Salesforce is reportedly paying around $2 billion for Listen Labs, and that's just the start. This week's episode digs into what happens when AI research tools move into the software we already use every day, why shopping agents are rewriting the path to purchase, and what Pew's take on synthetic respondents means for the future of surveys.

Plus, a stat that should make every marketer pause: 75% plan to spend more on AI, but only 23% of consumers trust its recommendations.