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Notes from the Den - 10. I'm back with some AI updates
Episode 2414th June 2024 • Reframing Marketing • Simon Batchelar
00:00:00 00:04:30

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This week, an update on upcoming content and why I'm focusing on the fast-changing world of AI.

If you want to receive my video updates, you can become a subscriber on my website:

https://simonbatchelar.co.uk

Find out more about Summer Camp:

https://happystartupsummer.camp

Transcripts

Speaker:

Hello and welcome to Notes from

the Den, coming to you from a

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secret location in the South Downs.

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So I am back from a nice holiday away.

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I went to Japan, which was amazing to

experience lots of different things in

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terms of culture, food, places, people.

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Yeah, it was an amazing experience

and yeah, really enjoyed it.

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However, it is also good to be back.

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And I'm today up in the den,

weather is very changeable.

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It's going between incredibly

bright sun and quite strong

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wind, and then very heavy rain.

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So you might hear a little bit of

that in the recording, because the

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den keeps shaking and wobbling around.

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So, , What have I been working on?

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So Recently I've been listening to a lot

of podcasts about AI, a lot of changes

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in the world of Google and ChatGPT, and

some of these large language models that

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are out there, and what I've been hearing

in these podcasts is that a lot of these

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models that we've seen developing over

the past year or so are all going to

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be updating and in front of a lot more

users, I think, by the end of the year.

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So there's some quite substantial

changes coming to the world of search,

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the world of email, to the world of

marketing, to the world of content.

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video podcasts, blogging, it's all

going to be changing very quickly.

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So I've decided that I'm going to be

doing the next series of blogs, videos,

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podcasts written by me, a human in a

small converted horse box in the South

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Downs, about some of these AI changes

that are coming because I feel like

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there's a lot of hype about them.

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There's some doomsday thinking out

there saying we're all doomed and

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we're all going to lose our jobs

and everything's going to go to pot.

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and Then there's a lot of hype as

well about all these things they're

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going to be miraculously able to do.

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People saying , it's the end of

video content creation and the end of

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blogging and all this sort of stuff.

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And I wanted to offer my opinion that

I hope is somewhere in the middle.

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It's being realistic about it, but

also trying to highlight some of

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the changes that are coming and how

that is going to affect coaches,

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consultants and small businesses.

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So yeah, my focus really is

going to be on that side of AI.

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I've also been networking quite

a lot since I've been back.

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I've been to three networking

events, which in hindsight was

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a few too many to jump back into

in the first week of being back.

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But it's been good to catch up with

people and see a lot of familiar faces.

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But also I've been having some really

interesting discussions about those

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AI topics as well as just where

businesses are at and how they're

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using it and things like that.

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So yeah, that's also been informing

a bit of my thinking around that.

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I've also recorded a video update

for my subscribers, so I've got into

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a bit more detail as to what the

content of the blogs are that I'm

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writing, as well as exploring some of

the new book ideas I've got, and also

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another secret project I'm working on.

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So if you'd like to get those video

updates then do become a subscriber

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on my website, link of course in

the description, that is the end of

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the shameless plug for this episode.

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The other thing that has started this week

e preparation for Summer Camp:

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So if you know the Happy Startup School

at all, you'll be familiar with their

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annual event, which is a three day

business festival for business hippies

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that happens here in a different

location in the South Downs, and they

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get together a lot of people from all

over the world, in fact, who fly in.

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It's about 150 people who come, and

there's some keynote style talks.

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There's lots of activities and workshops

and good food, and you stay in these

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amazing tents, and there's an enormous

big teepee where it all happens, and

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it's on a farm in the South Downs,

and it's quite an incredible weekend.

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one of those weekends that's quite hard

to describe, but I've been doing it for

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about five years now, and I'm part of the

team that helps bring it all together.

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They have a team of people who go along

and , help get the event set up and look

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after everybody while they're there.

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And we had our first team meeting this

week, so that's really exciting to

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hear what they've got planned for this

year, because there's a few different

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changes coming to what's happening

this year, and also to hear all the

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different speakers they've got booked.

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So if you're looking for something a

little bit different and you want some

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in person connection then I would highly

recommend looking into Summer Camp.

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There's a few tickets left I'll pop a link

in the description because it's definitely

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a well worth event checking out.

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Even if you can't make it this

year maybe you can jump on

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the wait list for next year.

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So it feels good to be back in creative

mode, writing and making content again

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for you all, and I'll be back next

week from the den with another update.

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So until then, happy marketing!

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