Are you familiar with Martin Conroy’s famous Wall Street Journal sales letter about the two young men?
Legend is, it generated over $1 billion in subscription revenue for the Wall Street Journal — and actually probably generated over $2 billion in total…
And that it was mailed successfully for 30+ years…
Which is why many copywriters consider it a LEGENDARY ad worth swiping and copying and studying from.
But here’s the thing…
Even though it’s a GOOD ad...
It’s NOT nearly as GREAT (much less LEGENDARY) as it’s often made out to be.
In fact, it might just be a mediocre ad that only succeeded on sheer marketing stupidity.
How do I know this?
Well, I picked up a little industry insider info…
That calls to question every single myth that supports this ad’s reputation.