On this episode of The Data Storytellers podcast, we delve into how data analytics is transforming traditional industries with Juca Tornovsky, Senior Director of Analytics Products at AB InBev. Juca discusses his journey from software development to leading data-driven initiatives that reshape how beverages are marketed, sold, and distributed globally. Our conversation explores the integration of advanced analytics into e-commerce, marketing strategies, and logistical frameworks, underscoring the significance of cross-functional collaboration, innovative thinking, and ethical considerations in leveraging technology to enhance consumer engagement and business efficiency.

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00:08 - Introduction and Juca's background in data and beverage industries

02:15 - The evolution of AB InBev's approach to data analytics

05:56 - The importance of organizational design in analytics

10:02 - Challenges and strategies in data-driven transformation

14:52 - The impact of data analytics on business operations and decision-making

20:12 - Best practices for integrating analytics in large organizations

25:56 - How AB InBev uses data to drive marketing and sales strategies

29:22 - The significance of talent and team composition in data initiatives

33:23 - Future trends and the role of data in shaping business strategies

39:00 - Concluding thoughts on the power and potential of data in the beverage industry