Shownotes
Amie Stankiste is responsible for building and executing the global marketing strategy for S&P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry.
Amie leads an award-winning team of 80 marketing professionals focused on driving growth, through generating quality leads and converting them into a sales pipeline.
We discuss:
- How ESG plays a role in communications and brand building
- Merging two globally recognised brands
- Her view on 'Big Impact" campaigns and how they can be used
- The importance of emotional messaging in FS marketing