Simply telling stories, no matter how interesting or exciting, will not always be enough to captivate your audience. You need to deliberately craft narratives that draw them in and allow them to connect with you on a deeper level. 

In this episode of the Speaker Driven Business, Jacqueline dives into the secrets of shaping compelling stories. She underscores the value of structuring stories —  a critical skill that will help you evaluate your story’s strength, create space for connection, and reinforce key messages.

Jacqueline outlines five structures that will help you creatively shape your stories. She also shares examples of these structures through her own stories, as well as those of others she has come across. 

No story structure is inherently better than another — the key is to use these story frames to land your messages and create maximum impact. So, if you’re eager to find out how you can move your audiences from being mere passive listeners to wanting to actively lean in, this episode is a must!

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Three reasons why it’s important to structure your stories (01:38)
• The simple story structure (05:42)
• The hero’s journey story structure (07:07)
• The intense hero’s journey story structure (09:48)
• The flipped hero’s journey story structure (10:52)
• The crescendo story structure (13:46)
• The choice point story structure (14:18)

Resources

The Blue Apple

Joseph Campbell

Danielle Woodhouse

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

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