We had a great time on our interview session with Annie McAllister talking about THE GUEST EXPERIENCE- MORE THAN JUST A PHOTO OP.
Annie brings a wealth of expertise with 14 years of dedicated experience in event production, positioning her as an invaluable asset to the 15|40 family. Her professional journey encompasses a diverse range of projects, from large-scale extravaganzas to intimate gatherings, making her a seasoned professional in the world of event management. Her comprehensive background spans the realms of broadcast, streaming, and music festivals, where she has demonstrated her prowess in overseeing projects at some of today's most coveted live events and premieres. Annie’s multifaceted skill set extends to various spaces, including conferences, award shows, fundraisers, experiential activations, brand launches, hospitality design, and large-scale live events.
In her role, Annie places a strong emphasis on overarching project management, design, and client relations, ensuring a seamless and exceptional experience for all stakeholders involved. With a keen eye for detail and a commitment to excellence, she has cultivated enduring relationships in the industry. Her collaborative approach, strategic vision, and commitment to delivering unparalleled results have consistently elevated the experiences of both clients and attendees alike. Her dog, Benny and her cat, Pickle are both pretty neat too.
Annie shared a wealth of information about:
- how she would define a great Guest Experience;
- how to respond when a client asks for a ‘WOW’ moment;
- an example of a WOW experience;
- if there is a starting place of inspiration when building the concept of an event;
- which area of the Guest Experience is the most critical to get right; and
- so much more!
Connect with Annie McAllister:
Connect with Annette Naif:
Cheers!
Annette
EVENT AND WEDDING PLANNING WORKSHOP - If you are looking to start your own event or wedding planning business (without making costly mistakes), or have an event or wedding business you are struggling with and don't know how to turn things around, join us in the Event Planners Society FB Group where we will be announcing our next Workshop. You won't want to miss it!
EVENT CONSULTING - If you are looking to host a live, hybrid or virtual event and have no idea where to start or need help finding a great venue for your event, reach out to us to set up some time for a FREE consultation call at [email protected]. Happy to help!
