Pascal Fintoni and Roger Edwards look back at the making and marketing of 'Rocky' the 1976 film introducing us for the first time to Rocky Balboa, an underdog fighter from Philadelphia who became the iconic character of one the most famous film franchises.
People consider Rocky to be amongst the greatest sports films ever and it received ten Oscar nominations at the 49th Academy Awards, winning three.
But before its most incredible success, what was it like to make and market a movie in 1976?
This conversation was originally recorded for episode 24 of the 'Two Geeks And A Marketing Podcast' audio and video series.
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About the Film Marketing Academy
It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:
- '70s and '80s Classics
- Action and Adventure
- Horror and Terror
- Sci-Fi and Fantasy
- Thriller and Mystery
- Comedy and Drama
New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!
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Follow us online for bonus content on film marketing and promotional tactics from across industries:
The Film Marketing Official Website
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Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube
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Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.
Until the next time, continue to make your film marketing campaign better and faster.
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The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.
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