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The 4 Days To Never Book an Event or Course Every Year with Kathleen Whalen
Episode 2841st December 2022 • Course Building Secrets® Podcast • Tara Bryan
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In this episode, learn how Kathleen M. Whalen has created a thriving online business around helping others make decisions based on Conscious Calendars. Imagine if you could know the best days to make a big decision, flow with work or launch a program and could almost guarantee its success.

Using Kathleen's 5 color-coded system, you can confidently make important decisions instantly. From Red to Purple and Green Days, know immediately how to use each day in this annual calendar system. Get higher open rates, better attendance at events, sell more at your events and rock your sales. Green Days bring more sales and abundance and give you bigger ripples of influence.

Kathleen M. Whalen is an international teacher and creator of Conscious Calendars, a color-coded calendar that helps you make important decisions instantly. She has merged knowledge of her background in biochemistry, conventional medicine, acupuncture, Chinese herbs, Ayurveda and Vedic Astrology into a monthly guide that helps spiritual entrepreneurs, coaches, yoga teachers and human potential leaders plan, create and launch magnetic products and events.

Kathleen has been featured in Ayurvedic Yoga, Yoga For Your Body Type DVD, Your Wealth Revolution, and Manifestation Masters.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

We do that by building engaging, motivating, gamified, and learner-centered online course experiences. We come up with ideas and strategies to ensure that our learners can thrive and succeed using our packaged products.

To learn more:

Find us at https://www.tlslearning.com

Here are two ways we can help you grow and scale your online course-powered business:

1. NEED TO CREATE YOUR ONLINE PROGRAM or COURSE EXPERIENCE?

Join LEARN ACADEMY - Learn Academy is the best done-with-you On-demand and cohort implementation program that will help you create, sell, and launch your online experience. 

2. ALREADY HAVE A COURSE or PROGRAM?

Join THE COURSE EDIT™ - Do you have a course or program that isn't selling or one that people aren't completing (therefore not remaining customers)? The Course Edit™ is a VIP Strategy session that will assess your current online program and give you personalized feedback to take it to the next level. It is time to bring in THE COURSE EDIT

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Mentioned in this episode:

Gamify My Course Camp

https://bit.ly/2023_Gamify

Transcripts

Tara Bryan:

Hey everybody. Welcome to today's episode of

Tara Bryan:

the course billing secrets podcast. I am so happy to

Tara Bryan:

introduce you to Kathleen Whalen today. Kathleen, welcome to the

Tara Bryan:

show, we are so happy to have you here. Give us a little sense

Tara Bryan:

for who you are, what your business is and what you're up

Tara Bryan:

to.

Kathleen Whalen:

Oh, hello, Tara, so wonderful to meet you

Kathleen Whalen:

and have me here. I am Kathleen Whalen, founder and CEO of

Kathleen Whalen:

conscious calendars. It is a five color coded system that

Kathleen Whalen:

lets you find answers instantly, especially important decisions

Kathleen Whalen:

that you need to make and tap into your intuition. So as a

Kathleen Whalen:

business owner, we're all planning things. So this is a

Kathleen Whalen:

really, really easy way up to a year in advance to look a year

Kathleen Whalen:

ahead and see when the days of flow and connection and

Kathleen Whalen:

abundance or when email rates are going to open or are going

Kathleen Whalen:

to be higher when your course might do a little better or

Kathleen Whalen:

closing sales. And then there's things like red days, which are

Kathleen Whalen:

the rest days, there's at least one of those a month. And we use

Kathleen Whalen:

it in our system with the entire staff. So the entire staff takes

Kathleen Whalen:

off the red day, and we actually get more done on the green days.

Kathleen Whalen:

So it's a great way to run a company and add this other

Kathleen Whalen:

energetic quality. It's based in Vedic Astrology. But it's

Kathleen Whalen:

connected with the lunar rhythm plus a bunch of other layers of

Kathleen Whalen:

stuff.

Tara Bryan:

Yeah. Okay, so this is so cool. Like I was, I'm

Tara Bryan:

super excited about this, although I don't know, like red

Tara Bryan:

to me is fire. So that's like, you get stuff done. So we talked

Tara Bryan:

through that a little bit, because I'm thinking like,

Tara Bryan:

relaxation should be I don't know, like purple or yellow or

Tara Bryan:

something. So we'll have to talk through that. But first, before

Tara Bryan:

we do that, like, share with me how you got to be here, where

Tara Bryan:

you are today, like, were you doing something else? And then

Tara Bryan:

this was really your passion? Did you fall into it? Did you

Tara Bryan:

just wake up one day and go, I want to get more organized? Like

Tara Bryan:

what happened?

Kathleen Whalen:

What a great question. Because I always

Kathleen Whalen:

follow the energy in my life, I have the luck of just following

Kathleen Whalen:

what I want to do and then say, oh, I can have this as a

Kathleen Whalen:

profession. So basically, I started life out, I got a degree

Kathleen Whalen:

in biochemistry, I actually went to medical school, I quit

Kathleen Whalen:

medical school, did research in neuroscience. And the whole time

Kathleen Whalen:

knew that I was always connected with the energetics. Even in

Kathleen Whalen:

research, I would look at things and say, That doesn't make

Kathleen Whalen:

sense. We don't produce that at natural levels. Why would we

Kathleen Whalen:

give it to someone at such high doses. So I always had that

Kathleen Whalen:

element within me. And then I ended up choosing acupuncture as

Kathleen Whalen:

my graduate degree. After I got the biochemistry degree and quit

Kathleen Whalen:

medical school. I knew I wanted to do acupuncture because I met

Kathleen Whalen:

someone in college that was doing these weird things like

Kathleen Whalen:

homeopathic medicine, and acupuncture and orthomolecular

Kathleen Whalen:

medicine, I just said is what I'm going to do. So I did, I

Kathleen Whalen:

went to graduate school at Bass steer, I was the first

Kathleen Whalen:

graduating class. And I practiced it because I love it,

Kathleen Whalen:

I still love it, I integrated into everything I still do, and

Kathleen Whalen:

had a successful practice seeing 25 people a week. And then I

Kathleen Whalen:

discovered Vedic Astrology. And it was through looking at my own

Kathleen Whalen:

chart, that I realized that if I continued on that path, I was

Kathleen Whalen:

going to make myself sick. And that moving into full energetic

Kathleen Whalen:

practice, was actually going to help me. So I saw and that's

Kathleen Whalen:

what I got so excited about is like, you could see people's

Kathleen Whalen:

careers, you can see karmic timing, you can see when

Kathleen Whalen:

something's going to change, and support someone to make those

Kathleen Whalen:

changes, like oh, all of a sudden, I want to get a PhD or

Kathleen Whalen:

all of a sudden I want to have a child or go travel and work

Kathleen Whalen:

remotely. So you can see all of that in the chart. And so when I

Kathleen Whalen:

came to that, I made that shift, because I already had clients I

Kathleen Whalen:

drew up their charts, and then it just naturally Well, well, I

Kathleen Whalen:

actually had to actively close my practice because I was such a

Kathleen Whalen:

good acupuncturist. I have to be honest. So I had to actively

Kathleen Whalen:

turn people away as I was developing the Vedic Astrology,

Kathleen Whalen:

practice. And then a dear friend. Now, I was in a

Kathleen Whalen:

teleseminar course. And I told them I was a Vedic astrologer,

Kathleen Whalen:

and he was like, Wait, everybody. Vedic Astrology is

Kathleen Whalen:

the most amazing thing on the planet. And I thought it was

Kathleen Whalen:

like who would know what this is? And he ended up being the

Kathleen Whalen:

person who named conscious calendars, because he sent me so

Kathleen Whalen:

many entrepreneurs, I was helping so many entrepreneurs, I

Kathleen Whalen:

couldn't see all of them. So I created this the calendar that

Kathleen Whalen:

anyone could look at and use.

Tara Bryan:

Yeah. So how do they so how do they connect so you

Tara Bryan:

you you look at kind of the the chart the bigger picture and

Tara Bryan:

then you create a calendar around it or is it you just have

Kathleen Whalen:

a universal calendar? Oh, I can't get

Kathleen Whalen:

sunrise or Around the world, from Hawaii to Australia, and

Kathleen Whalen:

then literally, subjectively I decide, is it a yellow, red,

Kathleen Whalen:

green, purple day and take that average so that everyone can

Kathleen Whalen:

say, Oh, there's the impulse, some people do end up asking

Kathleen Whalen:

for, you know, a specific calendar for them, or they just

Kathleen Whalen:

see me monthly, and I give them all their special extra green

Kathleen Whalen:

days.

Tara Bryan:

Interesting. Okay, so so so this is not like how

Tara Bryan:

your time blocking or like you're controlling your own

Tara Bryan:

time, you're saying that like, there's actually like a

Tara Bryan:

universal or cosmic way that like, These are days that you

Tara Bryan:

should be doing different activities versus not doing

Tara Bryan:

different activities. This isn't like, oh, today I've got all

Tara Bryan:

these things going on. This is like today is naturally or

Tara Bryan:

universally, a day you should be working or a day that you should

Tara Bryan:

be resting, or whatever, that's what you're saying. Exactly

Tara Bryan:

fascinating,

Kathleen Whalen:

that you can tap into, and about 10% of the

Kathleen Whalen:

time, it may not be perfect for you individually. But this is

Kathleen Whalen:

about universal energy and connecting us. So Green Days are

Kathleen Whalen:

great days for collaboration, and, and team meetings and

Kathleen Whalen:

getting projects done and working on your course. Right?

Kathleen Whalen:

The The Green Days are great for that even behind the scenes

Kathleen Whalen:

days. They're also great for making announcements, sending

Kathleen Whalen:

those emails and having the course. So you can actually plan

Kathleen Whalen:

an entire launch around those open closed cart, you can't

Kathleen Whalen:

always get exactly in days at open and closed cart, but you

Kathleen Whalen:

can get it close, you know? Yeah. So it's universal energy.

Kathleen Whalen:

Because whether it's a wedding or launching a course, this is

Kathleen Whalen:

about people being open, and more energy for co creation

Kathleen Whalen:

between people that usually around the full moon six days

Kathleen Whalen:

before and six days after, only when certain conditions arise.

Kathleen Whalen:

And then that energy means there's flourishing for what

Kathleen Whalen:

actions you take on that day, will have positive, higher

Kathleen Whalen:

karmic ripples in the future, usually abundant. So it's like

Kathleen Whalen:

planting a seed on a day that will either not sprout that

Kathleen Whalen:

would be on a red day, or planting a seed on a Green Day,

Kathleen Whalen:

you're actually going to get a seedling that's three times as

Kathleen Whalen:

high.

Tara Bryan:

Yeah, oh, this is fascinating. So I mean, so. So

Tara Bryan:

what's interesting about that, and correct me if I'm wrong, but

Tara Bryan:

is it like, even energetically? If you're feeling more energy on

Tara Bryan:

a day versus not feeling energy on a day? That's almost the same

Tara Bryan:

thing, right? Where it's like, you almost intuitively can think

Tara Bryan:

like, can feel it? Totally so so when people are in flow, or when

Tara Bryan:

things are just working? And it's easy, that sort of that

Tara Bryan:

that's probably what we're tapping into, then at that point

Tara Bryan:

very often. Yeah. Right. Yeah. So that's interesting. So for

Tara Bryan:

the course creators who are out there, like, if you're trying to

Tara Bryan:

build something you're trying to get clarity you're trying to

Tara Bryan:

get, kind of get that, that, you know, kind of just get it all

Tara Bryan:

out there. If you're struggling, it could be that it's, it's a

Tara Bryan:

time to just sort of, you know, step away and do something else,

Tara Bryan:

and then come back later, and you'll have the energy, right.

Tara Bryan:

It's not like just like, keep, you know, pulling through it to

Tara Bryan:

make it happen.

Kathleen Whalen:

Exactly. It's about energy management, right?

Kathleen Whalen:

Because as entrepreneurs, we've got to be efficient with our

Kathleen Whalen:

time and energy. And if something's not happening, it

Kathleen Whalen:

could be a red day, or it could be a yellow day where there's

Kathleen Whalen:

just a lot of randomizing things fires you have to put out or

Kathleen Whalen:

something. Well, I'm

Tara Bryan:

gonna yellow day. Today isn't really a yellow day

Tara Bryan:

today. Oh, my gosh, see, I talk to you everyday savvy, like

Kathleen Whalen:

yellow days, right? So even if you have an

Kathleen Whalen:

event on a yellow day, it's not about warping our life around

Kathleen Whalen:

things. It's saying, Oh, if I have an event on a yellow day

Kathleen Whalen:

than I know, I'm gonna have plan a plan B plan C. Oh, yeah. And

Kathleen Whalen:

I'm not surprised by it. And I'm not thrown off by

Tara Bryan:

it. Right. Right. Right. Interesting. Yeah. So is

Tara Bryan:

it really a yellow day to day? It is? That's hysterical.

Tara Bryan:

Because I'm having a yellow day. For sure. Like, my whole morning

Tara Bryan:

was just one big. What make fire? Yes. Yeah. Interesting.

Kathleen Whalen:

Yeah. Those can be tech issues or feeling

Kathleen Whalen:

randomized by email or pretty much noises and other things.

Tara Bryan:

Yep. Just, like all day, interesting. Okay. I'm

Tara Bryan:

loving this. Okay. So talk to us about how, like, from a business

Tara Bryan:

perspective, you were able to take this topic because I love

Tara Bryan:

this, this, this part of the conversation, because so often

Tara Bryan:

people are all I can't make a course. Like, what what I have

Tara Bryan:

is, is you know, nobody will pay for or it's different, or

Tara Bryan:

everybody's doing it or whatever. So how did you take

Tara Bryan:

this particular topic and evolve it into making it into a

Tara Bryan:

business?

Kathleen Whalen:

Well, it was was first creating the calendar.

Kathleen Whalen:

And it was actually later that I learned to create the course

Kathleen Whalen:

that was the entry point. And that the the course was really

Kathleen Whalen:

giving people the basic concepts of it. That is, you know, quite

Kathleen Whalen:

frankly, if you take the course, you could figure out some of the

Kathleen Whalen:

basics all on your own, I love to do that. And I think that's

Kathleen Whalen:

important to remind people, we're creating a course, like,

Kathleen Whalen:

what is it that you could do, and have a meeting and you have

Kathleen Whalen:

sort of an avatar or an actual friend you're talking to if

Kathleen Whalen:

like, Okay, if I told you these three, or these five things, and

Kathleen Whalen:

I taught it to you, and, you know, one sitting or outlined it

Kathleen Whalen:

in one sitting, that if you learn those things, you don't

Kathleen Whalen:

need me for that first step, that's really a great place to

Kathleen Whalen:

begin with a course. Or it's the thing as a coach, that you say

Kathleen Whalen:

over and over again, that can be the foundation of the course,

Kathleen Whalen:

that's what's so important. And I love helping people with their

Kathleen Whalen:

courses. And I love knowing about you so I can refer people

Kathleen Whalen:

to you. Because, you know, that's the thing is I work with

Kathleen Whalen:

so many people, I can tell them the timing and what the content

Kathleen Whalen:

is, and a couple other things, but they need the support. We

Kathleen Whalen:

all need support to build our courses.

Tara Bryan:

Yeah. And for sure, even from the perspective of

Tara Bryan:

just having somebody else look at it, because you're too close

Tara Bryan:

to it. Yeah, we do a lot, we do a lot of that work. And so it's

Tara Bryan:

interesting, like, you know, when, when, so you were able to

Tara Bryan:

package like what you're doing, what was something that you kind

Tara Bryan:

of talked about all the time, which which I call that 51st?

Tara Bryan:

Dates, right? I don't know if you have seen that movie with

Tara Bryan:

Drew Barrymore. Yes. But it's like everyday, she wakes up in

Tara Bryan:

the same day, when you get to that point with your clients,

Tara Bryan:

that you just like, I can't talk about this over, you know, like

Tara Bryan:

you're saying the same thing over and over, that is a great

Tara Bryan:

place to put in a packaged program, right is so they can

Tara Bryan:

start there. And then you can really support them. Or it could

Tara Bryan:

be your whole thing. But like, it is such a great to your

Tara Bryan:

point, like a great way to package that you're talking

Tara Bryan:

about over and over? Are the foundational things right? That

Tara Bryan:

like it kind of, you know, the first thing you need them to go

Tara Bryan:

through this in order to understand what it is that you

Tara Bryan:

want to that you want to teach them about. Awesome. So so how

Tara Bryan:

So how have you personally just like built this into the empire

Tara Bryan:

that it is? So you, you bring people in? They take your first

Tara Bryan:

course? And then do you ascend them to more of a personal,

Tara Bryan:

personal like relationship? Or what is that? Yeah,

Kathleen Whalen:

there's three, there's three ways that I work

Kathleen Whalen:

is people they're entering the entry level is the calendars and

Kathleen Whalen:

the conscious calendars course, then what happens is the

Kathleen Whalen:

quarterly course that ends up that's really a fantastic way

Kathleen Whalen:

that I find I can reach more people. Now I have the luck and

Kathleen Whalen:

also the challenge that it's time sensitive information. So

Kathleen Whalen:

it's more attractive, because it's time sensitive, because I'm

Kathleen Whalen:

giving an overview of the next three months. And so people

Kathleen Whalen:

scurry to it. Even though on the subscription level, I'm giving

Kathleen Whalen:

people the view of extra videos, every single month, of giving

Kathleen Whalen:

them the deep dive of what's really happening and where to be

Kathleen Whalen:

in action and where to, you know, back off, or how to shift

Kathleen Whalen:

mindset and other things like that. So the three month course,

Kathleen Whalen:

everybody scurries to. So that is another one of my go to

Kathleen Whalen:

Courses. And from that people either work with me monthly, and

Kathleen Whalen:

that's a special Life Solutions, or Astro Vantage, where they buy

Kathleen Whalen:

a package of four sessions a year where I give them an

Kathleen Whalen:

overview, and then we check in each quarter. But Astro Vantage

Kathleen Whalen:

people get the calendars for free for 18 months.

Tara Bryan:

Got it? Got it right. Very cool. I love I love

Tara Bryan:

the fact that you're able to build a business around this.

Tara Bryan:

It's something that serves people and and then just to even

Tara Bryan:

make the sort of the universal packaged version of this, I

Tara Bryan:

think it's that's powerful. Because you probably when you

Tara Bryan:

first got started, didn't see the pattern, right that you

Tara Bryan:

could, you could put that something out there for everyone

Tara Bryan:

to be able to benefit from because it is a universal

Tara Bryan:

principle.

Kathleen Whalen:

Yeah, cuz I have so many entrepreneurs

Kathleen Whalen:

coming to me. And then so many of them were planning launches,

Kathleen Whalen:

building courses. And I'm like, Oh, but wait, it's like a

Kathleen Whalen:

wedding day. It's the same thing. I'm gonna pick the good

Kathleen Whalen:

wedding days, I'm gonna pick the good days for the party. It's

Kathleen Whalen:

the good day for the family reunion. And then there's

Kathleen Whalen:

particular ones that are even more jazzed up for business. So

Kathleen Whalen:

those green days I'm like, every entrepreneur needs to know about

Kathleen Whalen:

these thing. Right? Let's create it as a source for everybody.

Tara Bryan:

Yeah, sorry. Course Creators when you hear that ding

Tara Bryan:

in your mind, go for it. Like that is the that is the key.

Tara Bryan:

That means that you are solving a problem that people want to

Tara Bryan:

pay for. So that's awesome. Very cool. Okay, so what is one like

Tara Bryan:

big tip that you have, or trick or something, just something

Tara Bryan:

tangible for people who are listening today? For them?

Kathleen Whalen:

Super easy. I love this one. If you never hear

Kathleen Whalen:

anything else, there are four to six days every year, I do not

Kathleen Whalen:

recommend doing work or launching a course, the Eclipse

Kathleen Whalen:

days, you can go look it up, you could just say what are the

Kathleen Whalen:

eclipses this year, either NASA or time and date. And you will

Kathleen Whalen:

get the Eclipse days and you'll even be able to see the exact

Kathleen Whalen:

time. Those are not times of abundance or co creation in the

Kathleen Whalen:

world. They're great days for spiritual practices. They are

Kathleen Whalen:

great days for reversing unwanted habits. So they're

Kathleen Whalen:

great for personal work. Right. But they're kind of Dre days of

Kathleen Whalen:

drama. Not good days for work. Yeah.

Tara Bryan:

Interesting. All right. All right, everybody. You

Tara Bryan:

heard it. Mark your calendar for that what color do a marker

Tara Bryan:

calendar for

Kathleen Whalen:

call that mega Red Day? Like a red? Okay,

Tara Bryan:

see, there you go. Market red. Awesome. Very cool.

Tara Bryan:

Okay. And then the last question that I have for you, just around

Tara Bryan:

kind of, you know, kind of sharing with our audience is

Tara Bryan:

what's like a book or a tool or a resource or something that,

Tara Bryan:

that they can check out not necessarily about you and your

Tara Bryan:

business. But that was helpful for you as you're growing your

Tara Bryan:

business?

Kathleen Whalen:

Mm hmm. I think as basic as it is the E Myth.

Kathleen Whalen:

Yep. Yeah. That's scalability. Yeah. Yeah.

Tara Bryan:

And what didn't you tell me just a little bit about

Tara Bryan:

like, what, what about that one was powerful for you.

Kathleen Whalen:

You know, for me, it actually really woke up

Kathleen Whalen:

the idea of, Wow, I want to be replaceable. That's what woke up

Kathleen Whalen:

for me is I want to be replaceable, that I am unique to

Kathleen Whalen:

this business right now. But I it It woke up the idea of Oh, my

Kathleen Whalen:

gosh, how do I get to the place where I can sell? And I love

Kathleen Whalen:

working with people on that, too. If I see it in their chart,

Kathleen Whalen:

it's like, Oh, I see. You're going to build them to scale

Kathleen Whalen:

here, then here's a good time to sell. So here's the plan, you

Kathleen Whalen:

know? Yeah. So that's what it woke up for me is not just the

Kathleen Whalen:

scaling, but the who. Not only replaceable, you could license

Kathleen Whalen:

as well, too.

Tara Bryan:

Yeah. Yeah. Yeah. I love it. Okay, cool. Awesome. So

Tara Bryan:

the last very last question I have is when people want to

Tara Bryan:

learn more about you and and and learn about the calendar and all

Tara Bryan:

the things, how do they find you?

Kathleen Whalen:

Oh, it's conscious. calendars.com or find

Kathleen Whalen:

me on Instagram at conscious cows.

Tara Bryan:

All right, perfect. And those will be in the show

Tara Bryan:

notes as well. Thank you, Kathleen, so much for being with

Tara Bryan:

us today. It was a pleasure to meet you. And everyone go right

Tara Bryan:

now and mark off those Eclipse Eclipse days and take a day off

Tara Bryan:

go do something else go maybe even do yoga, right if it's a

Tara Bryan:

good like personal like, reflection day. Yeah, yeah, do

Tara Bryan:

that. Don't don't eat a Twinkie. Snack. Good on that day either.

Tara Bryan:

Don't work and don't eat a Twinkie. I don't know where that

Tara Bryan:

came from. Because I don't eat Twinkies.

Kathleen Whalen:

I always try and not eat sugar on Eclipse

Kathleen Whalen:

days. It helps all the time.

Tara Bryan:

Okay, all right, everybody. You heard it from

Tara Bryan:

Kathleen, thank you so much for being with us today, Kathleen. I

Tara Bryan:

appreciate it for everyone else. Have a great day.

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