What does it actually take to survive the ups and downs of business over decades? In this episode of the NextGen Strategies Podcast, we sit down with Shawn Bowshier of Ride One Powersports to talk about what it looks like to grow, struggle, and keep going anyway.

Shawn shares how he helped scale a business from $8M to $38M… and what happened when the market shifted and they lost over half of it almost overnight.

From navigating economic cycles to making tough calls on people, inventory, and direction, this conversation is a real look at what business ownership actually requires.

We also dig into:

- What changes when you go from employee to owner

- Why cash flow can make or break your business

- How to adapt your model as markets and customer behavior evolve

- The role of community and relationships in long-term success.

If you’re building, scaling, or trying to stay steady through uncertain times, this one hits close to home.