A conversation with Shil Patel, who owns radio promo company Tiger Bomb Promo. He’s done promo campaigns for Sufjan Stevens, Stephen Malkmus and the Jicks, Hiss Golden Messenger, Julia Holter, The Magnetic Fields, Daniel Romano, Sarah Shook & The Disarmers - and many many many more.

If you want to know more about how a radio campaign works - Shil is going to break it down for us. He shares the components of a campaign, how he gauges if the campaign is successful, the hidden benefits of doing a radio campaign, and some of his best advice to up and coming musicians.