What if marketing—something so many of us resist—isn't really about selling at all, but about helping people recognize themselves in a story that speaks to their hopes, to their fears, and to their longings?

Today, we're talking about Story—story with a capital "S." Not simply storytelling as a communication skill, but Story as the invisible thread that shapes our identities, our relationships, our businesses, and the way we move through the world.

We are #LiveInTheHive with Paul Furiga, founder of Capital S Story. For decades, Paul has helped leaders, organizations, and entrepreneurs discover that beneath every successful message is something far more profound: a story that reveals not only what we do, but why it matters.

In this episode…

• Since the beginning of time, storytelling is encoded in the human experience. “The Storyteller” held a revered position in tribal society, entrusted with recording the experiences and lessons of life. What then is the relationship between Storytelling and Identity?
• What is the importance of telling an authentic story in business, both individually and organizationally?
• The word authentic gets thrown around a LOT. Paul weighs in with his experiential definition.
• How has marketing evolved, and what has the role of storytelling played in this evolution?
• What is the capital S story? And what fundamental questions does it answer?
• Archetypal stories. What are they and how can they be used to engage an audience?
• How do companies lose VS evolve their stories?
• How can we move from hiding behind a polished narrative into sharing a dynamic, real story?
• Paul shares some very unexpected FUN FACTS from his storytelling legacy.
• What is the ONE word – for YOU – that describes Leadership? Paul and I shares ours.
• So many stories! So much more...

Find Paul HERE.

https://www.linkedin.com/in/paulfuriga/

Come see me, Sandra Bargman, at Magic Thread Media for a conversation about how we might work together.

And please, don’t forget to leave a review at Apple Podcasts!

My website HERE.

#AuthenticStorytelling #CapitalSStory #LeadershipStorytelling #BusinessStorytelling #MarketingThroughStorytelling #StoryDrivenMarketing #TheEdgeofEverydayPodcast #MagicThreadMedia

Mentioned in this episode:

This show was brought to you in part by the Magic Thread Media Network. To learn more visit: https://magicthreadmedia.com/