Shownotes
If you've been treating your podcast and your Instagram like they're basically doing the same job in different formats, this episode is going to shift how you think about your entire marketing strategy.
Social media is a discovery tool. It was built for fast content, fast attention, and keeping people scrolling. And it is really good at that. But trust? The kind of trust that makes someone decide to hire you before they ever reach out? That is not what it was designed for, and asking it to do that job is where so much of the exhaustion comes from.
In this episode, I share what social media is really built for, what your podcast does that Instagram simply cannot replicate, and why building that foundation with real intention before you launch matters more than most people realize.
I also get pretty honest about my own complicated relationship with social media and why I finally gave myself permission to stop forcing it.
If you have been told to just start a podcast and figure it out later, I want you to think carefully about that advice before you take it.
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