Peter Aitken may be best known as the former managing director of Mazda New Zealand, but his history in the trade is far deeper than that.

In an interview with AutoTalk host Richard Edwards, he discusses his time on the road and in South East Asia for Ford, his Mazda days and his switch to digital marketing.

This interview ties in to an interview in the October issue of AutoTalk magazine. Download it for free at www.autotalk.co.nz.

Host: Richard Edwards - richard@automediagroup.co.nz

Producer: Deborah Baxter - deborah@automediagroup.co.nz

Commercial: Dale Stevenson - dale@automediagroup.co.nz