In this episode of the Deeply Rooted Business Podcast, we're diving deep into the trends that will shape your wellness business success in 2025. From the evolving landscape of authentic marketing to the strategic use of AI, we're breaking down what really matters for your business growth.
Think beyond the typical "trends to watch" lists. We're sharing practical insights on how to implement these changes in your business, ensuring you're not just following trends but leading with purpose.
Whether you're a seasoned entrepreneur or building your business foundation, this episode provides actionable strategies to help you navigate the changing business landscape with confidence and clarity.
In this episode, we cover:
00:46 The business shift nobody's talking about
02:03 Authentic marketing: Beyond the buzzword
06:43 AI integration: What actually works
11:04 The new rules of building trust online
14:38 Why mid-ticket offers are making a comeback
17:23 Ethical marketing: More than just good PR
19:45 Your action plan for 2025
Links and resources mentioned:
Grab your Social Media & Content Planner (Powered By Notion): https://thewellnesscollab.gumroad.com/l/social-hub
Grab the Aligned Leads Formula: https://gal-agency.com/aligned
Check out Jason and Caroline Zook of Wandering Aimfully: https://wanderingaimfully.com/join/ref/226/
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Jess Website
Rachel's Website
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
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Rachel's Instagram