Unlock the strategies behind distributing brand-funded entertainment on a global scale. In this insightful session, Luci Sanan, Matt Rotondo, Dominic de Terville, and Anthony Newman share their experiences and tactics for achieving international success with branded content. Learn how to navigate the complexities of global distribution, from understanding diverse markets to leveraging partnerships with global hit makers. This discussion provides valuable lessons on creating compelling content that resonates across different cultures and platforms, ensuring your brand reaches and engages a worldwide audience.

Speakers:

• Luci Sanan, Head of Branded Entertainment, 53 Degrees North Media
• Matt Rotondo, Managing Director, Sugra23
• Dominic de Terville, Director of Branded Content & Audio, Zinc Media
• Anthony Newman, Brand & Marketing Director, Macmillan Cancer Support

Takeaways:

• Effective distribution strategies for brand-funded entertainment.
• Navigating diverse international markets.
• Leveraging partnerships to create globally resonant content.

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