If you’ve been eyeing Confident Copy but still aren’t sure if it’s the right fit, this episode was made for you. I’m pulling back the curtain on exactly what the program is, why I created it, who it’s for—and who it’s not for—so you can make an informed decision before doors open August 19th.

We’ll walk through what’s inside Confident Copy, how it helps you write a website that truly sounds like you (and speaks to your dream clients), and what kind of support and results you can expect. I also share everything you need to know about the bonuses, updates, and big changes happening this round—including the final time Confident Copy will be offered at this price.

Whether you’re brand new to private practice or looking to refine your marketing with intention, this episode will help you confidently say yes—or no—to this next step.

Here’s what you’ll learn in this episode:

1️⃣ The three types of therapists Confident Copy was designed for—and why their results have been so powerful

2️⃣ The exact skills, strategies, and outcomes you’ll walk away with (hint: way more than just website copy)

3️⃣ All the details on pricing, start dates, what’s new this round, and why now’s the time to join if you’ve been on the fence

Resources & Links Mentioned:

Confident Copy: walkerstrategyco.com/cc 

DIY Brand Kit (included as a bonus this round): walkerstrategyco.com/dbk 

ROI Calculator: walkerstrategyco.com/roi 

Clear Website, Full Caseload Workshop: August 19th

Enrollment closes: August 27th

Kickoff call: September 8th

Questions? DM me on Instagram or email hello@walkerstrategyco.com 

The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey, hey.

2

So happy you're here.

3

Welcome back to Marketing Therapy.

4

Today's a special kind of episode here.

5

I'm gonna be pulling back the

curtain on everything you need

6

to know about our reopening of

Confident copy that starts next week.

7

So this is meant to be a real time

episode that you listen to and I've put

8

it together because I've heard from many

of you who have lots of questions about

9

Confident Copy are considering whether or

not this is the right next step for you.

10

And the purpose of this episode is to

help you decide if it is or if it isn't.

11

By the end of this episode, my goal is

that you know exactly what Confident Copy

12

is, a little bit more about why I created

it, who it's designed for, and also who

13

it's not designed for, because it is the

right fit for some therapists, just like

14

you're the right fit for some clients.

15

The results you can expect

when you go through it.

16

How it's structured to

ultimately help you get there.

17

And then how and when You

can join us this round.

18

Now, if you're new to our community,

I reopen confident copy usually twice

19

per year at a reduced price and with

some really great extra bonuses.

20

So our next one is coming

up next week here in August.

21

And my goal is that when doors open,

you're ready to make an informed decision.

22

Whatever that decision is, either

it's a clear yes or a clear, not

23

right now, that's a win for me,

is just getting off that fence.

24

And I know I've heard from many

of you that maybe you're sitting

25

there, so that's my hope here.

26

Now we are kicking off our special

promotion with a live workshop

27

called Clear Website Full caseload.

28

That's on August 19th.

29

So just this coming Tuesday, which

you are absolutely welcome to join,

30

and then Doors to Confident Copy will

officially open right after that workshop,

31

and they'll close on August 27th.

32

So that's August 19th through the 27th.

33

Now everyone who enrolls during this round

is gonna start together on September 8th.

34

So you're actually gonna kick

off after the Labor Day holiday,

35

which means you'll have a couple

of bonus weeks before kickoff.

36

So whenever you join in the special

promotion, a couple of extra bonus weeks

37

in there to start working through the

curriculum, get situated and begin working

38

through those initial support and niching

modules that really lay the groundwork for

39

everything you're gonna do in the program.

40

So if you have been considering

Confident, copy, this really is

41

gonna be the time to join us.

42

We've got some special bonuses

available, which I'll chat about here.

43

And then the price, this is

an important thing to know.

44

The price will be increasing

permanently after August 27th.

45

Confident copy has for a long time

sort of been my baby, and my baby is

46

turning four next month, which is wild.

47

We have served nearly 700 therapists in

this program, but I can still remember

48

exactly why I created it way back in 2021.

49

So back then I had been writing copy

for clinicians for multiple years and my

50

clients were getting fantastic results

from what we were creating together.

51

But one thing kind of

kept standing out to me.

52

If I could teach therapists how to

create their own strategic and client

53

attracting copy, they wouldn't just

get a great website now, but they

54

would walk away with a skill they could

use over the life of their career.

55

So that was really the vision behind

this program to give clinicians a

56

repeatable strategy, a proven framework.

57

And also the mindset

behind effective copy.

58

So they could market themselves

with confidence again and again

59

even after their practice evolved,

even after they went a different

60

direction with their niche, even

after they scaled to a group, they

61

had something they could come back to.

62

So when I launched Confident Copy

63

post pandemic times and we were really

seeing the landscape shift even then.

64

Clinicians were realizing

they needed a niche.

65

The standard was raising a bit for

marketing overall, but there really

66

weren't many resources showing

them how to translate that into a

67

website that truly felt like them.

68

Something distinct from

the cookie cutter sites.

69

I know, you know, the ones that large

providers were spinning out almost on

70

a weekly basis that looked and sounded

the same, and the same and the same.

71

Now, fast forward to

today, four years later.

72

And we all know that the market

is even more competitive now.

73

Clients are shopping around more.

74

They expect specificity and

polish in every area of their

75

lives, including therapy.

76

Okay?

77

Their standards have gone

up in every single area.

78

Networking is still one of the most

effective ways to get clients, but we

79

also see that networking only works if you

know how to clearly talk about what you

80

do and who you serve and why it matters.

81

And that's really where I

see Confident Copy come in.

82

It's our copywriting program,

hence the name, right?

83

Confident Copy, but it's

also a niching program.

84

A messaging program.

85

A marketing program.

86

A way to finally feel confident putting

your work into words, whether those words

87

are on your website, which is our primary

focus, your Psychology Today profile,

88

a conversation at a networking event.

89

Your words matter, and that's what

Confident Copy equips clinicians with.

90

So if I had to boil all that down

into one sentence, confident Copy

91

really helps you put words to the

work you do and create marketing that

92

matches the quality of your work with

clients so you can book more of them.

93

That's the mission and the

vision behind Confident Copy.

94

When I picture the absolute perfect

fit, confident copy student.

95

The students of ours who have gotten

the most fantastic results and had the

96

best experience in our program and have

gone on to grow their practices and

97

raise their fees and do all the things,

there's a certain energy they bring

98

to the program, and I usually know the

first time I meet them on a coaching

99

call, they are hungry for growth.

100

They have a level of grit and

tenacity when it comes to how they

101

are looking at their marketing.

102

They realize that they need to be willing

to get a little bit uncomfortable.

103

If it means building the practice

they want, they believe in themselves

104

and they really see confident copy,

or quite frankly, any investment they

105

make in their practice, not as a thing

that's going to save them, right?

106

Not as a magic bullet, but

as a really powerful lever.

107

They can pull something they can

add to their toolbox and draw on

108

throughout the life of their practice.

109

So they show up and they

take advantage of support.

110

That's one of the best things about

Confident Copy is the community

111

that you get to do this with.

112

They ask questions, and even if they're

more of an observer, not every single

113

person needs to be raising their hand

on every coaching call, but they're

114

engaging in a way that works for them.

115

They're staying in touch, not just

with the process, but with the people

116

and the support available to them.

117

They also really understand

that marketing matters.

118

This isn't just a necessary evil.

119

It's something that they know

they're gonna have to invest in over

120

the life of their career, but they

know that in order to do that, they

121

need to have that strong foundation

that we create in Confident Copy.

122

So they value their work and

they also value having marketing

123

that reflects that work.

124

Some of them are established and

want more of the clients they love

125

working with, while others are

brand new to private practice.

126

When we look at the breakdown,

about 50% of clinicians coming

127

into Confident Copy are brand new.

128

And about 50% are established.

129

Not surprisingly, about 50%

have a website and 50% don't.

130

So we're really evenly split there.

131

But it is that attitude, it

is that energy they bring.

132

That seems to be the common

thread no matter where they are.

133

They recognize that they have decided to

grow a private practice and that that is a

134

long-term play, not an overnight fix, but

when they have the right tools in their

135

toolbox, they know they'll be successful.

136

Now on the flip side, confident copy, like

I said, isn't the right fit for everyone.

137

Just like you're not the

right therapist for everyone.

138

A couple signs that it

might not be right for you.

139

One, your website is already consistently

converting high quality RightFit

140

clients and you just need more of them.

141

If that's you, congratulations.

142

You're doing something right.

143

C copy likely isn't the

needle mover for you.

144

You need to be looking more into growing

traffic, so if right now you do hear

145

from people that are reading your

website and know you're the therapist

146

for them that are ready to get started

at your full fee, all of those things,

147

and you just need more, then like

I said, that's a traffic problem.

148

Not as much a copy or marketing problem.

149

Fundamentally, if you're looking for that

magic switch for your marketing, something

150

you flip on without committing to the

ongoing effort, you're probably gonna

151

be disappointed by the process that we

teach in Confident Copy, because Confident

152

Copy is designed to be the long-term

strategy that your practice grows on.

153

It's not a magic bullet, unfortunately.

154

I don't know of a magic bullet out there

right now, but if that is your want.

155

You won't like it around here very much.

156

Now, a final thing I wanna share,

this episode isn't designed

157

to sell you on Confident Copy.

158

This episode is designed to

help you make a decision about

159

whether or not it's right for you.

160

If enrolling in Confident Copy would

put you under significant financial

161

strain or add undue stress to your life,

I don't want you to join right now.

162

Please hear me on that.

163

If it's gonna create more worry

than opportunity or put that undue

164

stress on you, it's better to

wait until the timing is right.

165

We'll do this again.

166

While this is gonna be a really

fantastic round, please know that

167

if it comes down to financial health

or strain, I always want you to

168

err on the side of caution there.

169

But if you're realizing that you're ready

for clarity, for confidence, and for that

170

skillset, that tool in your toolbox that

you can use for the rest of your career,

171

confident Copy was designed for you.

172

When I think about the ultimate

outcome I want for our confident

173

Copy students, it's really simple.

174

I want them to walk away from this

program with a deep understanding

175

of the work they do best.

176

The words to describe it in a way

that actually lands with their dream

177

clients and the confidence to put

that out into the world knowing it

178

will bring in the right clients.

179

That's my hope.

180

By the time folks finish Confident

copy, they walk away with a clear

181

and compelling niche that sets

them apart and makes it easy for

182

people to remember and refer to you.

183

Strong, strategic, authentic website copy

for your homepage about page specialty

184

pages, things that you're excited to

send traffic to, things that you read

185

and you say, that feels so much like

me, and that your clients read and say,

186

it feels like you're talking to me.

187

That's what we aim to create.

188

We also hope that you're walking away

with a high converting site today

189

profile, something that's gonna jump

off the page for the ideal client.

190

That you love to work with.

191

Now, is Psych today gonna fill your

practice on its own these days?

192

Nope.

193

It absolutely is not.

194

However, if you can get a handful of

RightFit clients per year, it was a very

195

worthwhile marketing strategy when we can

essentially, almost set it and forget it.

196

Very, very worthwhile when we

look at the data these days.

197

I also hope that you leave

confident copy with a plan of

198

what to do next in your marketing.

199

So you're never left

wondering, what do I do now?

200

And that's one reason I'm really excited

about this particular reopening because we

201

have completely revamped the final module

of our program where I am helping you in

202

a level of detail I never have before.

203

Decide on the marketing strategies

that are going to make sense for

204

you after you leave the program.

205

That might be Google Ads, that could

be SEO, that could be social media.

206

We're gonna show you step by step,

tier by tier what strategies actually

207

make sense so that, again, you're

not left wondering what do I do now?

208

But you have a good sense of

what next steps make sense

209

for you and for your clients.

210

But maybe most importantly, my hope

is that you leave confident, copy

211

confident, hence the name, talking

about your work in consults in

212

networking conversations anywhere

your ideal clients might find you.

213

We've heard incredible wins from students

over the years, but even recently, because

214

I have heard from people, well, if this

result from a student hasn't come in the

215

last year, I don't consider it valid.

216

I actually heard from a clinician who

said that, and I hear them on that

217

because the market really has changed.

218

Even some recent wins from students

include things like filling their full

219

fee caseload in as little as six months

after graduating, they graduated.

220

I launched that website, got out

there, started marketing and had

221

a full practice six months later.

222

One just this summer, who booked six full

fee clients, even in the quote unquote

223

summer slump after launching their site.

224

Better consult conversions.

225

So clients saying things like, I

already know you're the therapist

226

for me, right there on the consult.

227

More referrals and just stronger

networking connections overall

228

because people finally know

how to describe what you do.

229

They know who your right fit client is

and how and when and who to send your way.

230

And interestingly, I've also heard from

a couple of students in just the last

231

month or so, that they're using the CC

framework even beyond therapy, coaching

232

courses, intensives, all kinds of offers.

233

They come back to the vault,

which has been really cool to

234

hear from some of our alumni.

235

And we just continue to see that

when your marketing starts to feel

236

like a natural extension of your

work, not just a dreaded chore, that

237

it really can change everything.

238

And that's what we're here to

ultimately help make happen.

239

So confident Copy really is

designed to take you for, from.

240

I don't know how to put this into words.

241

I don't know how to say that.

242

I don't know how to talk about this.

243

Two, I can confidently send people to my

website knowing it's going to connect and

244

convert with them, and we do that through

a step-by-step framework that I've refined

245

over the years and continue to refine.

246

It is an active living breathing program,

but it really is representative of

247

exactly what we are seeing work right now.

248

Each module builds on the one before it in

our process so that you're never guessing

249

about what to do next, but that you're

also seeing that progress, feeling that

250

progress as you make your way through.

251

So here's a little bit

more about how it flows.

252

We start with nailing your niche.

253

We consider your niche, your North star.

254

We start here because if you are not clear

on who you serve and what you do best.

255

Everything else we do

next is gonna fall flat.

256

Okay, so this is your North star.

257

So here we go deep into

self-discovery mindset positioning.

258

So you have crystal clarity

on your ideal clients.

259

Then we head into specialties in SEO.

260

Once your niche is clear, we need to

identify your specialties and learn how

261

to talk about them and name them in the

language your clients are actually using.

262

This is critical because if you

skip this and you keep writing,

263

you're gonna miss out on where your

client actually is looking for help.

264

This also, of course, is going to set

you up with the right keywords on your

265

site to work harder for you on Google

overall, and we give you some excellent

266

guidance as it relates to SEO as well.

267

Then we get into the bulk of the

program where you do the writing.

268

So homepage that comes first.

269

Your homepage is your first impression.

270

It's also the launching pad into your

website, and so I'm gonna walk you

271

through my formula here for making

sure that clients land on your website,

272

immediately feel seen, even if you

like having variety in your caseload

273

and are intrigued to learn more.

274

That's the goal of that homepage.

275

Then we head into the

about page that connects.

276

The about page is where you build

trust and show potential clients

277

that you deeply understand them.

278

So we structure it so it's about

them as much as it's about you,

279

which is a tough balance to strike

sometimes, because that's ultimately

280

what's gonna get them to reach out.

281

Then we round out the website

copywriting with specialty pages.

282

So we're gonna create individual

pages that really position you as

283

the go-to expert in your focus areas.

284

You can use this framework again

and again for any service you

285

offer now or in the future.

286

Maybe you get trained in a new

modality, come grab a new method page.

287

Maybe you add on intensives.

288

Come grab our intensive page.

289

We even have a supervision page if that's

something you're interested in adding,

290

so we have a unique formula for all the

different specialties your site can have.

291

Then success on psych today, like I

mentioned, still a very worthwhile

292

strategy from our perspective

when we look at the data of what's

293

working across our industry.

294

And this really can be one of your

most valuable marketing tools,

295

especially 'cause it is relatively

set it and forget it when done right.

296

So we're gonna help you write your

profile, your video script, your

297

video caption, your intro to do client

statement in a way that really stands

298

out and then gets people over to your

website, is the ultimate goal there.

299

And then finally, as I mentioned,

we've revamped the final module of

300

Confident Copy mapping your marketing.

301

So here we're breaking down the

most popular marketing strategies

302

for therapists into both tier

one and tier two options.

303

What's gonna take the

most time, money, energy.

304

So you can choose the right

next steps based on your own

305

time, energy, and budget.

306

Now, throughout the program, you

always have access to real examples,

307

formulas, feedback templates that

are gonna make this process as

308

clear and repeatable as possible.

309

Without giving you cookie cutter copy.

310

That sounds like everyone else,

I think we're plagued right now

311

by that there is too much copy

that sounds the same out there.

312

So Confident Copy shows you how to

structure your copy, but also gives

313

you the freedom to develop your

own voice so that you do stand out

314

in the sea of sameness that your

clients are wa through right now.

315

If you choose to jump into Confident Copy,

you're gonna see two different options.

316

Confident Copy Standard is our

normal version of the program.

317

Here is where you're

gonna write your own copy.

318

With all of our support, our weekly live

coaching calls, closed Facebook group.

319

You had a guaranteed one business

day response there, and then multiple

320

opportunities every month to get

feedback on what you're writing.

321

So this is of course, the most popular

version of our program and the one that

322

hundreds and hundreds have gone through.

323

Confident Copy plus includes

everything in Confident Copy, plus a

324

private one-on-one kickoff with me.

325

So we can really set your strategy before

you start writing and your project plan.

326

Then you get four 30 minute one-on-one

check-ins throughout the program with

327

me for personalized coaching feedback.

328

As you're making your way through,

after you finish things, we're gonna

329

do a complete copy review, so an

in-depth review of all the copy that

330

you write in Confident copy, making

sure that it's the best it can possibly

331

be before it then goes into design.

332

This is the best part of Confident

Copy Plus where my team will

333

design your website for you.

334

Completely custom tailored

to the copy that you write.

335

Colors, fonts, images.

336

If you've seen any of our websites

in the past, that's what we can

337

create for you so that your words

and your design are working together.

338

From the day we press launch.

339

So those are your two options.

340

If you've been feeling like website

design is the part that's holding

341

you back, that's the part that feels

particularly scary, or you really want

342

your copy and your design to be handled

in that more streamlined process, CC

343

plus would definitely be the way to

go, but you truly can't go wrong here.

344

Now, let's talk Numbers really

important to me that you are armed

345

with all the information you need

to make an informed decision.

346

And we can't do that without

knowing the numbers, right?

347

Transparency is really important to me.

348

So the investment for Confident

349

For this round it'll be 1797, so that's

$200 off our regular price, confident Copy

350

Plus is typically 59 97, and you're gonna

get a $600 discount bringing it to 53 97.

351

Now, we do offer payment plans for both

options, so you can choose the one that

352

feels the most sustainable for you.

353

Now for context, if you were

to hire me and my team to write

354

your website copy for you.

355

We currently charge 42

50 for that service.

356

If you're looking for us to both

write and design your site the cost

357

of there is 8,000 at this time.

358

So this is absolutely a way to get my full

framework, my guidance, my eyes on your

359

work for truly a fraction of that cost.

360

And honestly, for most therapists, it

takes less than one client to cover

361

your investment in confident Copy

everything after that is pure return.

362

If you wanna break that down with

your own practice stats, so what

363

you charge per session, how often

you see your clients, and then how

364

long you typically work together.

365

We've put together a handy calculator

to help you make that decision.

366

If you go to walker strategy co.com/roi,

367

you'll see that calculator right there.

368

Now, in addition to the discount, we

do have some really great bonuses for

369

this round of confident copy as well.

370

Things that are designed to

make your writing process

371

easier, your marketing stronger.

372

And at the end of the day, your

results even better, right?

373

So here's what you're gonna get if

you join us between August 19th and

374

the 27th one four extra copy clinics.

375

So typically we have a

monthly copy clinic call.

376

This time we're gonna double that so

you have twice as many opportunities

377

to get live feedback on your work.

378

That brand new Marketing roadmap

module that I mentioned fully revamped

379

to help you get really clear on your

marketing plan as you leave confident.

380

Copy.

381

Really excited about this one.

382

With this round, everyone's getting

access to our therapist, DIY brand kit.

383

If you haven't heard us chat about that,

our DIY brand kit is an incredible new

384

program I put together here in 2025.

385

That helps you create a visual brand

that feels just as true to you as the

386

copy you're gonna create in confident.

387

So it's gonna help you curate a totally

custom, we're not just picking from

388

templates here, a totally custom color

palette, font pairing and selecting

389

stock images that feel on brand so that

your site looks as good as it sounds.

390

And then our final bonus, and this one is

the one I am most excited about, Callie.

391

Cali is your new copywriting assistant.

392

She's our brand new AI tool who is

trained on the confident copy method.

393

This is way different than going to chat

GBT and asking for help on your copy.

394

This is an assistant trained

on the exact strategies that

395

we know are working right now.

396

She's not gonna write your copy for you.

397

We should never be outsourcing that

to a robot, but she can help you

398

brainstorm, refine, polish, and

find even better opportunities for

399

your copy and your marketing, all

tailored to you and the program

400

and the process that we know works.

401

So Cali is gonna be an asset, not

just in your time and confident

402

copy, but as you leave as well.

403

So if you're looking to plan

ahead, a couple key dates

404

that I have mentioned here.

405

First and foremost, August

19th, that's when doors open.

406

We're gonna kick things off with our

clear website, full caseload workshop,

407

and then doors to Confident Copy

will open immediately after that.

408

Doors close on August 27th.

409

After this date, the price of

Confident Copy will go up permanently.

410

And then September 8th is where we're

gonna have our big kickoff call.

411

So that's when your 16 weeks of live

support and confident copy will begin.

412

But you will get immediate access to

the curriculum whenever you enroll, so

413

you can really take advantage of those

extra bonus weeks if you jump in early.

414

Now, confident copy is either right for

you or it's not a hundred percent, and I

415

consider it a win for you to know which.

416

So once you're clear it's a fit, jump in.

417

Take full advantage of those

extra weeks in the bonuses.

418

And if it's not, that's akay too.

419

When doors open on August 19th, you're

gonna be able to jump right over to

420

Walker strategy code.com/confident-copy

421

after our clear website,

full caseload workshop.

422

Choose the version that's right for you,

whether that's Confident Copy or cc plus,

423

complete your checkout, and then you'll

get immediate access to the curriculum.

424

Lots of emails about what's next,

so you can start planning and go

425

ahead and get that September 8th

kickoff call on your schedule.

426

Now, if you're on the fence right now,

you're not sure if confident copy is

427

right for you or which version is right

for you, I want you to reach out, okay?

428

Again, with the goal of helping you

get off the fence in either direction.

429

I will always be 100% honest if I think

confident copy isn't right for you.

430

And typically, the conversations

that I have during these promotional

431

periods, I usually tell about 50% of

folks that I don't think this is right

432

for them, simply because it's more

important to me that you find the right

433

resource than you enroll in my course.

434

At the end of the day, I want

you to do what's best for you.

435

If you're not sure what that is.

436

Please reach out.

437

You can send me a DM on Instagram.

438

You can also email me

hello@walkerstrategyco.com.

439

If my team can answer that

question, you'll hear from them.

440

If they're not sure, they'll pass it along

to me and you'll hear directly from me.

441

My goal is again, that you have all

the information you need before doors

442

open so you can make that confident

decision when enrollment starts.

443

So that's everything you need to know

about our Confident Copy promotion

444

coming up next week, what it is,

who it's for, how it works, and

445

ultimately what's waiting for you

if you decide to join us this round.

446

If you're someone who's been wanting

to get really clear on your niche,

447

a website, you're proud to send

people to a marketing foundation that

448

actually brings in the right clients,

this could very well be your moment.

449

So again, doors open August 19th, right

after our clear website, full caseload

450

workshop, close August 27th, and then

we'll start together on September 8th.

451

And remember that the price

does go up after this round.

452

So go ahead, mark your

calendar for August 19th.

453

If you plan to join us.

454

Be ready to grab your spot.

455

I cannot wait to see what you

create inside Confident Copy.

456

And even more than that, I can't wait

to see the clients that it brings your

457

way if you made it through this episode.

458

I'm glad.

459

I hope you got the

information that you needed.

460

If you didn't reach out to me again, I

would love to hear from you, and if you

461

decide confident Copy is right for you.

462

I will see you very soon on the inside.