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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive
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into the latest marketing trends, tools, and tips, and provide you
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with the top resources you need to thrive and make your marketing mesmer.
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And now here's your host Dimple.
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Dang.
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Hello my me Rising Marketing Tribe today.
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I'm super excited to announce that.
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Finally, yes, finally, Instagram has rolled out an in-app scheduling tool
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to all professional accounts in the app that's gonna allow craters and
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businesses to schedule their post in advance without having to use third
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party apps or even the crater studio.
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And this is really exciting news because now.
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Creators and small businesses and entrepreneurs can go directly to
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their phone to schedule content out in advance, especially if they happen
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to be filming reels and they're doing the editing on their phone.
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They don't have to go back and forth and send that content to their
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computer and then use a different platform, you know, third party
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app to actually make that happen.
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So it really makes the whole process seamless.
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Think it's going to be a huge game changer.
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And basically it's going to even allow you to schedule in advance, not just
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post, but also reels and carousels, and you can schedule those out directly
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in the app up to 75 days in advance.
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I mean, so that's huge.
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I mean, that's over two and a half months.
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Content that you can have pre-scheduled in advance.
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And once you create a post, you can access a scheduling tool by
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tapping on advanced settings.
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So basically when you're on the page, we're gonna put in
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the caption and the hashtags.
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You're go to the bottom, it's gonna say advanced settings, you're gonna click
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on that, and then you're gonna see a new option at the top of that page, which
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is going to say, schedule this post.
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And then after you have selected that option, You're gonna be able to pick the
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time and the date that you want, that post are real or carousel to go live.
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And then you can basically navigate back to, the Instagram post
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flow and then tap on schedule.
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Content creators and business owners and entrepreneurs are going to be able
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to see scheduled post in the scheduled content section that is accessible via the
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hamburger menu, meaning the three lines at the top, and it's also going to allow
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people to reschedule content if needed.
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Now, Instagram has not yet announced if regular accounts are gonna get
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access to the in-app scheduling tool.
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So if you do wanna have access to it, you might want to upgrade your
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account to a, professional account so that you can have that feature
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when it's rolled out to everybody.
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And.
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You can basically do that very easily by switching to a professional account.
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When you navigate into your account settings, it's gonna
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say personal, and then you can switch that over to professional.
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Another new thing that Instagram has launched recently is something
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called achievements, and that pertains to Instagram reels, and what it
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means is craters are gonna be able to unlock achievements in relation
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to specific actions that they're taking when they're creating a reel.
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One example of that is if they're collaborating with other craters.
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Another example is if they're engaging with their community and making their
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wheels more interactive so they can add like poles on them, they can add stickers.
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Just like in Instagram stories right now, you've been able to add
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a lot of features for engagement.
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And then also if they're making more than one real in a are using trending audio
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and trending audio effects, that's also gonna give them the ability to unlock an
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achievement after they publish their reel.
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And they can keep track of the achievements that they haven't earned.
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And Instagram is gonna start testing the achievements out
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globally, starting this week.
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And that's gonna be huge because now when you think about it, everything is
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going to be going towards the creator economy for content creators next year.
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2023 is gonna be an amazing year, and it's a year where you can really make
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money with your content if you are strategic, if you're consistent, if.
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Actually plan to create it, and you set time on your calendar to do that.
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So if you have gotten away from making your reels on Instagram or even on
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TikTok, it is time to get back to it and start doing it now, because
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not only is it good for your personal brand and for your business, It also is
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going to have a lot of monetization and benefits to it because these platforms
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now with reels are going to be paying creators money to create content.
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And it's already, you know, happening where some of you are getting invited
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to say, Hey, do you want to, you know, turn on monetization and this
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is happening in, you know, Facebook with their, With their marketplace,
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you know, feature for video content, it's happening in a lot of places.
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If you go back and listen to some of my previous podcast episodes,
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you're gonna see that, you know, there's a lot of content creator
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programs coming out, and so content creators are going to be rewarded.
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For all the content that they create.
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So if this is something that you want to focus on, you definitely can start
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by, you know, utilizing Instagram, utilizing TikTok and, and just applying
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to some of the programs that they have.
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Another new feature that Adam Missouri announced is that Instagram is going to be
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taking a complete overhaul of the website.
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So what they're gonna do is they're gonna debut a new instagram.com design,
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and that's going to allow users to take advantage of Instagram on the web.
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That's gonna help them with multitasking purposes.
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And the newer design is gonna be cleaner, faster, easier to use.
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And it's gonna have a layout that's been designed to take advantage
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of a larger screen monitor.
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And his goal is that he's aiming to make the website as great of
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a user experience as possible.
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And I think that's great because sometimes when you wanna do research,
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It's hard to just always hold your phone and, do research, but you can,
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you know, sit on your computer and you can see everything nice and big.
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It's easier to read post, It's easier to just take notes on the side.
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I am super excited to see what the new website is gonna look
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like and how it's going to enhance the overall user experience.
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I hope you guys enjoyed this episode.
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If you did, share it out with your community and also make sure that you
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check out the show notes for my upcoming master classes and I have one coming
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up for podcasting and another one for.
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Creating content for social media where we're gonna be talking about
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how you can create content for your reels and what apps you should be
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using and how you can create content that really is gonna stand out.
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So you can check the details in the show notes.
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Share this episode out and if you have not subscribed yet
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to the Meser Rising Marketing Podcast, what are you waiting for?
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Go ahead and do that right now and I will see you guys next time.
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Thank you for listening to the Mesmerizing Marketing Podcast.
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If you found this episode valuable, please subscribe to the show so
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you don't ever miss an episode and also share it with your friends.
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Dimple would be so grateful if you could take a minute to leave
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a review and visit the podcast website to check out all the latest.
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At www.mesmerizingmarketingpodcast.com.
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That's www.mesmerizingmarketingpodcast.com.
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And follow Dimple on Clubhouse.
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Her handle is at Marketing Expert and also join her mesmerizing marketing club.
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Also on Clubhouse for live rooms, on top marketing strategies for
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entrepreneurs and business owners who want to mesmerize their marketing.
