Today we're talking about a fundamental aspect of successful client interactions: understanding the "What's In It For Me" aka WIIFM principle. In most coaching sessions, I often emphasise the importance of considering the WIIFM factor. This concept is crucial because sometimes, we can get caught up talking about ourselves or our results, rather than focusing on what truly matters to our clients.

Whether you're prospecting, in a listing presentation, or overcoming objections, never lose sight of what's in it for your client. It's essential to highlight to them why your services or benefits are important to them, because ultimately, people's number one subject is themselves.