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Small Business Owners Reveal Why They Succeed Here
Episode 125th September 2023 • Growing Strathroy-Caradoc • Municipality of Strathroy-Caradoc
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In this episode, we explore what it's like to run a small business in Strathroy-Caradoc by talking to the owners of two local businesses: In a Jam and CommonWealth Financial. Listen to find out how they got started, how they grew their businesses, and what it is about Strathroy-Caradoc that creates the ideal environment for them to thrive. 

Debbie and Jeff McCallum are the owners of In a Jam in Melbourne.

Patrick Sanders is the co-owner of CommonWealth Financial in Strathroy.

Strathroy-Caradoc is a growing and vibrant municipality centrally located in southwestern Ontario, Canada, between Toronto and Detroit. We are a dynamic combination of urban and rural areas which provide opportunities for a range of business and industry.

Learn more about the Strathroy business community via the Downtown Strathroy BIA and the Strathroy & District Chamber of Commerce.

About the Growing Strathroy-Caradoc podcast

Strathroy-Caradoc is a place where people and businesses grow deep roots. With a population of 24,000 people. It would be easy to assume that Strathroy-Caradoc is a sleepy part of Southwest Ontario, but new residents and businesses—from independent shops to multinational power players—are flocking here. Listen to the Growing Strathroy-Caradoc podcast to find out why.

If you’re an investor, learn about our value proposition, key sectors, and available properties at investstrathroy-caradoc.ca.

The podcast is hosted by Michelle Samson and produced by Storied Places Media. Learn more about our podcast production services for economic development organizations at storiedplaces.ca.

Transcripts

Patrick:

I always describe Strathroy -Caradoc as the place

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to do business in the area

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Michelle: welcome to the growing

Strathroy-Caradoc podcast.

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I'm your host, Michelle Samson.

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And I'd like you to join me as

we explore Strathroy, Kara doc.

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And what makes it a place where

people and businesses grow deep roots.

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Let's start with some basics.

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The municipality of Strathroy care doc

is 40 kilometers west of London, Ontario,

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just off highway 4 0 2 towards Sarnia.

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This municipalities largest community

As you might've guessed is Strathroy.

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There are some smaller communities

to Mount bridges and Melbourne

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and lots of rich farm land.

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With a population of 24,000 people.

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It would be easy to assume that this

is a sleepy part of Southwest Ontario,

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but Strathroy care doc is thriving.

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New residents and businesses from

independent shops to multinational

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power players are flocking here.

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You might be wondering,

what's attracting them.

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That's what we're

answering in this podcast.

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This first episode we'll explore what

it's like to run a small business in

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Kara doc, we'll do that by talking

to the owners of two local businesses

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in a jam and Commonwealth financial.

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we'll cover how they got started,

how they grew their businesses.

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And what it is about Strathroy

care doc that creates the ideal

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environment for them to thrive.

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Let's get to know our guests a bit better.

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We start with the owners of, in a

jam, a handmade jams, jellies, and

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preserves business in Melbourne, Ontario.

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Debbie and Jeff McCollum are a mother and

son team with very deep roots in the area.

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Debbie's family bought a

farm in the 18 hundreds, and

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they've been there ever since.

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Debbie/Jeff: My brother still lives on

the home farm so yeah, that farm's been

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in the family for probably 200 years.

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over 150 anyway.

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And then my husband's family have been

in that in the Dutton area for probably

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just as long, so we're pretty Scottish

and pretty I'm more familiar with the, uh,

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Dutton side of that, but yeah, they're,

the roots go back pretty much just as far

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Michelle: our other guest,

Patrick Saunders is the owner of

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Commonwealth financial, a financial

planning company in Strathroy.

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He was raised elsewhere, but has come

to embrace this community as his own.

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Patrick: I grew up in Peterborough

County out in the country next to

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my grandparents' dairy farm, So

I grew up wanting to be a farmer.

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So shortly after going to the University

of Guelph, my family decided to kind

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of wind up the dairy operation and my.

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Plans changed course a little bit.

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So if I couldn't farm then I

figured that helping other people

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farm was kind of a noble pursuit.

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I was hired on by a Farm Credit

Canada as an account manager.

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writing mortgages, approving credit, and

helping them build successful businesses.

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They said, we have a

spot for you in London.

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I said, that's cool.

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Where's London?

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And uh, so I happened to land in this

area and, uh, I was living in Ilderton

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at the time, just north of London.

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And that's where I met my

future wife, Stephanie.

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And, uh, she just grew up south of

Strathroy, so thus I kind of started

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hanging around the Strathroy area.

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after Stephanie and I were married,

this, this is where we wanted to

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live, and this is where I've been

in Strathroy for about 15 years now.

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Michelle: So you were really like

not even familiar with the region.

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what were your first impressions

of Strathroy when you came here?

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Patrick: Yeah, my first impressions

was really how nice of a town it was.

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it was clean, it was vibrant,

and it had everything as well.

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uh, I mean, it had food, it had

recreation, it had professionals,

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banks, sports, medical, you name it.

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But Strathroy still had

that small town feel.

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To it because that's the, that's

the sort of thing that I was used

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to growing up and that's really

what I wanted to emulate when I was

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going to set down roots somewhere.

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So It was kind of the perfect balance.

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Michelle: 15 years later, his

impressions haven't changed very

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much aside from seeing the community

with more of a business perspective.

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Patrick: it's such an up and coming

community there's been a ton of new

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investment into here, you know, in,

in the parks and rec department and

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in the infrastructure of town as well.

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Uh, you know, there's been a lot of

new building coming in, so a ton of new

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houses have gone up and it's attracting

young families, lots of new businesses.

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As well and uh, just about any

type of food that you care to eat.

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You can find it in Strathroy And,

uh, you know, there's so many

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small businesses small businesses

really are hidden treasures,

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Michelle: I don't know about you,

but I love a business origin story.

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I just had to know how these two

small businesses got started.

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For debbie in a jam, wasn't something

that she started right away.

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Debbie/Jeff: come from a family.

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So sometimes I was in charge

of helping get meals ready

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or I help my mom can a lot.

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um, I have a diploma in, um, consumer,

consumer community studies, which is

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basically home economic technician.

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and after I graduated from that, they

kind of changed where you get jobs.

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And so I worked in a grocery store

for a while and then I cooked in

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a daycare for, 10 years or so, and

then my father-in-law passed away.

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So I went home to help my husband farm.

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He's a beef farmer.

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And I just wanted something

to do with my own.

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So I always canned a lot, so I thought,

now I'll start a little jam business.

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I think the first year I did like,

made 200 jars, went and picked all the

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strawberries and all the fruit and stuff,

and did some farm markets and stuff.

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some of 'em were like, well,

would you like to make jam for us?

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then it just kind of blossomed from there.

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Michelle : In a jam didn't just blossom.

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It kept growing and growing until

it outgrew Debbie's kitchen.

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She had a decision to make.

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Debbie/Jeff: I just started my home

kitchen and, um, you can kinda get

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away with it for a little while,

but if I wanna do this more,

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then I need an inspected kitchen.

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So I, we built a kitchen onto the house

and within five years it wasn't big enough

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So it's like, do you build more onto a farm that you're never gonna sell?

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'cause if you ever do wanna sell your

business or whatever, what do you sell?

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Right?

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So, um, I saw this building

had come up for sale.

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It was empty.

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it was close to home where it's only

like 10 minutes away from where we live.

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And so we said, well, let's,

this is the next jump.

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So this is, we bought, it took

about a year to, it was pretty

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much gutted when we bought it.

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um, we renovated it all.

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It's all in the wiring, new

plumbing, We bought it in:

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and basically the kitchen was in

by:

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Since,

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Michelle : How big is the space?

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Debbie/Jeff: 50 by 120 something,

200 maybe, kind of thing.

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Yeah.

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So it's not, I mean, the retail part's

not terribly big, but that's not

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where we, that's not our business.

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Basically.

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It's the wholesale or the

co-packing for other, farmers.

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So other markets.

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Yeah.

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Michelle : oh, interesting.

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So And can you explain co-packing?

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Debbie/Jeff: somebody's

a strawberry farmer.

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They'll bring us their strawberries and

make it into Strawberry Jam for them, and

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then they'll take it back to their market

and sell it either with our name on it,

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or quite often with their own name on it.

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That's probably 80%, 90% of our business

is co-packing or wholesale For Patrick,

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his journey to buying Commonwealth

financial, wasn't straightforward either.

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Patrick: So Commonwealth Financial

started by my wife's aunt in:

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When she was kind of approaching the

end of her career, she approached

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Stephanie and I about working with her.

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With the option to purchase if

things had progressed well and

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honestly, we said no at that time.

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Uh, I mean, we had a new baby at home.

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Um, my job at Farm Credit Canada was

going very well, and, and I just wasn't

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interested in the career change Stephanie

eventually jumped on board about a year

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later, kinda, she was coming off maternity

leave with our first and uh, started

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working in the insurance department.

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I had moved on from working directly with

Farmers, and I was running farm credits,

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equipment dealer finance programs, so

working with the tractor dealerships

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and heavy equipment dealerships.

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my territory was Windsor to Kingston.

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And as north as Barry.

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I loved my job But I was traveling every

back road in Ontario and I felt like I

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was missing out on the first few years I.

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Of my daughter's life and

that did not sit well with me.

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and eventually I accepted

the offer as well.

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So, after three years of working at

Commonwealth Financial, we worked out a

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financial package and a transition plan,

and Stephanie and I took over ownership

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Michelle: Unlike Debbie, Patrick didn't

have to build a business from scratch.

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However, that doesn't mean that

it wasn't without complications.

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Patrick, as he mentioned, had

a transition plan to make sure

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that it all went smoothly.

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Since there was going to be a period of

overlap with the original owner and he

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was buying the business with his wife.

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He also wanted to have a partnership plan.

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As an advisor and as someone who has gone

through a business transition personally,

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He highly recommends thinking about

these things before they become an issue.

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Patrick: any.

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Business transition is difficult and,

and I don't care who's involved in that.

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It could be family, it could be best

friends, it could be total strangers.

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Everyone looks at the business

today and the business in the future

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through a different lens because

we're all at different stages of life.

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oftentimes it's not the hard issues

like the money that are holdups

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or the major talking points,

it's more of the soft issues.

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You know, what happens in

the case of dishonesty, what

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happens of the case of divorce?

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What happens in the case of disability?

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What happens in disinterest as well?

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One partner wants to leave and

the other partners still want

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to be a part of this as well.

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So if you can kind of.

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Move through those talking points,

you know, it, it's an extra layer of

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complexity when you have family involved,

not just, you know, aunt to niece and her

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husband, but also for Stephanie and I.

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You know, talking about, well, what

happens in the case of a divorce?

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You know, it's not just who gets

the kids on weekends, it's, we have

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this business to deal with as well.

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We have employees.

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So it's, uh, it got into a lot of deep

conversations, but I believe that we all

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walked away from the business transition,

satisfied because every single person

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in it was committed to its success.

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Marilyn did a fantastic

job through the transition.

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She stood behind the decisions

that were made even when they

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weren't her own, and that's a tough

thing for a business owner to do.

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She communicated with the

clients early and often.

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This was the plan that she was on board

with this and that she lets Stephanie

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and I be the face of the company as well.

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So when the founder of the

company is excited about it,

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it rubs off on everyone else.

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Michelle : Like Commonwealth financial

in a jam is also a family business.

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Debbie makes the product with some

help from her sister and her son.

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Jeff is managing the office.

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But unlike Commonwealth financial,

Debbie and Jeff readily admit to not

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being as thorough about planning.

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It's Patrick.

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Debbie/Jeff: we get along good.

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So yeah, we've managed so far.

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We, my daughter works her dad

farming, and my son works with

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me in the kitchen here, So in

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Michelle : It's probably way too early

to say, but like, do you think this'll

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be sort of a generational business?

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Like do you think it'll keep going?

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Debbie/Jeff: Whatever.

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I guess he decides he wants to do.

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Maybe she says she's

gonna die at the stove.

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we're not planners.

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We're a reactionary family.

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I, I say that sometimes it's,

uh, you want succession planning.

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Well, there isn't any here.

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Not yet You deal with it when

it has to be dealt with, so,

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No plans to retire yet anyway.

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Yeah.

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Debbie has been added for 20 years

and neither she, nor the business are

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showing any signs of slowing down.

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Earlier we heard about how Debbie

scaled up her kitchen, but she still

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makes her jams the old fashioned

way and a big pot on the stove.

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Michelle: She recently gave some thought

to scaling up to a commercial sized kettle

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Debbie/Jeff: we looked at it this year

actually, and it's like, um, no, I

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can do it just as fast as a big pot.

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I have three pots on the stove and you

just circle them through and you can

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pretty much do it almost as, as quick.

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happy with, you know, the small pot

that only makes 12 jars at a time.

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Right.

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It's not a good day, like strawberry

Jam and I can do 300 jars in a day.

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So that's not bad.

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You start getting the bigger pot,

you, your, your taste changed.

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Like, ' the long you cook it, it's

gonna change the flavor of it.

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Right.

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So it's gonna just, bit of

a brighter, fresher taste.

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Yeah.

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More of that fresh from the field.

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Picked it's a smaller batch, um, trying

to preserve the best of the season.

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And we get a lot too, because it's small.

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They'll say, oh, this tastes

like my grandma made wanna

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stay with that part of it too.

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That it's, it's brings

back memories, right?

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That it tastes familiar,

it tastes like home.

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So, yeah, like I said, you get bigger.

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You're just a, you're just,

you're just Kraft or you're just

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Smuckers or whatever kind of thing.

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Michelle : It's worth preserving

the flavor because in a jam

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can get high quality produce.

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They're in a prime fruit growing region

and they make the most of that fact.

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Debbie/Jeff: We buy as

much local as we can.

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So yeah, it doesn't always work.

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It'd be perfectly local.

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Um, we do carry the Foodland Ontario logo

on things that we are able to put that on.

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Um, trying to be conscious of quality and

local produce as much as possible, and

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probably in that order, sometimes local,

some things are hard to find locally

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of the quality that we're looking for.

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but other things are really easy to find

locally, like strawberries, blueberries,

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raspberries, easy to find local and

happy to support their market for sure.

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Michelle: Relationships are

a key part of any business.

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in a jam works very closely with

those markets building mutually

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beneficial relationships to

receive the best quality produce.

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Which makes the best quality preserves.

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For Patrick, one of the relationships

that he pays a lot of attention to is

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his relationship with the community.

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Every year, he allocates

a portion of Commonwealth

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financials profits to giving back.

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The people of Strathroy paradox.

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See and appreciate that.

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Creating a positive

cycle for his business.

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Patrick: so our business is very

active in the community in a number of

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different ways We run a free parking

day at the hospital on giving Tuesday,

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right at the start of December.

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We run a food booth at the

Alveston Rodeo and donate the

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proceeds back to the food bank.

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We do an annual donut day where we

hire the donut diva food truck and

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just hand out bags of mini donuts.

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all of this is just done to

put a smile on someone's face.

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Michelle: And so by supporting the

community so much, do you feel that

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support back from the community as well?

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Patrick: Yeah, absolutely.

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We do feel it.

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And, and I mean we feel it, um,

number one, because we feel it's a

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big part of bringing new people in

the door when they see us out in

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the community, when we can talk with

them and we can kind of find those.

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People that recognize what we're

doing and we get referrals

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from those people as well.

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Uh, you know, hey, I saw you

supported this community event.

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Had to tell my neighbors about it.

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By the way, they want to

come see you next Tuesday.

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So, it's a great big

circle and everyone wins.

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Michelle : Over their years of

operation in a jam has built a

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strong customer base of regulars.

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Many of them are locals, but Debbie and

Jeff say the retail shop doesn't only

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have to rely on the local market because

there are lots of buyers traveling

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through who are willing to drop in.

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Debbie/Jeff: A lot of people from

the Chatham area come through.

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because they're, a lot of 'em

are going to into, um, London

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for appointments and stuff.

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They don't like the 4 0 1 drive and

they like, it's kind of a halfway

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stop and they can pick up some stuff

and yeah, And local people too.

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It's just a little bit of everything.

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Yeah.

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We have a variety of

customers come through.

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I would say there's a wide

swath of different demographics.

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You have, uh, some of those older

generations coming in that maybe used

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to can themselves, but don't have, you

know, aren't able to or don't want to do

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that effort anymore, but it still tastes

like what they used to make at home.

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Um, there's products like chili sauce

that some people are like, this is how my

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grandma used to make it, and we get some

younger people coming in at Christmas.

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We have gift baskets and stuff,

and it really drives a lot of

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sales at Christmas as well.

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It's a busy and then people that want

local, I mean, there's a lot of, uh,

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local push right now, which is really

great that, uh, the consumer market is

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looking at valuing locally made products.

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And, uh, we do have a lot of people

that come in just because it's local

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or it's fresh or they know, we also

have a large variety of products.

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So if you're looking for obscure jam

that you can't find in the store, there's

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a good cha Well, I mean, depending, I

still get a few requests that are like,

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oh no, we don't have that one, but.

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You have a wider variety of

jam flavors in our store.

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Michelle : what are your top sellers?

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Debbie/Jeff: Strawberry, raspberry,

blueberry, black current.

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Pickles.

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Lots of pickles.

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Yep.

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Dill, pickles.

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Uh, chili sauce sells really well.

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Chili sauce sells That.

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Sells well.

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Yeah.

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Some very dedicated, uh,

SEIL marmal egg customers.

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Yep.

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Yep.

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red pepper jelly sells well as well.

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Yeah, the basics are always

probably our best sellers.

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Both in a jam and Commonwealth financial

are small businesses that are thriving.

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I wondered.

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Is there anything about Strathroy Cara

doc, That's contributing to their success.

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Here's Patrick's response.

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Patrick: I always describe Strathroy

Caradoc as the place to do business

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in the area, and it was something

that I noticed fairly early

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on in, in my time living here.

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Strathroy had everything to do business.

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It had all the major banks.

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It had a high quality

of financial advisors.

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It had accredited law firms, it had

top accounting firms all of the kind of

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background pieces that go into running a

business were all available here in town.

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And I, I mean, on top of that, it has,

builders, it has real estate agents,

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manufacturing, medical strathroy I

just learned was a regional hub for

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business and a lot of our small towns

kind of filter into Strathroy as a

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place to come and do business because

it's pretty much a one stop shop.

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So personally, five years ago,

the lease on our office space was

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expiring, and we had the opportunity

to kind of reimagine the business

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and where we wanted to operate.

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You know, did we want to

move closer to London?

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Did we want to go to Kmca?

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Did we want to go out to the smaller

towns outside of Strathroy as well?

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We really had no other clear

number one choice but to want

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to be in Strathroy still.

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So we ended up buying the

building that we're in right now.

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We renovated it to our standards

and we've really never looked back.

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So through that process, we used

local real estate agent, we used a

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local builder, we used local tech

and IT guys used local electricians.

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So my opinion of the quality of

business, Strathroy is fairly well

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founded and it's stress tested as well.

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And again, when we were going through the

business transition to have our lawyer

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and corporate accountant and everyone just

down the street from one another, it was,

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it really aided in the transition and the

ease and efficiency of doing all of this.

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Michelle: you guys are part of

the Strathroy Chamber of Commerce.

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Um, uh, has that been valuable for you?

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Patrick: Yes, it has.

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Uh, the Chamber of Commerce has

been a very valuable resource

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for us for a number of reasons.

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Firstly, it's the opportunity

to connect through and with

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other businesses in the area.

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What I've found before, and I

did not appreciate this before, I

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was a business owner, it can be a

bit of a lonely island at times.

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Because lots of people are employed, fewer

people are self-employed and, and that's

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not, uh, one is better than the other.

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But being a business owner

comes with a lot of challenges.

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So, you know, it, it's really great

to connect with other business owners

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to put your heads together on, how

do we work through these challenges.

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Michelle : In a Jan has different

needs than Commonwealth financial,

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but Strattera care doc provides

what they need to here's Jeff.

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Debbie/Jeff: I mean, really at

the end of the day when We're

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working here, we're looking at a

spot that we can, produce things.

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So it's like convenient

as far as finding produce.

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We have a blueberry farm just down the

road, strawberry Farm, just down the road.

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So we can pull fruits and vegetables

in that are local pretty easily.

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We're just between the

4 0 1 and the 4 0 2.

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So accessibility to getting, uh,

things to us isn't that hard either

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just down the road from London for

supplies, which is convenient as well.

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Um, And then our customers

are mostly within the county

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or the neighboring county.

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So our customer base is here as well.

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So it's really convenient that way.

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I mean, we work with the health unit

locally and they're, they've been

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great to work with that way as well,

as far as if we do need something,

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they're easy to reach out to and yeah.

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Michelle: So, what does the future have

in store for these small businesses?

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In a jam is at capacity for wholesale

customers, but does plan to keep

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tweaking their product lines to

draw in more retail customers.

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As for Commonwealth financial, Patrick

is eager to continue their steady growth.

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I asked him if he saw growth

potential within the local market.

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Patrick: Absolutely we do.

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And, and you kinda look at,

well, Strath Care doc has been

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growing itself quite a bit.

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:

You look at the new developments

and housing and you look at.

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The businesses that want to come into

town and, and to employ and, and I mean,

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you look at the average median household

income in Strathroy, it's almost $72,000.

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that's great income to run a household on.

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You look at the median age of about

44 years old, while these people are

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in their prime working years, they're

saving for their kids' education.

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it's such an up and coming.

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town that we absolutely love being here.

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Michelle: Big, thanks to Patrick

Saunders from Commonwealth financial

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and Debbie and Jeff McCollum from

inner jam for sharing their stories.

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More information on both businesses

can be found in the show notes.

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If you'd like to open your own small

business in this community, visit

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invest Strathroy dash Cara doc.

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:

Dot CA.

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:

Next time on the growing Strathroy

Caridad podcast, we're talking to

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insiders at two of Strathroy paradox,

fastest growing manufacturers.

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I'll be asking them why they've

chosen to do business here.

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What's keeping them and all

about their growth plans.

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Follow us on apple podcasts, Spotify,

or your favorite podcast platform

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:

to make sure you don't miss it.

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Growing Strathroy, Kara doc

is produced by storied places.

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Media.

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Thanks for listening.

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