Fintech Transformers: Rise of Primacy

In the ever-transforming battle for customers/members, fintechs seek to be the new rulers of the banking universe. And the tides have turned. From 2019 to 2022, digital banks have the largest growth rates of primary relationships. Now, for the first time ever, more consumers in the Gen Y and Gen Z age groups name a digital bank as their primary institution than all of the community banks and credit unions combined! Experience live demonstrations of the banking apps that are reimagining the definition of PFI as Primary Financial Interactions, instead of Primary Financial Institution, and changing consumer attitudes and banking behaviors.

What You’ll Learn

• Examine the evolution of AI powered chat bots, such as Erica from Bank of America, and how they are reducing complexity of the basic user experiences of mobile banking.

• How challenger banks like MoneyLion, use unique fintech features designed for low-income designated segments, including friendly subscription pricing strategies instead of the penalty-based fee structures that dominate traditional banking.

• What the intersection of retail and payments looks like from Amazon One, an innovative new merchant payment system from Amazon that uses a person’s palm to reinvent the shopping and payment experience.

• Why the secret to customer/member growth will lie in understanding the changing role of banking products in the financial lives of today’s consumers.

CONTACT

Dave DeFazio - https://www.linkedin.com/in/davedefazio/

PODCAST SPONSOR

454 Creative is a leading marketing agency for Credit Unions. Whether your CU needs a full website redesign, a brand refresh, new member campaigns, or a Hubspot marketing automation implementation, 454 Creative brings all our creativity, strategy, and expertise to credit union leaders and their members.

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