56# - How I Generated £70K in the first 60 days of 2026 → The Subconscious, Identity & Marketing Strategy Shifts That Changed Everything

Episode 56 • 6th May 2026 • She Who Becomes • Sharn Khaira

Hello everyone. Welcome back to the She Who Becomes podcast. I'm so excited to have you here. But before we dive into this week's insane episode, I want to let you know about something special that's happening next week. So next week, on Monday the 11th of May right through the 13th of May, for three days at 8:00 PM UK time, I'm gonna be hosting a series of free online workshops.

Already hundreds of you have signed up, but it's going to be based around how to book premium clients this year in your business in the current economic climate. Because I know so many of you actually want to know what does it actually take to actually book clients in this crazy world that we're in.

So I have been seeing extraordinary results in my business, as I'm gonna be going through in the podcast, but so have my clients, and I want you to be part of this. So if you actually want to move the needle forward in your business, if you actually want to step into a new identity, this workshop series is gonna be for you.

All you need to do is head to the show notes. There's a free link there. Or you can DM me on Instagram on sharn.khaira.mentor with the word workshop, and I will send you a free link. Limited time replays will be available, so it's totally worth signing up if you literally can't attend live. But when you do attend live, we are literally giving away insane bonuses such as an AI guide, my limiting beliefs releaser template, subconscious journaling blocks, template, and so many other bonuses.

days of: 2026

So I'm gonna be sharing the exact framework, the real behind-the-scenes story, and the subconscious identity and strategy shifts that actually made this possible. And this episode is gonna be for you if you want an extraordinary life and business, you're ready to play a bigger game, and you know in your soul that you're meant for more, and you know that the next level lies within your subconscious mind, which is always responsible, by the way, for 95% of your reality.

So let's get into it. So I know there's loads of new listeners coming into the podcast every week, which is really exciting, so I think it's really important to share the context before I start. And you might already know my story, but I think it is really important because some women will be listening to this podcast, and they'll be thinking, "Okay, Sian, it's okay for you because you had X, Y, and Z at your event speaking," or, you know, "You have 11,000 followers on Instagram," or, "You have thousands of people on your, email list," or, "You've built a community."

And what I also want to say is that, and I've said this before, is that I didn't come from a privileged background. I grew up on the roughest streets of my hometown. I had working-class parents who were factory workers, and confidence is something that has not come naturally to me. I was actually bullied in my first corporate job, and signed off for stress and anxiety.

However, I then went on to work with amazing online marketing agencies in the Southwest, some of the leading ones. and you know, my journey really started with my wedding planning company. Before that, it was my wedding planning blog, and I was at a point when I first started my wedding planning company, and I was just charging 255, £50 for a month's worth of work.

That's where my self-esteem was. That's where my self-confidence was, and my mindset was obviously really holding me back then. You know, I wasn't being visible. I wasn't following up with clients, and really, my confidence back then came through testimonials, my own mentor that I invested in, I'm a big, a big, big advocate for mentoring, as you know, and the subconscious work that I did.

and obviously, after all of that, it took a little while, but then I had fully booked summers. I was in the BBC Breakfast Show. I was nominated as Best Asian Wedding Planner. I was doing international weddings, speak- international speaking engagements, and I scaled my wedding planning business to just under six figures.

So my mentoring business at the moment- Unfortunately, unlike other coaches, this isn't my first business. I've got over a decade's worth of experience in online and offline marketing, but also business as well. I've run a pretty successful business before. So the context really of today's podcast episode, and I think this is so important because we see online these massive achievements and massive numbers, and also what I really wanna, presence here is that unfortunately there are a lot of people online that, you know, do share fake numbers.

It, it's, it's like a running joke in the coaching industry now. It, it is, What's the word? It's people can just say what they want. "Oh, I had a 20K month, a 30K month, a 40K month." but you know, with me, what I've actually been doing and have been really transparent is I have actually been sharing screenshots on my Instagram stories so people can actually see that it was actually 70K generated in 60 days, and I will give you the breakdown in this podcast episode because I think, transparency is really, really important.

But also, I do see a lot of big people hitting really big milestones on Instagram and social media, and I think amazing for them, amazing. So happy for them. Always wanna see women winning. Like, it gives us so much inspiration. But I think what makes my story and the episode here quite different today is that this 70K in 60 days, I always say 70K in Q1, but it was in 60 days, came after one of the hardest, hardest seasons of my life, probably the hardest season of my life.

so for those of you that, that don't know, I have talked about it in the podcast before, but I think it is really important. Last year we lost four family members across, I think it was eight months.I had some other personal stuff going on. the year before I got sepsis.I had to cancel my event last year 'cause I just didn't have the capacity to do it, and I gained a bit of weight as well because of personal problems.

So this... And also, can I just say, last year I only worked seven months of the year. I literally, I only worked from probably February through till, July, and then actually March through till July, so I had the first two months off, and then July and August I didn't really work. September I didn't really work, and then October I worked.

November I couldn't work because of a personal challenge, and then I started working again in December. So it, my business was, we still generated- insane revenue for someone just working seven months of the year. So this, this came off the back of, like, the hardest year of my life. And honestly speaking, if I didn't have the support, if I didn't go to therapy, if I didn't do my healing program, if I didn't do my subconscious program, if I didn't have my mentor, and I didn't have supportive people around me, friends, family, husband, I, I, I genuinely don't know what would've happened to me.

I think I would've been in a really, really, really dark place. And even in December, before my event in February, I was not in a good place. If you haven't listened to my event episode, I break down exactly what was going on in my life leading up to that event. But also, a lot of the revenue came from my event.

So when I was going into this event that I ran in February, it had Maya Rai Chora, Grace Andrews, some incredible speakers. Going into that event, people were telling me, "No one's buying events. Events are really struggling. People don't go to events anymore. there's too many events." And I saw some big, big names canceling events as well.

And I was thinking to myself, "Oh, I'm, I'm-- at my event I'm, you know, I've gained weight because of personal stuff," so I was like, "I really just don't wanna do this event." But here's what changed everything for me. I didn't wait to feel good enough for that event. I decided I was good enough, and that's the decision you get to make regardless of your external circumstances right now.

You don't need to wait for another qualification. You don't need to wait until you feel ready. You don't need to wait until you've lost weight. You don't need to wait until you've had a glow-up. You don't need to wait until you've had branding done. You don't need to wait until someone tells you you're ready.

You're literally ready right now. Like, nothing is stopping you. But nine times out of 10 we get in our own ways, right? So what I really had to learn at the end of last year, was how to regulate my nervous system, but also expand my nerv- nervous system to hold grief and growth and loss momentum. So you can absolutely have dual emotions that you carry.

I totally believe that. When people say, oh, you know, they need X, Y, and Z, you know, and I, I, and I d- I do wanna also just presence that I think we all go through times where, you know, someone dies or you go through grief or, you know, a c- couple of my clients have been gone through IVF, fertility challenges.

Like, things like that do happen, but I think that you can get to choose joy, and you do get to choose growth as well in those seasons. I think it's a mindset, and I think it's a choice. Of course, you want to have downtime. You know, I remember last year when one of my family members died, and it was in really, really tragic circumstances, and this person had suffered really badly from alcoholism, and the way they were found, it was, it was really traumatic.

And I did have my downtime for two weeks up until the funeral. I just, I just cried in my room. Like, I remember just crying in my room. I was showing up for clients, but just really, really upset. And I did have to have two to three weeks off. and that's okay, but you can't then let that one thing just determine your whole year.

last year, I was building for: 2026

And I think this is the problem that we have in this kind of social media toxic era is that women are expecting to post today and just get, like, clients, and it just doesn't work like that anymore. Yes, you can if you have a really big Instagram audience. Yes, you can generate leads. Yes, you can, get clients potentially if you've got a massive audience off the back of Instagram posts.

But for most people, it just doesn't work like that anymore. You need to have a holistic strategy, to get premium clients, right? So I think the first piece is that you have to build with, like, six to nine months in mind. So for example, I knew that this year I've got a massive, massive money goal that I wanna hit, and that actually started at the end of last year.

re gonna be coming through in: 2026

So if you are literally, like, wanting to meet your, like, money goals for this year, you, you can't just think, "Oh, in September I'll start," or, "After the summer I'll start." You have to do this now. And this is the other thing I think that's really important, is that you can't put hobby hours into your business.

I think we're living in a world now where, I've said this before on the podcast, like, hustle businesses are over, so you have to put in the work. And I think there's this expectation against, like, so many women have that they can just put a few Instagram posts out there and they'll become fully booked.

nd that is now compounding in: 2026

So even if I literally don't enroll any other client from today, I've got revenue up until the end of the year, and very, very good revenue as well, revenue that pays for my lifestyle, revenue that builds my wealth. So that's really important, and I think the compound effect is so important. What you are doing now is planting seeds for the future.

So if you are not taking big, bold action right now, you are gonna see the, the result of that in September, October, November. You have to be taking bold action in your business to take it to the next level, and that's just how it works. So the 70K breakdown, I told you that I was gonna be transparent, is obviously we had a low-ticket offer, which was my event tickets, and I think we sold, like, 180 event tickets, which was just completely insane.

ment plans carrying over from: 2025

And you know, I've, I've never really had, at least in my mastermind or one-to-one, a problem with payment plans. Like, my... I, I, I don't have anyone that defaults because I think that's the kind of women that I attract, the ones that are ready to do the work and that actually want to grow. Then obviously off the back of the event, we had a mini launch- Which brought in around 20,000 pounds worth of revenue, and we were really, really happy with that.

Then we did another launch in February, which was a three-day masterclass, and launching is my thing. So I'm actually gonna be bringing out a new offer soon, and this is what I work with my clients in my mastermind and one-to-one as well, is launching, like s- you know, challenges, three-day workshops, works incredibly well in my business, always has done.

And that again, brought in, I think it was, like, over 20,000 pounds. a majority of my clients actually this year, whether it was, you know, people buying from the event, the launch, majority paid in full. Only a few people went on payment plans, which then shows you that if you have a really good pay in full structure, and this is something that I teach my one-to-one clients and masterminders, people will pay in full.

If you give them enough incentive to do so, they will do that, and that's exactly what happened. Then obviously we were getting clients from social media, which was obviously amazing, but I don't rely entirely on my social media for high ticket clients. I've got a different strategy for that.my social media works really well for my low ticket offerings.

I always sell out low ticket through my, social media. And then also a big thing that is really helping my business this year is retention. So in the last week alone, I've had three people that have signed up for my mastermind, and they've all been in my world before. One person was in my membership, one person is a one-to-one client.

She got such incredible results, she's coming into the mastermind, and another person who's been in my masterminds before, but she wants ongoing support because she gets some really good experience from me, and this is someone who invests regularly in herself. She's worked with other coaches. But retention is also so important, not to a point where your clients aren't getting results in their business, but to a point where, you know, y- if they want more support, that option is available for them.

So that was the breakdown of, the 70, 70K. So pillar one, and I think this is the biggest thing that had the biggest impact on the 70K, was the subconscious work. Now, the reason most women in business are stuck or can't reach their next level, it's not because of consistency or strategy. It's really the fear of being seen, the fear of judgment, the fear of outgrowing the identity they've built, the fear of success.

and I think people just don't feel ready, and like I said before, I nearly canceled my sold-out 170-person event, and even in, November Or I think it was December, we were like 40 to 50 tickets behind where we normally are, which is quite a lot for, you know, if you think about it, 170, 80-person event.

And like I said before, I didn't feel ready, and it would've been so easy for me in November/December to just walk away from that event. You know, I'm in a really blessed financial position where I can just offer refunds to people and say, "You know, this event isn't going ahead, like I'll offer you a refund."

We'd sold quite a lot of sick- tickets by then, to be honest. We'd sold like 60 tickets, but we were definitely behind on where we needed to be, and I think that was really playing into, like for me, like I've said it on the podcast before, I only run t- things if they're profitable. I have no interest in ru- running a hobby business.

So for me, you know, getting the right women into the room was really important. Having an amazing event was really important. But what was also super important was it being profitable. I just wasn't gonna put on an event that broke even. I've never done that before, and I wasn't about to start. So it would've been easier for me to cancel the event, but actually, I was like, "No."

Well, I remember my friend telling me, "If anyone can pull this off, Sian, it's you." And I was like, "Yes." And I've said this before on the podcast, the reason why I wanted to s- s- cancel the event is because I, I, I was in the unknown. I didn't wanna sit in the discomfort. I wanted to control, but I just had to surrender and just had to do the subconscious work, and I knew that from there on, everything was gonna change.

And I think people don't understand the depth of this. Like, I know so many people that cancel events because they just can't hold the discomfort. But how I really then shifted was I rewired my brain to fully believe in my event. So I just kept telling myself on a daily basis that, you know, how, how can I get sold on my offer?

And this is something that I teach my mastermind and one-to-one clients is, how can you build belief in your offer? Because that's the thing. If you can signal to your subconscious mind, which is responsible for 95% of your reality, that your offer is incredible, of course it's gonna sell. The subconscious will then align everything for you for it to sell out.

So that was part one. The second piece was I had to understand that my subconscious wanted to keep me safe and familiar. It wants you to stay stuck. It wants you to be in the comfort zone. It doesn't want you to grow. It does not give a monkey's about your vision. So I had to think to myself, "My subconscious is just trying to keep me safe."

And I see this so many times with women as well. You know, I've had people, just about to sign up to my mastermind and, you know, had someone a week ago, two weeks ago, and it's okay. That's their journey. I'm not here to shame anyone, but it's a pattern that they need to learn about, is they had the money.

They wanted to go all in- But the subconscious sabotaged them, and they knew the mastermind was gonna be so valuable. You know, I'd worked with someone else in her niche, who generated, like, over 100K, Archna. it was a travel niche, and unfortunately, the subconscious came through and sabotaged, and that's what happens.

And if you allow your subconscious in your daily life to sabotage you, you will never break through to your next level. How I also shifted was I ignored the external noise. When people kept saying to me, you know... I remember a team member saying, "Oh, this event's quite expensive." I had a couple of DMs.

They always appear when it's my event for some reason, people saying they can't afford it. If someone can't afford something, that's not on you. That's their own money blocks that they've inherited, and you cannot take that- on as your own money blocks. I just had to keep blocking out the noise because for one-- every person that said it's too expensive, five were booking on VIP and-- but paying the higher price.

And I also started to work on my energy and frequency daily. So energy and frequency is something that I teach a lot, and this is exactly what I'm gonna be teaching in my free masterclasses next week, so you want to definitely be on them. But you have to control your energy and frequency daily. Like, you have to take responsibility on your side of the road.

And I noticed that every, every time that I worked on my energy and frequency, and there's definitely a method to this, which I'll be sharing next week, is that tickets would sell. It would-- It was quite literally insane. I remember a Saturday evening. like, no one normally historically in my business buys on a Saturday evening.

Like, it's normally during the week, right? Like, I have a pattern with my clients ticket-wise anyway. I remember watching this podcast downstairs, and my office is upstairs in my house. And my frequency, I was vibrating at such a high frequency even though we were, like, 40 tickets behind at this point. I was vibrating at such a high frequency, and then literally what happened was, I remem- I remember going upstairs ju- I don't normally check my laptop on Saturdays, but that day I did, and we'd sold, like, four tickets.

And I kept doing this, I kept doing this, and the tickets just kept selling to a point, by the way, guys, we sold out the tickets, like, two days before, three days before-- no, the week before the event. And then we had to have a wait list, and then some people sneaked through, and we had to refund them. We were in a position where people were like, literally, like, they were like Michael Jackson tickets.

You couldn't get hold of them. I do laugh. so it was incredible. And I had to consciously choose every day that the event was gonna sell out. Obviously, I did a lot more, subconscious work, which I'll be sharing on my free masterclass next week. But the premise of it was that I had to keep literally daily working on myself to sell this event out.

It wasn't gonna, it wasn't gonna literally sell, sell itself out. And next week, what I'll also be doing is giving out some journaling prompts on how you can identify your subconscious pattern, 'cause I think that's really, really important. So pillar two was i- the identity piece, and the subconscious mind will never outperform its own self-image.

And identity is the fastest way to normalize change to the subconscious. If so- some- if something doesn't feel true yet, let me say this really slowly, if something doesn't feel true yet, it's because you currently have more evidence for the opposite. So say for example, you have a belief or an identity that thinks, "I can't book premium clients in my business," or, "I can't book consistent clients in my business," it's because you have more evidence for the opposite, and you just need to build more evidence for the current one.

And this is why affirmations can be great, but they often fail because they ask the mind to believe without proof, and I think identity work is really different. It trains the mind to recognize evidence. So the reframe that I kept asking myself, and you should as well is, you can't keep asking yourself, "Do I feel ready?"

You have to ask yourself, "What would the version of me I'm becoming choose now? What would the version of me I'm becoming choose now?" And I think that in terms of your identity upgrade, especially if you're listening to this and you want to book more premium clients, you want to reach your next level, you want to live in your full potential, I think there's some key questions you could be answering here, and you can take these as journaling prompts.

Say, for example, am I a mirror for my clients? You know, if you, if you are a high-value woman and you have high standards and you invest in yourself, and you inve- operate in main character energy and you act like a CEO of your company, that's the type of people that you're gonna attract in. It's so funny, I was having a conversation with, one of my friends and, previously, like months ago, someone, someone actually, enrolled into one of my higher ticket offerings, and, like, she just enrolled.

And my friend who has, I would say not strong boundaries, she overgives, she, like, over-delivers, she hasn't worked on that identity piece. The same person Was messing her around for a booking, and I don't think that's a coincidence. The reason why, I attract consistently premium clients, and in the past majority have been from an Asian market, and obviously I work with all women now, not just Asian women.

But people have always been baffled at how I've attracted premium clients over, and over, and over again in my business from an Asian market because there's this limiting belief that Asian people don't pay, and I've busted that belief a trillion times now. And I really think it's because of I'm a mirror for my clients.

I set those high standards. I invest in myself. I operate in main character energy. So I think this is something that you really want to be thinking about, and we're gonna build on this on the free masterclass next week. It's like, what is your identity at the moment? Like, who are you identifying as? Are you identifying as someone who, you know, doesn't invest in her brand, doesn't invest in herself, has really leaky boundaries?

You know, doesn't have high standards, doesn't operate in the main character energy, do- doesn't act like a CEO. Like, who are you being? Who are you being in this moment? Because who you are... It's not what you are doing. You could have the best branding, the best strategy, the best mentor in the world, but if your being and your subconscious doesn't align your, with your identity, then this is where, you know, most people don't get to that next level.

and the life you want most to live is only a version of you away. So if you ibo- embody the identity, you'll embody the life. You have to do this internal work before it shows up in your external, and I think so many people wait for those external results, but this is gonna be really, really key. And then finally moving on to pillar three.

gnificantly changed. It's not: 2021

It just doesn't work like that anymore. Global uncertainty and, cost of living have played a part here, but people are buying. Premium clients are buying. I've seen this in my business over and over again, and my clients' businesses this year. You know, one of my clients, Rhaksha, who I've mentioned previously on the podcast, you know, she's on track to hit six figures this year.

Just incredible.you know, but clients are more discerning, which means more nurturing and your expertise- Is required. Previously, I think surface level branding and being talked at could work, but I just don't think that works anymore. And I think the other thing I actually want to mention about my event is I had to really push myself outside my comfort zone.

? So the event that we had in: 2024

So it was gonna always be different because we were 50 tickets behind, so I knew the strategy in December had to change. And I spoke to my mentor about it at the time. Obviously, I have a mentor at the moment, and my mentor- I had a strategy in mind actually, and it was a marketing strategy, and we hadn't used it before at all in my business for, for ticket sales.

And I just- I was adamant on their strategy- on the strategy, but my mentor said, "Actually, I don't think this strategy is gonna work 'cause it's for a cold audience, and people only come to events if they're in your warm audience, AKA if, you know, they know about you." And I was like, "No, people, that see this event have- see the insane speakers, see where it's at, will attend."

And I really went against the grain of what she said to me, and I had to invest in something. And it wasn't that expensive at all actually. It was like 400 pounds or something. But I had to invest in this strategy, and I had to ha- like, you know, hire someone to help me. And I remember the resistance was so real.

I did not wanna do it. I did not want to pay this person. As in I had the money, but there was so much resistance coming up. I didn't wanna do the strategy, and then part of me wa- and this is so interesting, and I would love for you to have a think about this, is part of me wanted to cling onto the old identity of stuck Sian.

And, you know, stuck Sian is a part of my previous identity. There's definitely things that I've had to work on in my business where I've had become unstuck, but stuck Sian is there from childhood. You know, working class background, didn't have much money. Stuck Sian has been a part of my identity, and stuck Sian was appearing again.

And I was like, "Okay, I've got two choices here. Either I, like, cuddle up with the old identity, stuck Sian, not sell out my event, and not be profitable, or I just take massive action, like bite the bullet, take a big..." I could have taken a big shot of vodka, and literally just embrace, you know, my c- outside of my comfort zone and br- and embrace a new identity.

And this is the thing about identity piece, is that when you are literally breaking through the identity, like I was last year, oh my God, it's so uncomfortable. Literally, you just wanna shoot yourself in the foot because it feels so destabilizing. You're not calibrated at, at that new level, and your subconscious will come out, and it comes out the loudest, your ego will come out the loudest before your biggest breakthrough.

And it was there loud and clear, and it was so destabilizing. But I just had to bite the bullet, and I remember in December I didn't actually have a mentor, because obviously we started in January, and I was like, "I'm just gonna do this. I don't, I don't need permission from anyone. I, I know the strategy's gonna work," and it did.

And that was the strategy that literally turned everything around for me, and this is exactly what I teach my one-to-one clients and my masterminders. But it really did work. So apart from that, in terms of the marketing, that strategy really worked. But also, the messaging was key. Messaging that speaks to premium clients, because no one wants to be speaking to people that can't pay for your services.

uncomfortable, but really, in: 2026

You know, it is absolutely the truth, and I know, I know you want that. So messaging was a key part of my business last year, and it really helped, us sell out everything. If you have not got messaging that's on point, that is really vague, is not compelling, you don't know who you're speaking to, you're using really vague language, you cannot sell anything out.

And I think so many people think it's the content strategy, but actually it's the messaging. and I'm actually bringing out a messaging offer I'm working on it right now, and it's gonna be really low, really low cost, like 22 pounds or something. but I, I know people need this. So, messaging was something that we kept working on, on all of our assets to do with the event.

So we audited our- all of our assets, all of our touch points of, you know, where people were finding us and what they were viewing, and we optimized like there was nobody's business. And I kept optimizing. I kept- I optimized about four times, and we got the result that we wanted to get. So that was really key.

conviction through subconscious work, I've talked about that before, but I think that really played into the strategy and marketing when I just had conviction that this event is gonna sell out no matter what. people say, people say this a lot, like, you know, I remember seeing some announcements last year, people were like, "I'm gonna sell out my 100-person event in London," and they just don't have the conviction to follow through, and that's not shaming anyone.

It's just that saying that you have to walk your talk, and you have to have that conviction. The other piece was creating content like a creator, not a business. So all of my content, not all of it, actually some of the content, was really impactful, especially for the event, and it was not like a business.

not your typical business content because b- content has really, really changed this year, and we've really adapted and, you know, we're adapting even more now. The second part of this year, content is gonna be a massive focus for us, to see, you know, what actually works, what doesn't work, and, like, what gets the most traction.

The other thing was layered launches really contributed towards that 70K in 60 days. So we did one big launch in February, kind of like a traditional three-day masterclass, which worked really well. And I think the important thing is you, you can't just kind of... You have to really think these things through.

Like, you have to be really intentional. When I do a launch, I don't kind of just pull together, like, three days. Like, my, my, my masterclasses, my free masterclasses are so valuable. People are literally like, "I got more value on this masterclass than I d- did in my paid program." Like, they're really, really valuable.

Like, I give so much value, and I think that having an intentional launch strategy for your business is really important, and this is something, that I, you know, can support you with if you're interested. but I think that's, that was, that's been key, and it will be key in my business moving forward.

obviously a low-cost offer that nurtures into a high ticket. There's a lot of talk this year about low-cost offers. I think it really depends on your business. I would recommend that if you are, like, say, a, you know, a creative or a coach or a counselor or therapist or healer, I think, You know, getting booked out potentially with your fi- one-to-one, fully with your one-to-one clients or a group offer is really important.

And then you wanna bring in, like, an intentional low-cost offer that nurtures into a higher ticket offer. I don't think you need to be putting together, like, 20-pound PDFs, downloadables that really don't have any intention of, put it, you know, putting that into your, like, low, high ticket offer. It has to be really intentional, and that was the event for us.

Like, I don't really have a low ticket offer in m- my business at the moment, but we will be testing something soon, which I'm really excited to test to see how that nurtures into my high ticket offer. But the event is a great low-cost ticket offer that can nurture people and get, you know, into your high ticket offer.

So that was really important.and also, I think one of the reasons why we were able to scale to those six, 70K is that we had just one signature offer that's, that's scaling right now. So we have my mastermind, and we've structured it in such a way that I have, like, two cohorts running. my current co- one of my cohorts is finishing later this month, and then I had a cohort start from March, but people are enrolling into that all the time, and people are then finishing, so it, it never feels like it's, like, a huge group.

Like, we're giving so much value to our mastermind, you know, additional masterclasses, group mentoring calls, a portal. We're having a networking event this Friday. So with my mastermind, I'm just scaling one offer. Like, I'm not scaling 50 offers, I'm not scaling five offers, and I'm not even scaling two offers.

I'm scaling one offer, and when you can focus on one offer and scale that and make it the best it can be, it's gonna sell out. So with my mastermind, my intention this year is to, like, the mastermind's amazing, obviously. It's, it's had insane results, but my m- my prime objective this year is to make that mastermind, like, 10 times better.

I'm, like, literally mapping out now what can we improve, what can we make better, how can we give a better experience, what experts can we bring in? Like, that is gonna be really key. And then I'm also gonna be bringing out another, mastermind, which is more tailored towards women that wanna hit six figures.

So having, like, one to two offers that you can scale is gonna be really important because when your audience has, like, 10 offers to choose from, and when you don't have that focus in your business, then scaling becomes really hard. So, and, and you can scale with a one, one-to-one offer as well. I've ... Some of my clients have massively scaled with a one-to-one offer.

but I personally think that you'd be s- scaling with, like, a, a high ticket offer, you know, as opposed to maybe a membership.and I think the other thing is- Obviously, it goes without saying that is that our messaging, which is obviously the soul of your brand communicated, it's not just what you say, it's how it feels, how it hits, how it builds trust, is our messaging was all geared towards the woman who's ready to invest without asking a thousand questions.

Like, obviously, if you're gonna be in my mastermind or my one-to-one, I do clarity calls. But for the, for the low-ticket offer such as the event ticket, we didn't want people in our DMs asking 50 questions because all the information was on a really great sales page. but we were aligning everything to charge premium pricing.

So I think that's really important, and I also say not house deposits because that's also important. So messaging was really part of it as well. and I would say with the 70K marketing plan, it was a mix of social media and collaborations. The collaborations on, the speakers, but the s- the speakers such as Maya and Grace, the two biggest speakers at our event, they only shared the event, like when the, when we were down to the last 10 tickets.

So when people say to me, "Oh, did you sell your event out because the, the speakers were all sharing it for you?" No. They l- I literally had to do the heavy lifting. There were people that obviously, panelists and a couple of the other speakers that shared a lot, and I'm so appreciative, but the biggest speakers only shared it once, and that was like when we were down to the last 10 tickets.

And what I thought was really interesting was, some of the audiences from the speakers, even though they had massive audiences, it was really clear from the speakers' followers, some speakers had massive followings, but they weren't converting into my event ticket because they, they, they thought it was too expensive.

And some f- speakers had a really, like, good following as well, maybe a bit of a less following, but they had followers that were ready to buy, and I thought that was so interesting. So that's why it's so important to collab with the right people who have the right audience, people that are gonna buy, not just followers.

Obviously, the other marketing plan was my signature launch framework, obviously email marketing. we also had a Money Chat DM sequence as well, and of course, like, a, a different strategy as well for a cold and warm audience. So that's what q- there's, I mean, there's so much there. I could go on and on and on, but that was really, the, the really, key thing that actually contributed towards those 70K.

So the key takeaways I really want you to take away from this podcast episode is that the subconscious mind will never outperform its own self-image. You have to do the work at the root. Identity shifts happen through decision, not readiness. You have to decide that you're ready today And not tomorrow.

Grief and growth can coexist. Holding both is definitely a skill.messaging is not what you say, it's how it makes people feel. And premium clients don't haggle. Your branding and pricing needs to call them in, and money expands when safety expands. I was able to hold this amount of money and moving forward this year because I've expanded my nervous system.

I'm doing my daily subconscious work. I'm reprogramming my subconscious mind. I'm doing my identity work like it's a full-time job, and I think that's what it really takes to create, extraordinary success in your business, which I really, really want for you. So thank you so, so much for listening to this podcast.

I really love and appreciate you being here. Please, please, please, if this has literally, you know, really resonated with you, please do let me know in my Instagram DMs how you found it. Please rate and review the podcast on Spotify or Apple, wherever you listen. It really helps the podcast. And also, I am so excited to see so many of you signing up for my free masterclass series next week.

The link is in the show notes, or you can DM me the work- word WORKSHOP on Instagram, and I'm on sharn.khaira.mentor. Thank you so much for listening. I love and adore you, and I'll be back next week. Bye.

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