Effective external communications are a critical part of crisis management. But when a crisis event occurs, many companies struggle with acquiring factual information and responding in a way that doesn’t cause undue panic.

In this episode, Larry Robert, VP of Business Continuity and Risk Management at Rockland Trust, joins Peter to break down the challenges of external communication and offer advice on how companies should approach it.

What we talked about:

• The framework for building an effective business continuity program
• Common internal and external communication challenges and how to solve them
• Implementing a mass notification tool for faster crisis response
• The importance of crisis management training for employees

Resources mentioned during the podcast:

• Email Larry Robert
• Sippican Continuity Services

The Employee Safety Podcast is hosted by Peter Steinfeld, SVP of Safety Solutions at AlertMedia.

You can find this interview and many more by subscribing to The Employee Safety Podcast on Apple Podcasts, Spotify, or here.