"I received an email a few days ago from a Meetup organizer. The subject line said, ”Thanks for Meetup.”
The email read, "David, I'm grateful for Meetup. My mom is in the hospital, and she's probably going to die. Because of all the great friends I've made through running my groups, I'm not alone. People come over to support me at this difficult time. Thank you!"
This is a real story. Every few weeks, I get a few powerful emails like this. As a leader, you need to connect with your customers, and you need to find ways to tell these stories to your team, so they connect with the customers as well."