The final episode in my three-part series on how to start a coaching business, wrapping up with one last do and one last don't.

Today's don't: don't assume people know what coaching is or how it can help them. I break down why most people picture a sports coach or a stand-and-shout motivational style when they hear the word "coach," and I share 3 simple, jargon-free ways to explain what coaching actually does.

Today's do: acceptance, self-acceptance, and gratitude are your business superpowers. I make the case that these aren't just nice personal qualities. They shape the vibe your potential clients feel from you, and that feeling is often what draws people in more than any pitch could.

If you missed Part 1 (don't build a website yet) or Part 2 (don't rush to quit your job), check the show notes for those episodes too.

Free resource mentioned: The 90-Minute Coaching Business Blueprint: candymotzek.lpages.co/vfo/