On today’s episode Adrian chats with Cian Mcloughlin, the founder and CEO of Trinity Perspectives, author of the Amazon #1 best seller Rebirth of the Salesman and co-author of Amazon #1 best seller Secrets for Business Success and has been voted one of the Top 50 Sales Blogs in the world for four years running.

Trinity Perspectives is a boutique training and consulting company specialising in Win Loss Analysis and Sales Transformation, and in this conversation Cian talks about how Win Loss Analysis can apply to your trades businesses.

To find out more about Cian and Trinity Perspectives, you can head to the Trinity Perspectives website (https://www.trinityperspectives.com.au/)and follow Cian on LinkedIn (https://www.linkedin.com/in/cianmcloughlin/).

Plus, Cian has been generous enough to share a FREE copy of his bestselling book Rebirth of the Salesman with today’s listeners. Download your copy here: https://f.hubspotusercontent10.net/hubfs/5171165/Rebirth%20of%20the%20Salesman%20free%20download.pdf.