The Two Books You Must Read If You Are Involved In Your Shop’s Marketing
If you’ve ever heard Brian or Kim teach, you’ve probably heard them recommend one or both of these great books. Brian likes to say that reading these two books will give you an MBA in auto repair shop marketing. Listen in to find out why, then go get the books and see what all the fuss is about!
They Ask You Answer by Marcus Sheridan
Revolutionary Approach to Sales & Content Marketing
A different way of looking at business, marketing, and trust
They Ask, You Answer - defined
The Big 5
Implementing the answers
Soaking it into your shop - becoming part of the shop culture
The cost. Is it expensive?
Building a Story Brand by Donald Miller
Our experience. How we heard about it.
Going to Nashville - Brian
Going to Nashville - Brian + Kim
Getting the team onboard
Reading the book(s)
Listening to the podcast
Most marketing is a waste of time, money, energy, effort
7 Elements of Great Storytelling to Grow Your Business