This is the second part of our three-episode mini course on creating your unique snowflake in a blizzard of podcasts.

In our last episode, we discussed how you decide what your show will be about. In this episode, we take the next step of providing a three-step process for differentiating your show, so that it attracts attention and creates connection.

The path to differentiation involves …

• Doing your research — in your market, out of our market, and even outside of podcasting
• Making the best decision and moving forward
• Planning and producing with conviction, while still maintaining an open mind
• Identifying opportunities within your chosen format to brand your show and make it yours

That last bullet is a meaty one. It includes branding the beginning, middle, and end of your show with the right music, intro narration, tagline, recurring questions and sections, and even your call to action. We linger here for a little while, providing many ideas and examples.

If you want to add meaningful differentiation to your show, don’t miss this episode.

We also have a couple of podcasts to recommend:

• The Way I Heard It — by Mike Rowe
• Zero to Book — by Pamela Wilson and Jeff Goins

Listen, learn, enjoy …

Listen to The Showrunner below ...