When will we see the beer of the cannabis world? There are so many companies doing innovative work, surely one of them can come up with a product that sets in quickly, wears off predictably, and provides a party-like buzz. CEO of Lively Spirits Matt Cohen says that’s exactly what they’ve created. His newest product, purejuana, is set to disrupt the alcohol industry by offering customers a cannabis “alcohol replacement.” How does it work and why hasn’t anyone done it before? What sets it apart from other cannabis-infused beverages? Find all the answers to your questions in this week’s Cannabis Tech Talks. To learn about Lively Spirits and Purejuana, head on over to purejuana.com! This week's episode of Cannabis Tech Talks is brought to you by Enlighten If you work in the cannabis space, let Enlighten help your company better understand, navigate and reach customers throughout the entire customer journey by getting started at getenlightened.io