Dinesh Gauri is a Professor of Marketing at the Sam M. Walton College of Business at the University of Arkansas. Dinesh has expertise in marketing science as well as retail strategy, pricing, analytics, big data, omnichannel, and shopper marketing. He is recognized as a thought leader in retailing and was ranked 3rd in the world in the retailing journal influence index from 2009-15. Gauri holds the Walmart Chair in Marketing and is the Executive Director of Retail Information for the Walton College. To read more about Dinesh Gauri and view his research, follow this link: http://dineshgauri.com/index.html