Artwork for podcast More Clients, Less Effort.
012: Building Leverage and Scalability into Your Business with Michael Buzinski
25th September 2023 • More Clients, Less Effort. • Tim Hyde
00:00:00 00:41:03

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The journey of growing a service-based business brings to light two crucial strategies that hold the key to success: leverage and scalability. For business owners with a vision, these concepts offer the means to build a thriving, profitable enterprise.

In this episode of More Clients Less Effort, we discuss building leverage and scalability into service-based business with Michael Buzinski. He aids service-oriented enterprises in removing the time-consuming and bothersome aspects linked to the execution of digital marketing campaigns.

After growing his agency to $2.3 million in revenue, Michael realised he was still experiencing "entrepreneurial poverty" - working hard but unable to pay himself a fair wage as the business owner. It’s the motivation on his mission to help other service businesses avoid the same situation by maximising profitability and revenue growth.

The conversation also highlights Michael's “The Rule of 26” which covers simplifying digital marketing into three metrics that tangibly impact revenue with a leveraged output.

Embedding leverage and scalability into a service-based business involves strategic decision-making and effective execution. Michael generously shares his hard-won lessons and insights from his journey so you can avoid entrepreneurial poverty and maximise profitability, don't miss out on this episode. 

WHAT YOU’LL DISCOVER IN THIS EPISODE: 

  • Michael's experience with entrepreneurial poverty and how he got out of it  (02:45) 
  • The key difference between product-based and service-based business (08:20) 
  • The importance of leveraging resources and people to scale profitably (10:15) 
  • What is The Rule of 26 and how does it impact revenue growth (15:12) 
  • How to identify your ideal "soulmate" clients (26:30) 
  • Strategies that leverage marketing scalability (31:15) 
  • Quick fire questions with Michael Buzinzki (34:58) 

CONNECT WITH MICHAEL BUZINSKI

LinkedIn:
Michael Buzinski: https://www.linkedin.com/in/michaelbuzinski/
Buzzworthy: https://www.linkedin.com/company/urbuzzworthy 

Twitter: https://twitter.com/URBuzzworthy 

Facebook:
Buzzworthy: https://www.facebook.com/urbuzzworthy
Michael Buzinski: https://www.facebook.com/buzinski/

Instagram:
Michael Buzinski: https://www.instagram.com/michael.buzinski/
Buzzworthy: https://www.instagram.com/urbuzzworthy/ 

YouTube: https://www.youtube.com/@urbuzzworthy

Sharing You Are Buzzworthy Podcast: https://www.youarebuzzworthy.biz/share


Connect with Tim Hyde 

  • Website: https://winmoreclients.com.au/ 
  • Facebook: https://www.facebook.com/winmoreclients 
  • LinkedIn:  https://www.linkedin.com/in/tim-hyde-crm/ 

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