On this episode of the ThinkData Podcast, I sit down with Thais Branco, Head of Strategy & Marketing at Exa, the AI-first search engine reshaping how humans and agents explore the web.

We dive into what sets Exa apart from competitors like Perplexity and Bing, the bold strategies behind its rapid growth, and Thais’ perspective on where AI agents are truly moving the needle.

Discussion Points

• How Exa positions itself differently from Perplexity and Bing.
• The GTM tactics that helped Exa grow sign-ups 8× in just five months.
• The story behind the balloon-box campaign and its impact.
• How Exa uses AI daily across marketing, content, and GTM execution.
• Insights from analyzing 500+ AI agent companies, top trends, and standout use cases.