Transcripts
Jason S. Bradshaw: Hey friends, it's Jason S. Bradshaw, and welcome back to Chats With Jason.
Now let me ask you a question. What happens when some of the world's most disruptive marketers, coaches, and creators walk on stage, not just to teach tactics, but to shift your soul?
That's what day two of Funnel Hacking Live did for me.
t here to give you a play by [:
Jason S. Bradshaw: Day two kicked off with Trent Shelton. Now Trent's, a former NFL player, turned motivational powerhouse, and he didn't just kick off the day he cracked it wide open. Here's the truth, he drilled into us. You are enough. But being enough doesn't mean staying where you are. It means activating the version of you that already exists but that you haven't met yet. He introduced us to self-worth mastery and reminded us application creates transformation. Inspiration without action changes nothing.
[:Jason S. Bradshaw: Trent taught the three selfs:
The self-belief. The ceiling on your dream is your belief in it.
Self trust. Even when it doesn't make sense, trust your assignment.
And self-confidence. The magnet inside of you that draws the world towards your mission.
One line from Trent's presentation that I won't forget stop bringing your dreams to people who aren't dreamers. It's not just inspirational; it's strategic, because your environment either affirms or erodes your purpose.
at was the whole positioning [:And during his session, he broke the framework down for us. His hook - stop the scroll. Story - transfer the belief, and three, the offer - stack so much value that they'd feel crazy to say no.
Now you'll also hear another speaker during the sessions that I'm doing on Funnel Hacking Live that talks about making sure that when you're stacking the offer, it makes sense. No good including beach towels if you're offer is all about visiting a desert, for example.
this perfect webinar funnel [:And I couldn't agree more.
The real joy with having someone like Russell at an event like this is the unexpected moments. So here we have Russell taking us through his one-to-many selling framework, but later in the event, he actually built out a perfect webinar using this one-to- many selling framework for an audience member - on the spot - who was selling a service around dogs and how they can help care for people with different levels of abilities.
story offer. If you wanna go [:
Jason S. Bradshaw: Moving on from Russell though, we went to Eileen Wilder. Now Eileen is a former pastor turned seven figure speaking coach. Eileen walked on stage and rewired how you could view speaking and selling. She showed us that people don't buy from logic, but rather they buy from emotion. Now, just as I've said that, I bet you've nodded an agreement that you know that. But how often do you, and I, go to sell from a point of logic?
n S. Bradshaw: She said with [:Procrastination is the assassination of your destination. It was one of those light bulb moments that came out from her speech. She challenged us to stop hiding and to go pro now. Make the decision that in everything that you're going to do, you're going to be the pro version of it. Not the amateur, not the person trying, but you're going to give it at us all and be the pro version of it.
s that demonstrate the proof [:She also shared that stacking soundbites, uniting the tribe and transferring energy because energy sells. Now, stacking the soundbites was an interesting take on how to present. She shared with us that stacking soundbites is a way to bring additional credibility to your message.
nforce your message but also [:She also reminded us that whenever you are presenting, you are selling. Now you might say, no, that's not true. Sometimes I'm just there to inform. To inspire. But you are selling 'cause you want them to buy into your idea. Selling isn't just about the transfer of cash for your information or for your services or goods, it's about getting people to buy into your message as well. So, Belief and Identity Transformation System (B.I.T.S.) help them see themselves in the story and use sound bites from notable individuals to disrupt the pattern, to reinforce the message and to keep people engaged.
eaks were something that you [:
pitch earns its place. If it [:
Jason S. Bradshaw: And he showed us how to layer our offers in a way that builds perceived value and that shocks with the drop and the stack isn't fluff. It's the crescendo. It's like classical music, he was saying. It's about creating a buying frenzy. And when you do it right, you don't need a hard close because the value closes the deal for you. And, that's an interesting perspective because the stack is about delivering value and that value creates the desire and the frenzy for people to buy versus you creating or some sort of hard close.
look at the stack. I'm gonna [:
Jason S. Bradshaw: In the stack, think of it like this... your customers are going to buy your core product, but to create the frenzy, the energy, the excitement to buy it now - you give them additional things to help make them achieve the transformation. It's not about layering on more things, it's about laying on more items that will help them achieve the transformation. That's key. So how could you do that?
ount. Why is that important? [:So the stack should help you achieve the transformation, not be disconnected from it.
Second thing it might put in to the stack is access to storytelling secrets from yourself or from, if you're in Russell's world, he obviously has lots of resources and lots of past things. So again, why would you put that in? Because it helps you become better at achieving the transformation. It moves you from point A to point B faster.
one problem and potentially [:Armand Morin, it's M-O-R-I-N, has done over a hundred million dollars online, and he swears by stacking the offers to build that buying frenzy. How can you stack them today to make saying yes to your core offer irresistible, a no brainer.
Jason S. Bradshaw: We then moved on to Ashley Kirkwood. Now she's an attorney turned movement making speaking coach and wow, she really, really rocked the stage. There's no other way to say it. She bought the energy.
is big fake bus, made out of [:Now, she weaved the bus into her presentation, including bringing people up onto the stage from the audience and having them in the bus and out outside of the bus. The point is, when you are on stage, is there something you can incorporate, something physical, a prop that you can incorporate into your presentation that [00:15:00] helps keep people engaged? Or in an online ad to stop the scroll? To spark a conversation?
Jason S. Bradshaw: She reminded us that you can't convert attention if you don't capture attention. So use props, passion and purpose. She calls that the trifecta - to stand out, to stop the scroll, and to spark a movement.
you have to know what works, [:Tim showed us that his origin story paired with his zero irresistible lead magnets and lifestyle automation that has fueled over 47,000 sales of his masterclass and his approach is lead with transformation, drive, show up and reward action.
hat deliver the bare minimum.[:Now, the Tim Shield's way is he actually creates the lead magnet and displays the lead magnet as a book. So it's formatted like a book. It's got beautiful imagery on the cover. It's got a proper cover, and you can buy his lead magnet through Amazon 'cause he uses Amazon self-publishing tools to have it as a purchasable book through their platform.
tends his perceived level of [:And when you look at his webpage and you see this book, it doesn't feel like a lead magnet. It feels premium. It feels like something of value. So I really took that away from him and personally felt quite challenged about how can we recreate our lead magnets to be more premium, to have a higher perceived value and increase our credibility at the time. So a little bit of extra effort - and he does put a lot of effort into his lead magnets, can completely shift how they're perceived, and it's one of the tools he uses to get people engaged and to sign up for his webinars.
on S. Bradshaw: Now the next [:
phy and the photographer was [:So how can you apply that to you and your expertise?
So he reminded us that his approach is to lead with transformation - and that scaling doesn't have to mean burnout. You don't have to do a hundred live webinars every month. You need to dial in your webinar and then you can automate it. And he believes with the right system, you can be selling 24/7 without sacrificing your soul.
Jason S. Bradshaw: We then moved on to Josiah Grimes, and he's a real estate investor and really leans into the video sales letter funnel.
[:Jason S. Bradshaw: He broke down what he calls the Frankenstein funnel. Ultimately he said, we spend too much time on video sales letters being pretty. And he says they don't need to be, they just get the camera out and start recording. It's the message and the offer that matters.
Jason S. Bradshaw: He thinks also that using quiz funnels and AI driven segmentation and lead scoring will help you deliver more personalized or what appears to be more personalized video sales letters in your funnel, and that will help lead conversion.
rests and their pain points. [:Now, we heard earlier that every word in your pitch should earn its place. Josiah's statement was that every link, every step in the buyer's journey should earn its place or get replaced. If it's not helping convince the customer that you can help them achieve the transformation and therefore they should buy from you, and it doesn't serve to exist in the funnel, in the journey that you take your customers on.
So there you have it, day two of Funnel Hacking Live 10. I've given you in about 24 minutes what was speaker after speaker, eight hours of constant thought, constant inspiration, constant ways to transform in small and big ways.
hem look premium. What would [:How is it that you could improve your business if you'd learned to stop the scroll to reengage and create a communication?
Jason S. Bradshaw: And to recap really quickly, Trent started by reminding us that greatness begins with you and me. We need to make the decision, each of us individually. To absolutely show up and to do our best and to transform so that our best is always delivering.
Russell gave us the map on how to sell it.
Eileen told us how to speak to transform, not to inform, and I've shared with you today a couple of hints that you could implement straight away. You could go and change your lead magnets. You could change your offer to help people speed up their transformation.
Armand [:Ashley, of course, reminded us to be radically unforgettable.
And Tim proved that you can automate sales without losing humanity.
And Josiah gave us a really important reminder that video sales letters absolutely can work, but you have to be talking to the person and their pain points.
And me I just didn't sit in the crowd. I showed up to invest because I know that every insight I gain is a seed I can plant in the businesses I help to grow.
Transform your business. And [:
