I am a trust fund baby. That “trust” just happened to be The United States Social Security Administration. I was raised by a blind, single mother on social security disability. For most of my life, I told myself that story, and it profoundly impacted the way I viewed myself and my childhood. The “poor kid” narrative kept me from pursuing opportunities, seeing myself as worthy, and allowing myself to take up space.

Reframing that narrative changes everything. I’m instantly filled with an immense sense of gratitude. I’m also imbued with an overpowering sense of responsibility. An entire nation of people chose collectively to invest in me. I have to make sure they see returns.

I think one of the most important skill sets an entrepreneur can cultivate (and something I still struggle with on a daily basis) is learning how to reframe events and situations so they serve us instead of holding us back.

The entrepreneurial endeavor is a massive contradiction in action. For an entrepreneur, every problem must be an opportunity. Learning how to frame and reframe our circumstances puts us in the mental mode of being able to quickly identify and capitalize on these opportunities.

Do you have a success story that began with a setback? Share your experience and help others see the opportunity in their challenges.

0:00 Why Every Problem Should Excite You: The Most Vital Skill for Entrepreneurs

3:17 Entrepreneurship is a contradiction in terms

6:07 Every setback is an opportunity

6:58 The skill I learned amidst growing up poor

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This video might be a little over the top, so my ask of everybody,

2

especially my long time subscribers,

is to maybe protect me from myself and

3

let me know whether or not this is the

type of content you'd be interested in.

4

Let's calibrate together.

5

You can say, hey dude, you're, you're, you

know, you're sharing a little too much.

6

Why don't you peel it back and

talk more about Google Ads?

7

That said...

8

I have a topic that I was inspired to

write about on my Twitter thread and

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now I'm shooting a video on it which is

one of the most important lessons I've

10

ever learned as an entrepreneur is the

ability to reframe and I'll give you my

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journey towards learning that lesson and

then, and then maybe some other examples

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that might be a little more sterile.

13

I was raised by a blind single

mother on social security disability

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in Albuquerque, New Mexico.

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And I've probably said that

sentence a hundred million times.

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Because I, was obsessed

with that narrative.

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Me and my little brother were

effectively welfare babies and

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I loved telling people about it.

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I loved telling people how poor

we were and, how hard things

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were and, it was my identity.

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I was wrapped up in it, and it was wrapped

around me, and I used it as a shield and

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a sword and because I was a poor kid,

there were just things I couldn't do, and

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it held me back in ways that I'll never

even begin to articulate, probably in

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a bunch of ways I don't even understand

still it was my excuse, It's amazing

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opportunity that was thrust upon me.

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I ended up I was 19 years old and I made

friends with a gentleman Who's my now

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business mentor of 20 years and he and

his wife took me to Egypt for a wedding

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He had a friend who's getting married and

he said hey, why don't you come with me?

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I'd never traveled internationally and

barely traveled out of the southwest

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And all of a sudden I find myself

in Cairo sitting at This little

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table outside of a bazaar having

amazing tea, but I'm surrounded by

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while a beautiful country, Egypt doesn't

have the strong social safety nets that

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the United States has for various reasons.

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This isn't an indictment on anybody,

but, you know, there are these little

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five and six year old kids running up

to us asking for money, and they're

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literally sleeping on the streets.

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And I realized right away, oh, I'm not...

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I never was poor.

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maybe we were beans and rice or ramen

family, but we never went to bed hungry.

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Never slept outside.

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And it shattered my illusions immediately.

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It was such a blessing.

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Just to realize how lucky I was and that

was the reframe that was the reframe

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any one of those kids could have been

and probably was smarter than me more

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industrious than me More capable than

me and they didn't have what I had.

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I had Effectively a trust fund Maybe not

in the traditional sense But the United

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States Social Security Administration was

a trust and an entire nation of people

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had more or less voted on Providing for

me and my little brother and giving us the

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opportunity to have opportunities and that

was a massive reframe that led to so Many

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I couldn't have done anything that I've

done since without first understanding

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that and that's the funny thing about

entrepreneurship Entrepreneurship is a

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contradiction in terms Entrepreneurship

It's about solving problems.

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In order to do that, you have to perceive

the opportunity within the problem.

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And for most of us, we're trained

to see problems as problems.

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And rightfully so, by the way.

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That's how problems should

be perceived by most people.

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But most people aren't entrepreneurs.

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And if you want to be a really

good entrepreneur, every problem

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has to be an opportunity.

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First.

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Every problem has to be an

opportunity first before you

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can go and solve that problem.

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And before you can, build a

business grow and expand and

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make money and be successful.

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So learning to reframe Might be the most

important skill you can cultivate as an

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early stage entrepreneur And i've got

a couple of really specific examples

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that maybe aren't as sad or depressing

as mine the first one is airbnb the

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founders of airbnb Were having trouble

paying their rent I mean you want to

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talk about an amazing reframe here

are a couple of guys who are like, We

70

don't know where we're going to live.

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But you know what?

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Other people have this problem too.

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And I've been couchsurfing

for the last couple of weeks,

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and that's actually really...

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Helped you scratch that itch.

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I wonder if we don't build a website

that lets people rent off the the spare

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room or their spare couch Like what an

amazing way to make lemonade out of lemons

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slack same thing In terms of the reframe

slack was an internal communications

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tool built by a gaming company To

keep the remote employees engaged.

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Here's what's funny the gaming company

failed So, imagine you're the owner of

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that company Stuart Butterfield, and your

company goes down in a ball of flames.

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Most of us would just sit there self

flagellating in a bathtub of gasoline

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lighting matches like, woe is me.

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But this cat was like, you know what?

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We sure do talk good.

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You know, like, wow, reframe to take

something out of the embers and the

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ashes and turn it into such a powerful

tool that literally everybody uses.

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Not literally.

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I gotta stop using that word.

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So incorrectly Instagram,

Instagram was a pivot.

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Instagram started as a failing

location based social platform,

92

never gained traction.

93

And then Kevin, I don't know, I'm

going to pronounce his name right.

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Kevin Systrom turned it into a photo

sharing platform, perfect reframe.

95

And I think that if you and I, and

the rest of the entrepreneurial world

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can begin to cultivate this, ability,

and you already have it by the way,

97

it's why you're an entrepreneur.

98

You wouldn't be an entrepreneur

without this ability being innate.

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But you want to, find it and

you want to isolate it and you

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want to build it like a muscle.

101

Every, every setback is an opportunity.

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Every disadvantage is a

potential strength to draw from.

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And if that sounds like hoorah horse

shit, then I don't think you're paying

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attention and I think you're wrong.

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Like, you really have to believe that.

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You have to integrate

it on a cellular level.

107

Get excited about challenges.

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Like, train yourself to

get excited about problems.

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And if you can do that, you'll

start to see the opportunity

110

in literally every problem.

111

And I'd love to know if

you agree or disagree.

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You know what I'd really love to

hear, especially because I was super

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vulnerable at the very beginning and

I gave you more than I usually share.

114

I'd love to hear yours.

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What are the reframes?

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What brought you here?

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What are the things that you thought were

challenges but actually ended up proving

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to be massive, amazing opportunities?

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I'll add to mine, having grown

up poor, Relatively poor.

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I'm amazing with money.

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I really value it.

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Not obsessively.

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Not, like in a Scrooge McDuck way.

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I don't have it all in an

empty pool that I swim in.

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But there's just things that

I don't need that a lot of my

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friends really seem to need.

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or, a minimum, there are

things that I can go without.

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And, I don't know that I would

have gotten this far had I not been

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really good at the game of money.

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and I've seen some people that

early stages were making way

131

more than me and were way more

successful than I, than I was.

132

But they had a, a lifestyle

threshold they had to maintain

133

that kept them from being able to

invest and reinvest and go without.

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Really set me ahead.

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you know, there's another reframe there.

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There's a problem that became

an amazing source of strength.

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And I want to know what yours are, truly.

138

You'd make me feel better about

what's going on with this video.

139

Hit me in the comments.

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Let me know what your reframes are.

141

Let me know the struggles that

turned into successes into strengths.

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And, if this video was helpful like and

subscribe, and I'll see you tomorrow.