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Most of the best internet marketing books were written before the internet…

For example, Scientific Advertising by Claude Hopkins…

It’s old.  Really old.  About 100 years old.

I’m a fan.  Jay Abraham is a fan.  David Ogilvy was a fan.  In fact, nearly every GREAT marketer and advertiser today has read this book.

And I think just about every great marketer today would say this book, written 100 years ago…

Has more profitable internet marketing lessons, page for page, than 99% of the books written in the last 20 years.

Why?

What makes this book — written by a dead marketer — so powerful, even today?

Today’s episode dives into that, and the story behind my “dead marketers don’t lie” title [plus ZOMBIES!]...

Yours for bigger breakthroughs,

Roy Furr