Tom McFadyen, CEO of McFadyen Digital and author of "Marketplace Monetization" and "Marketplace Best Practices," shares his extensive expertise on the transformative power of marketplaces live from the Mirakl Summit.

Learn about the asset-light model of marketplaces, the importance of developing a comprehensive marketplace strategy, and the benefits of selling on established marketplaces. Tom also discusses key topics such as brand protection, marketplace differentiation, and the evolving landscape of marketplace monetization.

Explore the cutting-edge features and capabilities offered by Mirakl, including retail media networks, fintech solutions, and AI-powered tools that enable businesses to go beyond the traditional marketplace model. Gain valuable insights into the marketplace maturity model and the multiple monetization opportunities available, from data insights to advertising platforms.

Whether you're an e-commerce professional, a business leader, or an entrepreneur, this video is packed with actionable advice and strategic insights to help you unlock the full potential of marketplaces. Don't miss out on this opportunity to learn from one of the industry's foremost experts and take your business to the next level.

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