Shownotes
Main talking points:
In this episode, Pete and Jeff take on the sticky subject of links and their roll within an SEO Strategy and Client Agreements... Their discussion includes:
- Shift in the Link Outreach Landscape
- Why Link Outreach, Not Link Building
- Challenges of Link Outreach
- Link Outreach is Still Relevant but Contextual
- Citation Building
- Evaluating Link Outreach Opportunities
- Associated Costs
