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55: Death to the Marketing Funnel - with Jody Spencer, CMO and GTM Growth Advisor
Episode 5510th April 2024 • Women in B2B Marketing • Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
00:00:00 00:51:44

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In this episode of "Women in B2B Marketing," host Jane Serra engages with Jody Spencer, a seasoned fractional CMO and GTM growth advisor. They delve into the evolution of the marketing funnel into an "infinity loop," advocating for a customer-centric approach that focuses on quality interactions over quantity. Jody challenges outdated metrics and emphasizes the importance of adaptability in the fast-paced marketing landscape. They also discuss community-led growth and the shift from "go to market" to "go to network" strategies, highlighting the power of authentic relationships and community engagement.

Jody walks us through:

  • The concept of "Death to the Funnel" and the shift from traditional funnel structures to an infinity loop in customer journeys
  • Evolution of the traditional marketing funnel to the "infinity loop"
  • Re-envisioning content and the customer journey
  • Use of TOFU, MOFU, and BOFU in marketing
  • Adapting to signals from potential customers
  • Community-led growth, its evolution, and the significance of authentic relationships and value provision within communities
  • Quick thinking, experimentation, and adaptation in today's marketing landscape
  • Creating a community versus sponsoring a community
  • The impact of imposter syndrome in the marketing industry
  • Overcoming self-doubt and seeking help in career transitions
  • Challenging the notion of being the "smartest person in the room"

Key Links:

Guest: Jody Spencer -

Host: Jane Serra -




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