you and make an appointment because you have to, I think it works on an appointment based system. Uh, you want an appointment, it takes about 45 minutes from memory, 45 minutes to an hour to try the Vision Pro. So when I was in the States, because it's only just come out in the UK the last month or so, but when I was in the States earlier this year, I Went to the Apple store, tried the Vision Pro.

My son was over with me actually and he tried it as well. And you will get to see, I think, where computing is going. I definitely don't think the Vision Pro is there because I can tell you, you know, all the things that are wrong with it. Um, but I was utterly amazed and blown away by what that thing can do.

Scott Overbeck: Appreciate it. Yeah. I'll, I'll look that up as soon as we, uh, we wrap up today, Matt.

Matt Edmundson: Yeah. Do it, man. Just go to the Apple store and try it and just, yeah, it's, it's, it's, um, It is extraordinary. So Scott, I mean, I mentioned earlier that, you know, you're, you're part of Seacoast, um, but tell us a little bit about the company.

Tell us a little bit about what you do.

Yeah. So if you have a particular weakness, and many of the clients that I work with, Matt, are, you know, they, their weakness is, you know, they, they, they want big, they want greater distribution. They want more sales. They want more business, right? It's pretty standard. Um, how do we go about doing that? So we'll take a look and we'll say, well, what business or businesses out there have spent tons and tons of money to acquire your ideal avatar, your ideal client or customer.

Once we've identified that, then it's a matter of figuring out what's a win win for both of them. Because in most cases, there is a win win. And for every competitor that a business has, there's probably 10 other businesses that could be complementary and where you could work together and everybody benefits.

This, and this is what you specialize in doing is, so I go to the supermarket, um, I'll see a potato chips company advertising, I don't know, the latest Disney movie or that type of thing. It's, it's that kind of conversation that we started to have, but from an eCommerce point of view, which I found absolutely fascinating.

That's one way. Another way is more of like a deeper kind of a software integration, right? Where we're gonna kind of put you into another software package, uh, either deeply embedded or it's gonna be an upsell or a downsell, you know, um, that, that type of thing. We can get into white labeling and licensing.

You know, there's, you, I try not to kind of pigeonhole myself and just say, Oh, I'm only going to do this, right? At the, at the end of the day, it's every business has a strength or multiple strengths. Every business has a weakness or more than one weakness. How can we address those? How can we play to the strengths and how can we address the weaknesses, right?

And if we can get answers to that, there's, there's a lot of opportunity.

Scott Overbeck: Yeah, in, in varying roundabout ways. You know, when I stepped back and I just said, okay, so. So in the totality of my career, what kind of things did I really focus on?

Because I've had a lot of different titles. I've done a lot of different things. It was about revenue generation. It was about optimizing. I mean, when I worked with some of the biggest businesses on the planet, Consulted, you know, was employed by them. All different types of things. Mm-Hmm. , um, a lot of the things that these really big companies do and do.

Wow. Particularly strategic alliances. Right. I'll just keep eating that drum until, um, you tell me to stop. Um, but. The big businesses do it really, really well. Small to medium sized businesses would be like, Oh yeah, I've heard of it. I've tried it. It didn't work, whatever, but they don't do it very well.

Matt Edmundson: Yeah, no, it's, um, it's one of those things which I, when you listen to it in my, my, My default is, right, we need to grow the business.

Let's do the usual client acquisition, new client acquisition strategies, whatever they are for your business, whatever they are for your industry. Cold outreach, paid media, whatever.

Sure.

Matt Edmundson: Um, that's the default thinking and it's, it's, it's It's, it's competitive and it is, it's not easy. Um, whereas what you're doing sounds remarkably simple and straightforward, but we somehow seem to forget about it in the sense that, well, I need these kinds of customers.

That company over there has got a whole bunch of those customers. So how can I create something between me and that company, which is a win win where we get access to those customers? Um, yeah,

The question is, how are you going to go about getting them? Right? So you got most businesses that are going to spend 80 to 90 percent of their time trying to acquire new customers. Um, and they're not cheap. Right. And they're getting more expensive all the time. Uh, you know, when I think about, uh, the fact that it can be up to 25 times more cost effective selling to your existing customers, that's where we create opportunities of, you know, just saying, okay, so let's say that you have, uh, good relationship with your clients.

Now, what else can we do to monetize them? Because you might say, oh, well, they've already bought my, uh, my widget. So. There we're done with them, right? We're just gonna kind of keep them happy and maybe if there's upgrades or something like that, but it's like, well, is there anything else kind of along that path that they could be interested in?

them.

Scott Overbeck: It's so simple, but yet so few companies actually do it.

Matt Edmundson: Yeah, and which means there's opportunity there.

Scott Overbeck: Tremendous opportunity.

Matt Edmundson: Yeah.

Scott Overbeck: My biggest struggle, you know, when I, when I did the switch from big corporate to small to medium sized businesses, let's call them SMBs going forward, uh, I figured that it was just going to be like a slam dunk and be like, is that what I'm going to do?

Matt Edmundson: Which is, uh, it's surprising. I'm, I suppose because you do see it all the time, literally everywhere. You see this sort of companies promoting other companies, you know, um, And you do see it, and yet it just feels so alien, and I don't know why it's, um It's an interesting one whether whether we've just relegated it to being a sort of the privy of the the large corporates and Is a is an interesting idea and I I'd not really thought about that

Scott Overbeck: I wonder if you know people look at it and just say oh, well, it works for big corporate So it couldn't possibly work for me.

Everywhere you look, you'll, you'll see kind of the results of that partnering, that pairing. Some, some of it's really obvious. Um, you know, like if you walk into McDonald's or, or Target or some place to get some, some, it's not so obvious, but it's happening everywhere.

Matt Edmundson: Yeah. Yeah. No, it's very true. Very true.

So in your, uh, you know, uh, let's jump into it and we, we call the show Push To Be More. Um, we like to ask people where they've had to push through challenges they've had to deal with and face. Um, obviously you've, we could talk about the challenges of educating clients and to understanding the opportunity that's available to them.

Scott Overbeck: Yeah, so, so I think a few of them that come to mind, I'll just toss a few out, was, you know, the, the work life balance, right? How do you, how do you keep things from just being so out of kilter?

Yeah.

Scott Overbeck: Um, and, and, and that's clearly an area where somebody like a, a Steve Jobs, I can say, hey, he's really compelling, he's very interesting, you know, he had like the worst work life balance ever.

Yeah.

Scott Overbeck: All right, so he was phenomenal in one area of his life and I wouldn't go so far as to say a failure, but not nearly as phenomenal in other parts of his life.

So, so work life balance is huge. I, I think, uh, you know, making a jump from kind of largely being, uh, institutionalized from an employment perspective in big corporate to, um, transitioning into entrepreneurship is certainly another, um, you know, another. Challenge that people might run into.

You, uh, I often get asked, you know, what's your, what's your definition of success or what does success look like for you? And, um, I often reply to that without really thinking about it as sort of an off, off, off comment, which is I'd write, I want to succeed at home first.

Um,

Matt Edmundson: Now, I've been, uh, married to my beautiful wife for, our next anniversary is 27, so 27 years, coming up for 27 years, three kids, um, Congratulations.

How has that played out for you? How was, how have you had to sort of face that challenge?

Scott Overbeck: Yeah, well, what I would say, um, you know, if we're just talking in the short term, not great. Because, you know, spinning up a business from scratch is a very time intensive effort. Um, you know, time intensive in the, okay, so I'm not 20 anymore, so I'm not going to be working 20 hours a day,

but

Scott Overbeck: the, the time that, You know, my waking hours, a lot more of it went toward the business than toward, you know, other kind of buckets, we'll call them, that I, that ideally, I would have wanted to, you know, to, um, to focus on.

You know, that being said, um, you know, over, I would say probably the last 20 years, I mean, I, I've kind of taken it upon myself to do kind of deep dives into different ways to be able to, um, kind of plan your life and, um, Um, be more organized and be more efficient and, and I've sort of kind of calibrated that improved upon that over the last probably two decades.

I think that has positioned me well where that yes, while I'm really focused on other things, the more important stuff doesn't suffer as much as it would have. It's not like it's completely turned off.

And I was curious as to why they wanted to start a company up. And they, um, they wanted to, I can't, what was the phrase they use? In essence, what they were saying is they wanted to take control of that time. They wanted to get time back because the, the idea, I mean, they were in corporate and the idea in their head was they see people who, I run their own companies, like me, I suppose, I don't, I don't suppose I have the stereotype in some respects, and I take six weeks off over summer, you know, and I, I, I enjoy that sabbatical time, um, I've done it for the last three years, I have a great team that allows me to, to do that, um, and so it was, it was very much what I said, well, I want to do that, so I'm going to start my own company, and I'm a bit like, not quite sure you understand What you're actually saying, you know, you,

this is gonna suck

Matt Edmundson: the life out of you, right?

And if you're starting up a company, it's going to be 18 months. If you're where I am, it might be three months, you know, whatever bit I'm in. But, um, for the next three months, life is just going to be a bit busy and it's going to look like this. I'm not going to have these evenings and so on and so forth.

Are we okay with that? Um, and getting, you know, the agreement on that because the season has to have an end date. Um, and I think it's important. To have that conversation, but I think it's important to understand that things do come and go in seasons, right?

Scott Overbeck: Yeah, I love that. You know, I had actually done a presentation for Men's Breakfast a while back, and I really talked about the different seasons of life.

A little over 20 years, two kids. Um, thank you. So if we're married and have kids and somebody else is married and have kids, and it's like a great pairing, you know, we, we, we can, we can bond and we can share those. And it's actually like, once you get into it, you realize that it's, it's, it's not that simplistic because of the seasonality of it.

Like people are in different places, you know, some people are like phreatic busy, some people are more settling in. Um, but, uh, but, but it. It's there's a nuance there that that matters.

Um, you know, where you, you put the big rocks in the container, then the medium sized rocks and, and you, and you do that. And so always putting in the diary, what's important. So I try and work out six days a week. I make sure Sharon and I, we have at least one date night a week, you know, that, um, I'm usually around nine times out of 10 for, you know, our evening meal, and we put those things in the diary.

Um, uh, the sort of the big rocks and I, and then the rest of it sort of, sort of happens around that really, you know, with the different, um, the different requirements, you know, I can't always work out if I'm traveling, but I can go to a hotel, maybe there's got a gym, you know, there's things that you can do to help yourself.

Um, but it, it is intentionality, isn't it?

So those are commitments that either you made to others or you made to yourself and, and either one is, is, uh, equally important. Um, But the intentionality to your point is that something that's important enough needs to be in your calendar, right? If it's on your mind, if it's important to you or to somebody that you care about, it needs to be in there.

Matt Edmundson: Yeah, that's so true. So true. And I've found that actually even simple things like putting we've had date night every week for pretty much 26 years unless I've been travelling.

That's fantastic. It's still in my I've been doing it for 26 years and it's still in my diary. Right? Because I know that this, the first week that it's not, can easily become the second week that it's not. Do you know what I mean? And it, whereas if I just don't let that happen, um, I seem to have a much better success rate, uh, with the whole thing and it, um, it seems to, how do you, do you, uh, do you have routines?

Uh, have you figured out routines or is it all just craziness all the time?

And the

Scott Overbeck: new habit is not necessarily a good one. So the new habit, you know, they say it takes X amount of times before something becomes a habit. Well, soon as you stop doing something, you are in the process of building up toward creating a new habit, which is, okay, I'm not going to do this. I'm not going to do this.

Whether it's working out, whether it's having an intentional date night, whatever it ends up being. Um, but to answer your question, the last one, yes, I mean, I'm very intentional with my calendar, probably, um, overly so, just because of the fact that I have so much going on right now, and I need to almost be militant about my time.

Are you going to choose right? Are you going to choose wrong? Are you just gonna, you know, surf, um, looking at news or scroll through, you Facebook Reels, because there's, it's overwhelming making the choice, nobody's going to tell you what to do. So, um, so in my opinion, you have to be very intentional.

And it, complicated, you almost sort of go to, right, I'm just going to doom scroll through Instagram because I don't have to make that decision. I, I'm just going to start doing it and I don't have to think about doing it. And it, And I find the more tied I get. The more com, the more difficult it is to make a choice, do you know what I mean, so this sort of, the, the overwhelm through tiredness and because of the sheer quantity of choices that we're faced with, I think decision fatigue is a real, real problem.

Now we have so much more autonomy and we can invoke creativity and, uh, there's individuality that gets moved into that. And, and you don't have somebody telling you what to do. Um, you know, so maybe there's a certain outcome that needs to happen, but you know, you get to figure out over time what that, what that looks like.

And if they don't, if. On a given day, it doesn't align back to that. Then, you know, I need to really check myself and say, well, are those priorities really as important as I thought they were? Or am I just trying to distract myself? Because, you know, some sometimes getting into this stuff is, It's pretty heavy.

Matt Edmundson: Yeah, very much the distraction thing. I can totally empathize with that. You're just like, yep, I'm just going to do this over here. Um, it's interesting. I was, I was, uh, chatting with somebody earlier on today and we were two very different backgrounds working two very different environments and there's some cross, uh, work going on between the two, two parties and I had a meeting with them about six weeks ago where we agreed something would happen, um, just something quite simple.

And so there's going to be another six weeks for that happens. And I, and I saw this and I thought, this is interesting because that really wound me up. Right, and I remember sitting there thinking, what is going on? And um, the same conversation I'm having with that group of people, we're like, right, let's meet next Tuesday, or whenever it was, and we're going to go through one or two things, and I think we need this other person there.

And so they're like, well, should I, I'll call that person and I said, right, I'm just, and I called them right there and then said, right, this is what we're doing. Are you coming yet? Get it all sorted out with inside literally 45 seconds. I picked up the phone, made the call, it was done. Yeah. Um, and it just struck me.

Um, you've come from one environment to another and I'm kind of curious, has that impacted you on your, in your ability to make decisions and deal with time?

Scott Overbeck: Yeah, um, I, what I will tell you is, um, you know, toward the, maybe the last, um, five years of my time in corporate, we adopted an agile, um, uh, kind of, uh, Agile methodology where we would do daily stand ups and uh, we would have kind of the, the, uh, the scrum board and, and that really speaks to kind of what you're talking about.

What, what kind of, um, uh, Agile allowed us to do was identify the priorities, chunk them down into something that was actionable because once it's actionable, then it's like, hey, Matt, did you call that guy that you said you're going to call? You're like, no, well, why not? What's going on? You know, how long, and by the way, we've already determined kind of based upon, um, story points or level of effort, how much time that's going to take.

Well,

Matt Edmundson: uh, GTD.

Scott Overbeck: Yeah, maybe a decade getting things done.

And, uh, you know, two, Two major things that, you know, that always resonate with me is like, if you have something on your list to do, if it's not chunked down to an actionable item, then you haven't done your homework enough, right? So if I look at my list and, and it's like, you know, it says groceries, what, what does that mean?

So those two things, um, really kind of synced up nicely with my, um, Agile experience in corporate. And I think it was a. Really great handoff, um, for the entrepreneurial route.

Matt Edmundson: Brilliant. I, I, I like you, I, that's one of the overriding lessons I remember from the Dave Allen Getting Things Done stuff was if it's in your head, get it down because you're going to forget about it.

And this is where, um, I, going back to our earlier conversation, Scott, about Apple. Um, I have the, uh, the Apple Watch and I just love pretending I'm Michael Knight from Knight Rider. And as soon as it's in my head, I'm talking to my watch. I love that show, oh my goodness. And it's great. I've got it in to my reminders, you know, and, uh, it just works super, super well.

How do you, you've been doing this, you know, like 18 months, how do you recharge your batteries? What, what do you do to sort of stay on top of your own game?

Scott Overbeck: Yeah. Uh, one, one thing that I really decided to focus on when I went into the entrepreneurial route is, um, you know, getting enough quality sleep. Um, you know, I found that I was cheating my, myself, my body, my family.

And you know, like I was toast. I had nothing in the tank. Um, you know, so, so sleeping has been, been a huge thing. I also made the decision to, to stop drinking at all, right? Cause I was like, well, I, you know, I want to be able to kind of micromanage, you know, how my performance is. I don't want to invoke any other variables in there.

So, um, so I got rid of drinking, focus on my, um, focus on my sleep. I track everything I eat. Um, you know, it's, it's almost like a, like a mathematical formula that I'm, that I'm doing now, you know, so, so really just focusing on the things that I know that are going to have an impact, sleep being a huge, well, a massive one.

Matt Edmundson: Yeah. Massive,

Scott Overbeck: massive.

Scott Overbeck: Yeah, it's so true. Everything they say about alcohol is a great excuse if you're drinking it. When you're not drinking it, you're like, man, why didn't I stop sooner? I sleep better. I feel better.

Matt Edmundson: Yeah, yeah, it's, um, I can't say I'm teetotal, but I definitely, you know, I have maybe one or two drinks a week, but I never have more than one at a time, and I never drink past a certain time of an evening.

That's good. And it seems to have worked well, but how, in terms of sleep, what, in terms of sleep, Is it just a case of you've got more sleep, or have you done this, you know, this, these, one of these sort of latest trends where you've bought a mattress that can control temperature and all kinds of crazy stuff?

Right. Um, understanding your REM cycles. I mean, there's some free apps that you can Mm-Hmm. or websites that you can go to find out, like when, if I fall asleep at 11 o'clock and I. And I wake up at this time, am I going to be in the middle of a REM cycle or not? Because, you know, there's a lot of science that says that if you wake up and you're not completed with the cycle, you're going to wake up and you're going to feel groggy.

And if, and if you would wake up 20 minutes later, you're going to feel on top of the world. So, so I think understanding and playing around with that. It's kind of fun.

Um, and that I just wanted to wake up naturally. And when I woke up, I also made the decision that I would get up. I wouldn't just sort of snooze around in bed. Um, and what I've found is that I will wake up pretty much at the same time every day. You know, like just a little before, just a little before 7am, I am awake, um, and I'll get up and I'll, I'll do my, um, quiet time and I'll go do the gym and all that sort of stuff and then I'm, I'm good for the day.

But it's, it's fascinating how I've not actually needed an alarm clock, uh, for a while since I focused on creating that routine, um, talking about the power of routines.

Scott Overbeck: That's really cool. You know, it, it reminded me of, I think it's Mel Robbins, you know, that she does like a 3 2 1 blast off kind of thing.

So

yeah,

Um, that's pretty powerful. It's, it's very conditional, right? You're really just conditioning your body and be like, Hey, I've got control over this. Why do I need a backup alarm or a snooze alarm? I got this.

Matt Edmundson: I got this. Yeah. It's interesting. I, we've not got time to talk about it actually, but one of the things that I've found is when I looked at nature, there is definite, a definite sine wave.

So there's, you have

Boom. Uh, and actually, um, when I lived more according to the science of [00:47:00] nature, uh, and I created a nighttime routine, um, and a morning routine. And, and actually you need about, nature takes 70 minutes to transition from. You know, from where it is to, to, to being asleep, that's a really good strategy I found.

Um, and it really, really helped me. Um, but yeah, fascinating.

Scott Overbeck: I love it. I love it. You know, if there's anything that good that came out of COVID is one was like the, the realization that you don't have to be sending emails at all times of the day or night. You don't have to appear to be available at all.

And in fact it, it, it almost did a 180, which was like, why are you sending an email at three in the morning? What's

Wherever you say stop, that's the place I'm gonna stop and that's the question I'm gonna ask you. Stop. Okay, so,

the question, let me put it up here. Uh, in what areas are you happy to be good enough? Hmm,

I'm good enough.

Matt Edmundson: It's really interesting. It's a really good point. I remember years ago, listening to an interview with. I can't remember the chap's name. It'll come back to me. And he talked about something called the Theory of Eights. Um, and I Yeah, the Theory of Eights, the number eight. So the Theory of Eights.

And it, it was, it was a very simple idea. He said, listen, you know, everybody is trying to hit a 10 out of 10. They want a 10 out of 10 customer experience. They want a 10 out of 10 job. They want a 10 out of 10 vacation. You know, they want a 10 out of 10. Everything's got to be 10 out of 10. Everything's got to be excellent.

And he, his whole theory was, you know what, when you, when you live in a realm where you want 10 out of 10 all the time, the pressure is really high. Um, and. The disappointment is also really high because you don't hit, when you don't hit the 10 out of 10, you're disappointed. And so he had something called the theory of eights is like, I wanted every area to hit an eight.

He said, because when we're trying to hit 10 we weren't that consistent. Sometimes we'd hit it, sometimes we weren't, sometimes we would. And as a team, it then became very up and down. He said, when we, when our aim was to hit 10 across these key areas, we And he said, I found that we could do that every single time and every single day, then that's when life became interesting.

Scott Overbeck: I like that. It's kind of like giving yourself permission to lower the bar because you're going to be better off.

Matt Edmundson: And almost permission for it not to be perfect, which is an odd thing to say, I think, in the modern day world.

Um,

but

Matt Edmundson: actually, you know, I, I, it's okay. As long as I'm hitting eight out of 10, then I can be, if I hit 10 out of 10, I'm, I am laughing. I'm stoked. I'm really happy. Um, but I'm also really happy when I hit an eight out of 10. And, um, that creates a level of consistency, which is actually much easier to attain.

Um, how true it is or not, I don't know. I just thought it was a really interesting interview. I like it.

Scott Overbeck: I'm going to actually do a little research on that. You know, I'm, I'm not one to, to have idols, um, you know, um, sports and otherwise, but when you take a look at people in sports and you say, well, you know, the, the most famous people, like.

Yeah,

Matt Edmundson: that's such a good point. Yeah, such a good point. It's that thinking, isn't it, that actually, that, that drives this perfectionism, which causes us to do crazy things. Um, like I have a, I don't know how old your kids are, but I have a daughter, she's a teenager, um, and when she was younger, I was aware that she was seeing 3, 000 images a day.

It always had, they always had to have this 10 out of 10. And I think it's given rise to an anxiety in kids, which is, Scary. Uh, I mean, we've got the most anxious kids we've ever had. And I, and I'm not saying that's the sole cause of it, but I'm, I think it's probably added to it. Um, and just having those conversations with my daughter, because it's heartbreaking.

So how do people reach you if they want to connect maybe with you? Where work's concerned or just want to connect and just say, Hey, listen to you on the show, thought it was great. What's the best way to do that?

Scott Overbeck: Yeah. Thank you. So, uh, so two ways. Um, I'm fairly active on LinkedIn. You, you can look me up, Scott Overbeck.

Um, I've got a presence there. Um, You know, my profile is open so you can connect with me, you can message me, um, love to hear from you. Also my website, seacoastcg. com, seacoastcg for consulting group, cg. com, um, you can message me there as well and, uh, there's mechanisms on both platforms for scheduling a, uh, you know, a 30 minute session with

Matt Edmundson: me.

com or they'll be coming direct to your inbox if you sign up to the newsletter or just simply scroll down on your favorite podcast app and they'll be in the show notes as well. But Scott, listen, uh, thank you so much for coming on, man. Genuinely love the conversation. It got my brain going and I, I really enjoyed it.

I really enjoyed that. So thank you. Me too. Thanks, Matt. Appreciate it. Well, that's a wrap on another great conversation. Wasn't it great? A massive round of applause for Scott. In fact, I can do this. Hang on. Sorry, Scott. There we go. Yeah. Yeah. All right. Love it. This is what happens when you get a sound desk in your recording studio.

It's, I really enjoy that podcast. Uh, now remember, keep pushing to be more, don't forget to follow the show wherever you get your podcast from because we've got some more seriously compelling conversations. Up Our Sleeve, and I don't want you to miss any of them, and in case no one has told you yet today, let me be the first.

You are awesome. Yes, you are. Created awesome. It's just a burden you have to bear. Now Scott has to bear it, I have to bear it, you've got to bear it as well. Now, Push To Be More is brought to life by the fantastic Podjunction for transcripts or show notes. As I said, swing on by the website, Push To Be More.

Big kudos to the Podjunction team for making this show possible. But that's it from me. That's it from Scott. Thank you so much for joining us. Have a fantastic week, wherever you are in the world. I'll catch you on the flip side. Until then, keep pushing. Bye for now.